{"id":61059,"date":"2026-09-24T17:27:20","date_gmt":"2026-09-24T20:27:20","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=61059"},"modified":"2026-09-24T17:27:20","modified_gmt":"2026-09-24T20:27:20","slug":"riachuelo-reinaugura-flagship-na-oscar-freire","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/09\/24\/riachuelo-reinaugura-flagship-na-oscar-freire\/","title":{"rendered":"Riachuelo reinaugura flagship na Oscar Freire"},"content":{"rendered":"<p>A Riachuelo reinaugurou sua flagship na rua Oscar Freire, em S\u00e3o Paulo, com um novo conceito de loja. A unidade integra o plano de reformas e inaugura\u00e7\u00f5es da companhia.<\/p>\n<p>O espa\u00e7o re\u00fane evolu\u00e7\u00f5es em arquitetura, produtos e experi\u00eancia de compra. Al\u00e9m disso, a loja conta com recursos como provadores inteligentes, self-checkout e etiquetas inteligentes.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #tdi_1  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_02-80x60.webp) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_06-80x60.webp) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item3 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_05-80x60.webp) 0 0 no-repeat;\r\n                    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          <div class=\"td-gallery-slide-top\">\r\n                           <div class=\"td-gallery-title\"><\/div>\r\n\r\n                            <div class=\"td-gallery-controls-wrapper\">\r\n                                <div class=\"td-gallery-slide-count\"><span class=\"td-gallery-slide-item-focus\">1<\/span> de 6<\/div>\r\n                                <div class=\"td-gallery-slide-prev-next-but\">\r\n                                    <i class = \"td-icon-left doubleSliderPrevButton\"><\/i>\r\n                                    <i class = \"td-icon-right doubleSliderNextButton\"><\/i>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-1 \">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-slide-item td-item1\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_02.webp\" title=\"Riachuelo reinaugura flagship na Oscar Freire\"  data-caption=\"Divulga\u00e7\u00e3o\/Andr\u00e9 Farber\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_02-280x420.webp\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_02-280x420.webp 280w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_02-200x300.webp 200w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_02.webp 480w\" sizes=\"(max-width: 280px) 100vw, 280px\" alt=\"Fachada da loja flagship da Riachuelo na rua Oscar Freire, em S&atilde;o Paulo, com estrutura de vidro e acesso para tr&ecirc;s andares.\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Divulga\u00e7\u00e3o\/Andr\u00e9 Farber<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item2\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_06.webp\" title=\"Riachuelo reinaugura flagship na Oscar Freire\"  data-caption=\"Divulga\u00e7\u00e3o\/Andr\u00e9 Farber\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_06-280x420.webp\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_06-280x420.webp 280w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_06-200x300.webp 200w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_06.webp 480w\" sizes=\"(max-width: 280px) 100vw, 280px\" alt=\"Interior da flagship da Riachuelo na Oscar Freire, em S&atilde;o Paulo, com m&aacute;quinas de costura, caixas de autoatendimento e elementos da hist&oacute;ria da marca.\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Divulga\u00e7\u00e3o\/Andr\u00e9 Farber<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item3\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_05.webp\" title=\"Riachuelo reinaugura flagship na Oscar Freire\"  data-caption=\"Divulga\u00e7\u00e3o\/Andr\u00e9 Farber\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_05-280x420.webp\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_05-280x420.webp 280w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_05-200x300.webp 200w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_05.webp 480w\" sizes=\"(max-width: 280px) 100vw, 280px\" alt=\"Espa&ccedil;o da D-Ultras dentro da flagship da Riachuelo na Oscar Freire apresenta roupas com tecnologia aplicada aos tecidos.\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Divulga\u00e7\u00e3o\/Andr\u00e9 Farber<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item4\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_04.webp\" title=\"Riachuelo reinaugura flagship na Oscar Freire\"  data-caption=\"Divulga\u00e7\u00e3o\/Andr\u00e9 Farber\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_04-280x420.webp\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_04-280x420.webp 280w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_04-200x300.webp 200w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_04.webp 480w\" sizes=\"(max-width: 280px) 100vw, 280px\" alt=\"&Aacute;rea da flagship da Riachuelo na Oscar Freire exibe fotografias sobre a cidade de S&atilde;o Paulo na exposi&ccedil;&atilde;o Retratos Urbanos.