{"id":60073,"date":"2026-06-03T00:03:21","date_gmt":"2026-06-03T03:03:21","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=60073"},"modified":"2026-06-03T00:03:21","modified_gmt":"2026-06-03T03:03:21","slug":"hellmanns-e-approve-lancam-colecao-inspirada-na-nba-e-reforcam-conexao-entre-basquete-moda-e-cultura-urbana","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/06\/03\/hellmanns-e-approve-lancam-colecao-inspirada-na-nba-e-reforcam-conexao-entre-basquete-moda-e-cultura-urbana\/","title":{"rendered":"Hellmann\u2019s e Approve lan\u00e7am cole\u00e7\u00e3o inspirada na NBA e refor\u00e7am conex\u00e3o entre basquete, moda e cultura urbana"},"content":{"rendered":"<p>A Hellmann\u2019s e a Approve anunciaram uma collab em edi\u00e7\u00e3o limitada inspirada no universo da NBA. A cole\u00e7\u00e3o chega ao mercado brasileiro com o objetivo de conectar esporte, moda e express\u00e3o cultural, refor\u00e7ando a presen\u00e7a das marcas em um dos territ\u00f3rios mais influentes do comportamento jovem contempor\u00e2neo.<\/p>\n<p>A iniciativa marca a segunda edi\u00e7\u00e3o da parceria entre as empresas e amplia a estrat\u00e9gia de aproxima\u00e7\u00e3o com os f\u00e3s da principal liga de basquete do mundo. As pe\u00e7as ser\u00e3o lan\u00e7adas oficialmente durante a NBA House 2026 e estar\u00e3o dispon\u00edveis por tempo limitado nas lojas da Approve e em unidades selecionadas da NBA Store.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #tdi_1  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_05-80x60.webp) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_04-80x60.webp) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item3 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_03-80x60.webp) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item4 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_02-80x60.webp) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item5 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_01-80x60.webp) 0 0 no-repeat;\r\n                    }\r\n                <\/style>\r\n\r\n                <div id=\"tdi_1\" class=\"td-gallery td-slide-on-2-columns\">\r\n                    <div class=\"post_td_gallery\">\r\n                        <div class=\"td-gallery-slide-top\">\r\n                           <div class=\"td-gallery-title\"><\/div>\r\n\r\n                            <div class=\"td-gallery-controls-wrapper\">\r\n                                <div class=\"td-gallery-slide-count\"><span class=\"td-gallery-slide-item-focus\">1<\/span> de 5<\/div>\r\n                                <div class=\"td-gallery-slide-prev-next-but\">\r\n                                    <i class = \"td-icon-left doubleSliderPrevButton\"><\/i>\r\n                                    <i class = \"td-icon-right doubleSliderNextButton\"><\/i>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-1 \">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-slide-item td-item1\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_05.webp\" title=\"Hellmann\u2019s e Approve lan\u00e7am cole\u00e7\u00e3o inspirada na NBA e refor\u00e7am conex\u00e3o entre basquete, moda e cultura urbana\"  data-caption=\"Divulga\u00e7\u00e3o\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_05-630x420.webp\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_05-630x420.webp 630w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_05-300x200.webp 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_05-768x512.webp 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_05-640x427.webp 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_05-681x454.webp 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_05.webp 850w\" sizes=\"(max-width: 630px) 100vw, 630px\" alt=\"Hellmann&rsquo;s e Approve lan&ccedil;am nova cole&ccedil;&atilde;o inspirada na NBA no Brasil. A collab re&uacute;ne jaquetas, hoodies, camisetas e acess&oacute;rios em edi&ccedil;&atilde;o limitada para f&atilde;s de basquete e streetwear.\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Divulga\u00e7\u00e3o<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item2\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_04.webp\" title=\"Hellmann\u2019s e Approve lan\u00e7am cole\u00e7\u00e3o inspirada na NBA e refor\u00e7am conex\u00e3o entre basquete, moda e cultura urbana\"  data-caption=\"Divulga\u00e7\u00e3o\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_04-630x420.webp\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_04-630x420.webp 630w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_04-300x200.webp 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_04-768x512.webp 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_04-640x427.webp 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_04-681x454.webp 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_04.webp 850w\" sizes=\"(max-width: 630px) 100vw, 630px\" alt=\"Hellmann&rsquo;s e Approve lan&ccedil;am nova cole&ccedil;&atilde;o inspirada na NBA no Brasil. A collab re&uacute;ne jaquetas, hoodies, camisetas e acess&oacute;rios em edi&ccedil;&atilde;o limitada para f&atilde;s de basquete e streetwear.