{"id":61322,"date":"2026-10-29T13:43:07","date_gmt":"2026-10-29T16:43:07","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=61322"},"modified":"2026-10-29T13:43:07","modified_gmt":"2026-10-29T16:43:07","slug":"nestle-lanca-chocowaffle-em-edicao-limitada","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/10\/29\/nestle-lanca-chocowaffle-em-edicao-limitada\/","title":{"rendered":"Nestl\u00e9 lan\u00e7a ChocoWaffle em edi\u00e7\u00e3o limitada"},"content":{"rendered":"<p>A Nestl\u00e9 lan\u00e7a o ChocoWaffle, uma edi\u00e7\u00e3o limitada que combina waffle crocante com chocolate ao leite da marca. A novidade amplia o portf\u00f3lio da companhia no segmento ChocoBakery, que re\u00fane produtos com caracter\u00edsticas de chocolates e biscoitos.<\/p>\n<p>O lan\u00e7amento aposta na combina\u00e7\u00e3o de texturas e sabores para diversificar as experi\u00eancias de consumo. Al\u00e9m disso, refor\u00e7a a estrat\u00e9gia da empresa de explorar novas possibilidades em categorias nas quais j\u00e1 possui presen\u00e7a consolidada.<\/p>\n<p>O ChocoWaffle chega ao mercado como mais uma iniciativa da Nestl\u00e9 para ampliar sua atua\u00e7\u00e3o em produtos que combinam diferentes formatos de consumo. A edi\u00e7\u00e3o limitada tamb\u00e9m permite apresentar uma nova proposta ao p\u00fablico dentro de um portf\u00f3lio em expans\u00e3o.<\/p>\n<figure id=\"attachment_61323\" aria-describedby=\"caption-attachment-61323\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-61323 size-large\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/10\/nestle_chocowaffle_02-1024x664.webp\" alt=\"Novidade combina waffle crocante com chocolate ao leite e refor\u00e7a a estrat\u00e9gia da companhia no segmento ChocoBakery, que une as categorias de chocolates e biscoitos.\" width=\"640\" height=\"415\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/10\/nestle_chocowaffle_02-1024x664.webp 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/10\/nestle_chocowaffle_02-300x194.webp 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/10\/nestle_chocowaffle_02-768x498.webp 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/10\/nestle_chocowaffle_02-648x420.webp 648w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/10\/nestle_chocowaffle_02-341x220.webp 341w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/10\/nestle_chocowaffle_02-640x415.webp 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/10\/nestle_chocowaffle_02-681x441.webp 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/10\/nestle_chocowaffle_02.webp 1080w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-61323\" class=\"wp-caption-text\">Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<h4><strong>Nestl\u00e9 aposta no crescimento do segmento ChocoBakery<\/strong><\/h4>\n<p>O ChocoBakery \u00e9 o territ\u00f3rio de produtos que combina duas categorias importantes para a Nestl\u00e9: chocolates e biscoitos. Segundo informa\u00e7\u00f5es divulgadas pela companhia, o segmento dobrou de tamanho no Brasil nos \u00faltimos cinco anos.<\/p>\n<p>Atualmente, essa categoria representa cerca de 10% do mercado brasileiro de biscoitos. Em mercados mais maduros, como Estados Unidos e Europa, a participa\u00e7\u00e3o chega a 30%.<\/p>\n<p>Os n\u00fameros indicam espa\u00e7o para ampliar a presen\u00e7a de produtos que combinam caracter\u00edsticas das duas categorias no Brasil. Por isso, a Nestl\u00e9 vem investindo no desenvolvimento de novas op\u00e7\u00f5es para esse mercado.<\/p>\n<p>A estrat\u00e9gia busca aproveitar a experi\u00eancia da companhia em chocolates e biscoitos para criar produtos com diferentes texturas, formatos e ocasi\u00f5es de consumo.<\/p>\n<h4><strong>Portf\u00f3lio re\u00fane Choco Trio, Choco Cookies e Choco Biscuit<\/strong><\/h4>\n<p>Antes do ChocoWaffle, a Nestl\u00e9 j\u00e1 havia ampliado sua atua\u00e7\u00e3o em ChocoBakery com produtos como Choco Trio, Choco Cookies e Choco Biscuit.<\/p>\n<p>Esses lan\u00e7amentos seguem a proposta de combinar atributos de chocolates e biscoitos em diferentes formatos. Dessa maneira, a companhia diversifica o portf\u00f3lio e amplia as possibilidades de escolha para os consumidores.<\/p>\n<p>De acordo com Patr\u00edcio Torres, vice-presidente de Chocolates e Biscoitos da Nestl\u00e9, a estrat\u00e9gia j\u00e1 alcan\u00e7ou mais de 100 mil pontos de venda e chegou a 11 milh\u00f5es de lares brasileiros.<\/p>\n<p>Al\u00e9m da expans\u00e3o no mercado nacional, a empresa come\u00e7ou a levar essa proposta para outros pa\u00edses da Am\u00e9rica Latina. O movimento indica que o ChocoBakery tamb\u00e9m faz parte de sua estrat\u00e9gia regional de desenvolvimento de produtos.<\/p>\n<h4><strong>ChocoWaffle combina croc\u00e2ncia e chocolate ao leite<\/strong><\/h4>\n<p>O novo Nestl\u00e9 ChocoWaffle apresenta uma combina\u00e7\u00e3o de waffle crocante com chocolate ao leite da marca. A proposta explora o contraste entre texturas e amplia as op\u00e7\u00f5es dispon\u00edveis dentro do segmento.<\/p>\n<p>Como edi\u00e7\u00e3o limitada, o produto integra uma estrat\u00e9gia de inova\u00e7\u00e3o baseada em novos formatos e experi\u00eancias de consumo. Entretanto, a Nestl\u00e9 n\u00e3o informou, no material divulgado, o per\u00edodo exato de comercializa\u00e7\u00e3o, o pre\u00e7o sugerido ou a distribui\u00e7\u00e3o detalhada do lan\u00e7amento.<\/p>\n<p>A novidade refor\u00e7a a aposta da companhia em produtos que aproximam o universo dos chocolates do mercado de biscoitos. Ao mesmo tempo, amplia as possibilidades de desenvolvimento dentro do ChocoBakery.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Nestl\u00e9 lan\u00e7a o ChocoWaffle, uma edi\u00e7\u00e3o limitada que combina waffle crocante com chocolate ao leite da marca. A novidade amplia o portf\u00f3lio da companhia no segmento ChocoBakery, que re\u00fane produtos com caracter\u00edsticas de chocolates e biscoitos. O lan\u00e7amento aposta na combina\u00e7\u00e3o de texturas e sabores para diversificar as experi\u00eancias de consumo. Al\u00e9m disso, refor\u00e7a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":61324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[9731,16574,7750,16572,13079,16570,4664,33,15060,28,16575,16576,131,16571,16573],"class_list":["post-61322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-choco-biscuit","tag-choco-cookies","tag-choco-trio","tag-chocobakery","tag-chocolate-nestle","tag-chocowaffle","tag-edicao-limitada","tag-estrategia","tag-lancamento-nestle","tag-marketing","tag-mercado-de-biscoitos","tag-mercado-de-chocolates","tag-nestle","tag-nestle-chocowaffle","tag-waffle-com-chocolate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nestl\u00e9 lan\u00e7a ChocoWaffle em edi\u00e7\u00e3o limitada - CidadeMarketing<\/title>\n<meta name=\"description\" content=\"Nestl\u00e9 lan\u00e7a ChocoWaffle em edi\u00e7\u00e3o limitada, combinando waffle crocante e chocolate ao leite. 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