\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Divulga\u00e7\u00e3o\/Andr\u00e9 Farber<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item5\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_03.webp\" title=\"Riachuelo reinaugura flagship na Oscar Freire\"  data-caption=\"Divulga\u00e7\u00e3o\/Andr\u00e9 Farber\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_03-280x420.webp\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_03-280x420.webp 280w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_03-200x300.webp 200w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_03.webp 480w\" sizes=\"(max-width: 280px) 100vw, 280px\" alt=\"Espa&ccedil;o da Riachuelo na Oscar Freire apresenta objetos e imagens de personalidades brasileiras na exposi&ccedil;&atilde;o Nossa Brasil &eacute; Pot&ecirc;ncia.\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Divulga\u00e7\u00e3o\/Andr\u00e9 Farber<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item6\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_01.webp\" title=\"Riachuelo reinaugura flagship na Oscar Freire\"  data-caption=\"Divulga\u00e7\u00e3o\/Andr\u00e9 Farber\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_01-315x420.webp\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_01-315x420.webp 315w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_01-225x300.webp 225w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_01-768x1023.webp 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_01-640x853.webp 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_01-681x907.webp 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/09\/riachuelo_oscarfreire_flagship_01.webp 800w\" sizes=\"(max-width: 315px) 100vw, 315px\" alt=\"Vista interna da flagship da Riachuelo na Oscar Freire mostra o espa&ccedil;o de entrada, a arquitetura da loja e a movimenta&ccedil;&atilde;o da rua.\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Divulga\u00e7\u00e3o\/Andr\u00e9 Farber<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item4\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item5\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item6\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n<p>Segundo Andr\u00e9 Farber, CEO da Riachuelo, a experi\u00eancia do consumidor \u00e9 um dos principais pilares da transforma\u00e7\u00e3o da marca.<\/p>\n<p>\u201cReinauguramos nossa loja da Oscar Freire, com todas evolu\u00e7\u00f5es da nossa marca, arquitetura e produto. A melhora da nossa experi\u00eancia tem sido um eixo central da nossa transforma\u00e7\u00e3o\u201d, afirmou o executivo no LinkedIn.<\/p>\n<h4><strong>Plano de expans\u00e3o e reformas<\/strong><\/h4>\n<p>A Riachuelo prev\u00ea 14 inaugura\u00e7\u00f5es e sete reformas no segundo semestre de 2026. Dessa forma, a companhia avan\u00e7a na renova\u00e7\u00e3o de sua rede f\u00edsica e na implementa\u00e7\u00e3o de novos formatos de loja.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Riachuelo reinaugurou sua flagship na rua Oscar Freire, em S\u00e3o Paulo, com um novo conceito de loja. A unidade integra o plano de reformas e inaugura\u00e7\u00f5es da companhia. O espa\u00e7o re\u00fane evolu\u00e7\u00f5es em arquitetura, produtos e experi\u00eancia de compra. Al\u00e9m disso, a loja conta com recursos como provadores inteligentes, self-checkout e etiquetas inteligentes. Segundo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":61065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[16131,33,7334,16127,16129,16133,28,16130,3911,16134,105,16126,16128,16132],"class_list":["post-61059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-andre-farber","tag-estrategia","tag-experiencia-do-consumidor","tag-flagship-riachuelo","tag-loja-riachuelo","tag-lojas-de-moda","tag-marketing","tag-novo-conceito-riachuelo","tag-oscar-freire","tag-riaa3","tag-riachuelo","tag-riachuelo-oscar-freire","tag-riachuelo-sao-paulo","tag-varejo-de-moda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Riachuelo reinaugura flagship na Oscar Freire - CidadeMarketing<\/title>\n<meta name=\"description\" content=\"Riachuelo reinaugura flagship na Oscar Freire, em S\u00e3o Paulo, com novo conceito, tecnologia, novos espa\u00e7os e foco na experi\u00eancia do consumidor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/09\/24\/riachuelo-reinaugura-flagship-na-oscar-freire\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Riachuelo reinaugura flagship na Oscar Freire - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"Riachuelo reinaugura flagship na Oscar Freire, em S\u00e3o Paulo, com novo conceito, tecnologia, novos espa\u00e7os e foco na experi\u00eancia do consumidor.\" \/>\n<meta property=\"og:url\" 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