{"id":8858,"date":"2019-06-05T17:13:48","date_gmt":"2019-06-05T13:13:48","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=8858"},"modified":"2019-06-05T17:13:52","modified_gmt":"2019-06-05T13:13:52","slug":"trident-e-99-lancam-promocao-mascou-descontou","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2019\/06\/05\/trident-e-99-lancam-promocao-mascou-descontou\/","title":{"rendered":"Trident e 99 lan\u00e7am promo\u00e7\u00e3o &#8220;Mascou, Descontou!&#8221;"},"content":{"rendered":"\n<p>Para anunciar a parceira de Trident e 99, a F\/Nazca Saatchi &amp; Saatchi\nassina campanha que divulga o desconto de 15% no aplicativo para os\nconsumidores da edi\u00e7\u00e3o especial do chiclete.<\/p>\n\n\n\n<p>Foram criadas anima\u00e7\u00f5es que v\u00e3o ao ar nas redes sociais das duas marcas, utilizando 15% menos de palavras para ressaltar justamente o desconto oferecido por essa uni\u00e3o. Assista aqui os filmes \u201cParceira\u201d e \u201cBalada\u201d e aqui, em primeira m\u00e3o, o \u201cReuni\u00e3o\u201d que estreia nessa quinta-feira, dia 30. Al\u00e9m das tr\u00eas produ\u00e7\u00f5es, a campanha conta com a\u00e7\u00f5es nas m\u00eddias digitais e OOH.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube-embed\" data-video_id=\"JAN6gSDWoa8\"><iframe title=\"Trident | PARCERIA\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/JAN6gSDWoa8?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube-embed\" data-video_id=\"oDY8Rcxg4ms\"><iframe title=\"TRIDENT | BALADA\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/oDY8Rcxg4ms?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube-embed\" data-video_id=\"PfAxbSl0w1o\"><iframe title=\"TRIDENT | Reuni\u00e3o\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/PfAxbSl0w1o?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Apoiada no conceito, \u201cMasca que Relaxa\u201d, de Trident, e \u201cRecalcula\u2019\u2019, da 99, a a\u00e7\u00e3o oferece o benef\u00edcio aos usu\u00e1rios do aplicativo para curtirem uma viagem sem estresse com os carros do 99Pop. Para isso, basta comprar uma embalagem e cadastrar o cupom de desconto que vem dentro do chiclete. A nova embalagem de Trident est\u00e1 dispon\u00edvel nos principais pontos de venda das capitais brasileiras incluindo S\u00e3o Paulo, Rio de Janeiro, Belo Horizonte, Recife, Fortaleza, Salvador, Curitiba e Porto Alegre. O pre\u00e7o sugerido \u00e9 de R$1,85. A a\u00e7\u00e3o acontece at\u00e9 dezembro ou enquanto durarem os estoques.<\/p>\n\n\n\n<p><strong>Ficha\nT\u00e9cnica<\/strong><\/p>\n\n\n\n<p><strong>AG\u00caNCIA:<\/strong>&nbsp;F\/Nazca Saatchi &amp;\nSaatchi&nbsp;<br>\n<strong>CLIENTE<\/strong>: Mondelez<br>\n<strong>T\u00cdTULO<\/strong>:&nbsp;Parceria | Balada | Reuni\u00e3o&nbsp; <br>\n<strong>PRODUTO:<\/strong>&nbsp;Trident<\/p>\n\n\n\n<p><strong>CCO:&nbsp;<\/strong>Fabio Fernandes<\/p>\n\n\n\n<p><strong>DIRETOR\nDE CRIA\u00c7\u00c3O:<\/strong>&nbsp;Pedro\nPrado | Rodrigo Castellari<\/p>\n\n\n\n<p><strong>CRIA\u00c7\u00c3O:&nbsp;<\/strong>Rafael Klein | Rodrigo\nCotellessa<\/p>\n\n\n\n<p><strong>ATENDIMENTO:<\/strong>&nbsp;Ricardo Forli |\nAntonio Salgueiro | Larissa Moreira | Aline Pacheco<\/p>\n\n\n\n<p><strong>PLANEJAMENTO:<\/strong>&nbsp;Rita Almeida | Danilo\nLima | Giovana Orlandeli | Rafael Moura<br>\n<strong>M\u00cdDIA<\/strong>:&nbsp;Maur\u00edcio Almeida | Fabiana Rodrigues | Claudia Mello |\nJuliana Roque | Araceli Giatti<\/p>\n\n\n\n<p><strong>RTVC:<\/strong>&nbsp;Fernanda Sousa |\nElucieli Nascimento | Giuliano Springhetti | Henrique Tup\u00e3 | Rafael Paes |\nRosana Sallum | Victor Alloza<\/p>\n\n\n\n<p><strong>PRODUTORA:\n<\/strong>Piloto<br>\n<strong>DIRETOR DE CENA:<\/strong>&nbsp;Rafael Antonelli<br>\n<strong>PRODUTOR\nEXECUTIVO: <\/strong>Natalia Souza<\/p>\n\n\n\n<p><strong>MONTION:<\/strong> Bruno Maia<\/p>\n\n\n\n<p><strong>P\u00d3S-PRODUTORA: <\/strong>Piloto<\/p>\n\n\n\n<p><strong>PRODUTORA\nDE SOM:<\/strong>&nbsp;Evil Twin Music<\/p>\n\n\n\n<p><strong>CRIA\u00c7\u00c3O\nE PRODU\u00c7\u00c3O DE TRILHA:&nbsp;<\/strong>Andre Faria |\nMurilo Faria | Yuri Chix | Lucas Baldin<\/p>\n\n\n\n<p><strong>FINALIZA\u00c7\u00c3O E SFX:<\/strong> Rafael Vieira | Lucas\nBaldin<br>\n<strong>APROVA\u00c7\u00c3O CLIENTE:&nbsp;<\/strong>Renata Ziccard Vieira | Paloma Angelica Di Santo\n| Julia Galli&nbsp;Salgado | Ellen Wenning