\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Divulga\u00e7\u00e3o<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item3\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_03.webp\" title=\"Hellmann\u2019s e Approve lan\u00e7am cole\u00e7\u00e3o inspirada na NBA e refor\u00e7am conex\u00e3o entre basquete, moda e cultura urbana\"  data-caption=\"Divulga\u00e7\u00e3o\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_03-630x420.webp\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_03-630x420.webp 630w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_03-300x200.webp 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_03-768x512.webp 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_03-640x427.webp 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_03-681x454.webp 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_03.webp 850w\" sizes=\"(max-width: 630px) 100vw, 630px\" alt=\"Hellmann&rsquo;s e Approve lan&ccedil;am nova cole&ccedil;&atilde;o inspirada na NBA no Brasil. A collab re&uacute;ne jaquetas, hoodies, camisetas e acess&oacute;rios em edi&ccedil;&atilde;o limitada para f&atilde;s de basquete e streetwear.\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Divulga\u00e7\u00e3o<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item4\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_02.webp\" title=\"Hellmann\u2019s e Approve lan\u00e7am cole\u00e7\u00e3o inspirada na NBA e refor\u00e7am conex\u00e3o entre basquete, moda e cultura urbana\"  data-caption=\"Divulga\u00e7\u00e3o\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_02-630x420.webp\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_02-630x420.webp 630w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_02-300x200.webp 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_02-768x512.webp 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_02-640x427.webp 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_02-681x454.webp 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_02.webp 850w\" sizes=\"(max-width: 630px) 100vw, 630px\" alt=\"Hellmann&rsquo;s e Approve lan&ccedil;am nova cole&ccedil;&atilde;o inspirada na NBA no Brasil. A collab re&uacute;ne jaquetas, hoodies, camisetas e acess&oacute;rios em edi&ccedil;&atilde;o limitada para f&atilde;s de basquete e streetwear.\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Divulga\u00e7\u00e3o<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item5\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_01.webp\" title=\"Hellmann\u2019s e Approve lan\u00e7am cole\u00e7\u00e3o inspirada na NBA e refor\u00e7am conex\u00e3o entre basquete, moda e cultura urbana\"  data-caption=\"Divulga\u00e7\u00e3o\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_01-630x420.webp\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_01-630x420.webp 630w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_01-300x200.webp 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_01-768x512.webp 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_01-640x427.webp 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_01-681x454.webp 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/06\/Hellmann_NBA_streetwear_01.webp 850w\" sizes=\"(max-width: 630px) 100vw, 630px\" alt=\"Hellmann&rsquo;s e Approve lan&ccedil;am nova cole&ccedil;&atilde;o inspirada na NBA no Brasil. A collab re&uacute;ne jaquetas, hoodies, camisetas e acess&oacute;rios em edi&ccedil;&atilde;o limitada para f&atilde;s de basquete e streetwear.\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Divulga\u00e7\u00e3o<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item4\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item5\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n<h4><strong>Cole\u00e7\u00e3o aposta na est\u00e9tica streetwear e na cultura do basquete<\/strong><\/h4>\n<p>Inspirada nos c\u00f3digos visuais das quadras e no estilo de vida dos f\u00e3s da NBA, a cole\u00e7\u00e3o re\u00fane oito pe\u00e7as exclusivas. Entre os destaques est\u00e3o jaqueta varsity, hoodies, camisetas gr\u00e1ficas, jersey em tric\u00f4 e shoulder bag.<\/p>\n<p>Diferentemente de outras cole\u00e7\u00f5es inspiradas na liga, a proposta n\u00e3o reproduz diretamente as cores tradicionais dos times. O projeto utiliza como base os tons azul navy e off-white presentes na identidade visual de Hellmann\u2019s, criando uma interpreta\u00e7\u00e3o pr\u00f3pria do universo esportivo.<\/p>\n<p>O resultado \u00e9 uma est\u00e9tica que combina refer\u00eancias cl\u00e1ssicas do sportswear americano com elementos contempor\u00e2neos do streetwear brasileiro.<\/p>\n<h4><strong>Jaqueta varsity \u00e9 destaque da colabora\u00e7\u00e3o<\/strong><\/h4>\n<p>A pe\u00e7a central da cole\u00e7\u00e3o \u00e9 a jaqueta varsity, um dos s\u00edmbolos mais tradicionais da moda ligada ao basquete e \u00e0s universidades norte-americanas.