Deckij<\/p>\n\n\n\n<p><strong>DIGITAL<\/strong><\/p>\n\n\n\n<p><strong>CONTE\u00daDO:&nbsp;<\/strong>Rafael Venturelli |\nBuzzFeed Connections<\/p>\n\n\n\n<p><strong>B.I.:&nbsp;<\/strong>Diego Mattera | Maria\nThereza<\/p>\n\n\n\n<p><strong>GERENTE\nDE PROJETOS:&nbsp;<\/strong>Vivian Mo | Fernanda Kochi<\/p>\n\n\n\n<p><strong>IMPRESSO<\/strong><\/p>\n\n\n\n<p><strong>PRODU\u00c7\u00c3O\nGR\u00c1FICA:&nbsp;<\/strong>Jomar Farias | Guilherme Gaggl<\/p>\n\n\n\n<p><strong>ART\nBUYER:<\/strong>&nbsp;Juliana\nGardim | Kamila Bertolino<br>\n<strong>ILUSTRA\u00c7\u00c3O 3D:<\/strong>&nbsp;Ravena&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para anunciar a parceira de Trident e 99, a F\/Nazca Saatchi &amp; Saatchi assina campanha que divulga o desconto de 15% no aplicativo para os consumidores da edi\u00e7\u00e3o especial do chiclete. Foram criadas anima\u00e7\u00f5es que v\u00e3o ao ar nas redes sociais das duas marcas, utilizando 15% menos de palavras para ressaltar justamente o desconto oferecido [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[91,65,164,934],"class_list":["post-8858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-91","tag-campanha","tag-promocao","tag-trident"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trident e 99 lan\u00e7am promo\u00e7\u00e3o &quot;Mascou, Descontou!&quot; - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2019\/06\/05\/trident-e-99-lancam-promocao-mascou-descontou\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trident e 99 lan\u00e7am promo\u00e7\u00e3o &quot;Mascou, Descontou!&quot; - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"Para anunciar a parceira de Trident e 99, a F\/Nazca Saatchi &amp; Saatchi assina campanha que divulga o desconto de 15% no aplicativo para os consumidores da edi\u00e7\u00e3o especial do chiclete. Foram criadas anima\u00e7\u00f5es que v\u00e3o ao ar nas redes sociais das duas marcas, utilizando 15% menos de palavras para ressaltar justamente o desconto oferecido [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cidademarketing.com.br\/marketing\/2019\/06\/05\/trident-e-99-lancam-promocao-mascou-descontou\/\" \/>\n<meta property=\"og:site_name\" content=\"CidadeMarketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/portalcidademarketing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/thalesbrandao\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-05T13:13:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-05T13:13:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2019\/06\/trident_99.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1063\" \/>\n\t<meta property=\"og:image:height\" content=\"709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thales Brand\u00e3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/www.twitter.com\/thalesbrandao\" \/>\n<meta name=\"twitter:site\" content=\"@CidadeMarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thales Brand\u00e3o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2019\\\/06\\\/05\\\/trident-e-99-lancam-promocao-mascou-descontou\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2019\\\/06\\\/05\\\/trident-e-99-lancam-promocao-mascou-descontou\\\/\"},\"author\":{\"name\":\"Thales Brand\u00e3o\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#\\\/schema\\\/person\\\/02daff9f18bd9378c9e01eb6b2db155f\"},\"headline\":\"Trident e 99 lan\u00e7am promo\u00e7\u00e3o &#8220;Mascou, Descontou!&#8221;\",\"datePublished\":\"2019-06-05T13:13:48+00:00\",\"dateModified\":\"2019-06-05T13:13:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2019\\\/06\\\/05\\\/trident-e-99-lancam-promocao-mascou-descontou\\\/\"},\"wordCount\":450,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2019\\\/06\\\/05\\\/trident-e-99-lancam-promocao-mascou-descontou\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/trident_99.jpg\",\"keywords\":[\"99\",\"campanha\",\"promo\u00e7\u00e3o\",\"Trident\"],\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2019\\\/06\\\/05\\\/trident-e-99-lancam-promocao-mascou-descontou\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2019\\\/06\\\/05\\\/trident-e-99-lancam-promocao-mascou-descontou\\\/\",\"url\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2019\\\/06\\\/05\\\/trident-e-99-lancam-promocao-mascou-descontou\\\/\",\"name\":\"Trident e 99 lan\u00e7am promo\u00e7\u00e3o \\\"Mascou, Descontou!\\\" - 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