<\/p>\n<p>Al\u00e9m dela, a linha inclui modelagens j\u00e1 consagradas no cat\u00e1logo da Approve e aprovadas pelo p\u00fablico consumidor da marca. O objetivo \u00e9 unir conforto, versatilidade e acabamento premium, permitindo que as pe\u00e7as transitem entre o ambiente esportivo e o cotidiano urbano.<\/p>\n<p>Os grafismos trazem refer\u00eancias \u00e0s Confer\u00eancias Leste e Oeste da NBA, al\u00e9m de homenagens a franquias hist\u00f3ricas da liga reinterpretadas em linguagem visual contempor\u00e2nea.<\/p>\n<h4><strong>Campanha fortalece estrat\u00e9gia de Hellmann\u2019s na NBA<\/strong><\/h4>\n<p>A cole\u00e7\u00e3o tamb\u00e9m se conecta a outras iniciativas desenvolvidas pela Hellmann\u2019s em parceria com a NBA. Recentemente, a marca lan\u00e7ou embalagens tem\u00e1ticas inspiradas em equipes tradicionais da liga. Entre elas est\u00e3o Boston Celtics, Chicago Bulls, Golden State Warriors, Los Angeles Lakers, Miami Heat, New York Knicks e Orlando Magic.<\/p>\n<p>\u201cPara Hellmann\u2019s, a NBA se tornou um territ\u00f3rio que vai muito al\u00e9m do esporte, conectando entretenimento, moda, m\u00fasica e comportamento de uma forma muito presente na vida dos f\u00e3s. A parceria com a Approve nasce justamente dessa conex\u00e3o com a cultura em torno da liga e da vontade de criar iniciativas que fa\u00e7am sentido para essa comunidade. O sucesso da primeira edi\u00e7\u00e3o da cole\u00e7\u00e3o e o interesse cont\u00ednuo pelas pe\u00e7as mostraram que havia espa\u00e7o para expandirmos essa conversa com o p\u00fablico por meio de novas cole\u00e7\u00f5es\u201d, comenta Carolina Riotto, Vice-Presidente de Marketing Unilever Foods e Food Solutions para a Am\u00e9rica Latina.<\/p>\n<h4><strong>Basquete e moda impulsionam novas experi\u00eancias para f\u00e3s<\/strong><\/h4>\n<p>A colabora\u00e7\u00e3o tamb\u00e9m reflete uma tend\u00eancia global de aproxima\u00e7\u00e3o entre marcas esportivas, moda e cultura urbana. \u201cA NBA continua engajando f\u00e3s ao redor do mundo por meio da interse\u00e7\u00e3o entre basquete, moda e cultura, e o Brasil \u00e9 um dos mercados mais apaixonados por essa conex\u00e3o. Com esta colabora\u00e7\u00e3o entre Hellmann\u2019s e Approve, estamos trazendo aos f\u00e3s uma cole\u00e7\u00e3o que captura o esp\u00edrito do jogo e a criatividade do streetwear, oferecendo novas formas de expressar sua paix\u00e3o pela NBA al\u00e9m das quadras\u201d, afirma Roger Ahlgrimm, Diretor S\u00eanior de Retail &amp; Licensing da NBA para a Am\u00e9rica Latina.<\/p>\n<p>O Brasil \u00e9 considerado um dos mercados mais importantes da NBA fora dos Estados Unidos, especialmente pela forte presen\u00e7a da cultura streetwear associada ao basquete.<\/p>\n<h4><strong>NBA House ser\u00e1 palco do lan\u00e7amento<\/strong><\/h4>\n<p>Os consumidores poder\u00e3o conhecer as pe\u00e7as durante a NBA House 2026, evento oficial das Finais da NBA realizado no Shopping Eldorado, em S\u00e3o Paulo, entre os dias 3 e 21 de junho.<\/p>\n<p>Al\u00e9m da venda dos produtos, a Hellmann\u2019s contar\u00e1 com um estande pr\u00f3prio e ativa\u00e7\u00f5es voltadas ao universo do basquete, ampliando a experi\u00eancia dos visitantes.<\/p>\n<h4><strong>Onde comprar a cole\u00e7\u00e3o<\/strong><\/h4>\n<p>A cole\u00e7\u00e3o estar\u00e1 dispon\u00edvel no <a href=\"https:\/\/justapprove.com.br\/\" target=\"_blank\" rel=\"noopener\">site oficial da Approve<\/a>, nas lojas f\u00edsicas da marca em S\u00e3o Paulo e Rio de Janeiro, al\u00e9m de dezenas de unidades da NBA Store espalhadas pelo Brasil.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Hellmann\u2019s e a Approve anunciaram uma collab em edi\u00e7\u00e3o limitada inspirada no universo da NBA. A cole\u00e7\u00e3o chega ao mercado brasileiro com o objetivo de conectar esporte, moda e express\u00e3o cultural, refor\u00e7ando a presen\u00e7a das marcas em um dos territ\u00f3rios mais influentes do comportamento jovem contempor\u00e2neo. A iniciativa marca a segunda edi\u00e7\u00e3o da parceria [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":60077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[14353,14360,14361,14358,11861,14354,14363,33,14359,14352,28,194,14357,14355,5989,14362,14356],"class_list":["post-60073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-approve-nba","tag-approve-streetwear","tag-basquete-e-moda","tag-colecao-nba-2026","tag-collab-de-marcas","tag-collab-hellmanns-approve","tag-cultura-urbana","tag-estrategia","tag-hellmanns-marketing","tag-hellmanns-nba","tag-marketing","tag-marketing-esportivo","tag-moda-urbana","tag-nba-brasil","tag-nba-house","tag-nba-store-brasil","tag-streetwear-nba"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hellmann\u2019s e Approve lan\u00e7am cole\u00e7\u00e3o inspirada na NBA e refor\u00e7am conex\u00e3o entre basquete, moda e cultura urbana - CidadeMarketing<\/title>\n<meta name=\"description\" content=\"Hellmann\u2019s e Approve lan\u00e7am nova cole\u00e7\u00e3o inspirada na NBA no Brasil. 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