{"id":59636,"date":"2026-03-30T15:51:22","date_gmt":"2026-03-30T18:51:22","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=59636"},"modified":"2026-03-30T15:51:22","modified_gmt":"2026-03-30T18:51:22","slug":"bradesco-realiza-super-pix-dog-day-com-ong-e-transforma-campanha-em-experiencia-real","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/03\/30\/bradesco-realiza-super-pix-dog-day-com-ong-e-transforma-campanha-em-experiencia-real\/","title":{"rendered":"Bradesco realiza Super Pix Dog Day com ONG e transforma campanha em experi\u00eancia real"},"content":{"rendered":"<p>O Bradesco levou sua campanha Super Pix para al\u00e9m do ambiente digital. A marca realizou o Super Pix Dog Day em sua matriz, em Osasco.\u00a0 A iniciativa foi realizada em parceria com a <a href=\"https:\/\/viralataviraamigo.org.br\/#adote\" target=\"_blank\" rel=\"noopener\">ONG Vira Lata Vira Amigo<\/a>. O evento reuniu colaboradores, familiares e pets em um dia de conex\u00e3o e prop\u00f3sito.<\/p>\n<h4><strong>Ado\u00e7\u00e3o e impacto social<\/strong><\/h4>\n<p>O evento teve como destaque a ado\u00e7\u00e3o respons\u00e1vel de c\u00e3es. Al\u00e9m disso, foram realizadas doa\u00e7\u00f5es e arrecada\u00e7\u00e3o de ra\u00e7\u00e3o.\u00a0 A ONG parceira atua desde 2012 na prote\u00e7\u00e3o animal. Atualmente, a institui\u00e7\u00e3o cuida de cerca de 100 c\u00e3es na Grande S\u00e3o Paulo.<\/p>\n<p>A a\u00e7\u00e3o refor\u00e7a o compromisso com causas sociais. O objetivo foi gerar impacto positivo al\u00e9m da comunica\u00e7\u00e3o.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #tdi_1  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_07-80x60.webp) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_01-80x60.webp) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item3 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_02-80x60.webp) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 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https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_07-194x300.webp 194w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_07.webp 551w\" sizes=\"(max-width: 272px) 100vw, 272px\" alt=\"Bradesco realiza Super Pix Dog Day em parceria com ONG, promovendo ado&ccedil;&atilde;o de c&atilde;es, doa&ccedil;&otilde;es e engajamento em a&ccedil;&atilde;o de marketing de experi&ecirc;ncia.\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Divulga\u00e7\u00e3o<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item2\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a 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200w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_02.webp 568w\" sizes=\"(max-width: 281px) 100vw, 281px\" alt=\"Bradesco realiza Super Pix Dog Day em parceria com ONG, promovendo ado&ccedil;&atilde;o de c&atilde;es, doa&ccedil;&otilde;es e engajamento em a&ccedil;&atilde;o de marketing de experi&ecirc;ncia.\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Divulga\u00e7\u00e3o<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item4\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_03.webp\" title=\"Bradesco cria Super Pix Dog Day e promove ado\u00e7\u00e3o de c\u00e3es em a\u00e7\u00e3o social\"  data-caption=\"Divulga\u00e7\u00e3o\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_03-281x420.webp\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_03-281x420.webp 281w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_03-200x300.webp 200w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_03.webp 568w\" sizes=\"(max-width: 281px) 100vw, 281px\" alt=\"Bradesco realiza Super Pix Dog Day em parceria com ONG, promovendo ado&ccedil;&atilde;o de c&atilde;es, doa&ccedil;&otilde;es e engajamento em a&ccedil;&atilde;o de marketing de experi&ecirc;ncia.\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Divulga\u00e7\u00e3o<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item5\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_04.webp\" title=\"Bradesco cria Super Pix Dog Day e promove ado\u00e7\u00e3o de c\u00e3es em a\u00e7\u00e3o social\"  data-caption=\"Divulga\u00e7\u00e3o\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_04-630x420.webp\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_04-630x420.webp 630w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_04-300x200.webp 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_04-768x512.webp 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_04-640x427.webp 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_04-681x454.webp 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_04.webp 850w\" sizes=\"(max-width: 630px) 100vw, 630px\" alt=\"Bradesco realiza Super Pix Dog Day em parceria com ONG, promovendo ado&ccedil;&atilde;o de c&atilde;es, doa&ccedil;&otilde;es e engajamento em a&ccedil;&atilde;o de marketing de experi&ecirc;ncia.\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Divulga\u00e7\u00e3o<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item6\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_05.webp\" title=\"Bradesco cria Super Pix Dog Day e promove ado\u00e7\u00e3o de c\u00e3es em a\u00e7\u00e3o social\"  data-caption=\"Divulga\u00e7\u00e3o\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_05-281x420.webp\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_05-281x420.webp 281w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_05-200x300.webp 200w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_05.webp 568w\" sizes=\"(max-width: 281px) 100vw, 281px\" alt=\"Bradesco realiza Super Pix Dog Day em parceria com ONG, promovendo ado&ccedil;&atilde;o de c&atilde;es, doa&ccedil;&otilde;es e engajamento em a&ccedil;&atilde;o de marketing de experi&ecirc;ncia.\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Divulga\u00e7\u00e3o<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item7\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_06.webp\" title=\"Bradesco cria Super Pix Dog Day e promove ado\u00e7\u00e3o de c\u00e3es em a\u00e7\u00e3o social\"  data-caption=\"Divulga\u00e7\u00e3o\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_06-629x420.webp\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_06-629x420.webp 629w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_06-300x200.webp 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_06-768x513.webp 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_06-537x360.webp 537w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_06-640x428.webp 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_06-681x455.webp 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/bradesco_superpixdogday_06.webp 850w\" sizes=\"(max-width: 629px) 100vw, 629px\" alt=\"Bradesco realiza Super Pix Dog Day em parceria com ONG, promovendo ado&ccedil;&atilde;o de c&atilde;es, doa&ccedil;&otilde;es e engajamento em a&ccedil;&atilde;o de marketing de experi&ecirc;ncia.\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Divulga\u00e7\u00e3o<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item4\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item5\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item6\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item7\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n<h4><strong>Estrat\u00e9gia transforma campanha em experi\u00eancia<\/strong><\/h4>\n<p>O Super Pix Dog Day nasce como desdobramento da campanha <a href=\"https:\/\/www.youtube.com\/watch?v=TrvLRR7oNSU\" target=\"_blank\" rel=\"noopener\">\u201cSuper Pix do Bradesco, o melhor amigo do brasileiro\u201d<\/a>.\u00a0 A proposta foi transformar o conceito em uma experi\u00eancia real. A estrat\u00e9gia conecta marca, pessoas e prop\u00f3sito.<\/p>\n<p>A a\u00e7\u00e3o mostra como campanhas podem sair das telas. O foco est\u00e1 na viv\u00eancia e no engajamento direto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Bradesco levou sua campanha Super Pix para al\u00e9m do ambiente digital. A marca realizou o Super Pix Dog Day em sua matriz, em Osasco.\u00a0 A iniciativa foi realizada em parceria com a ONG Vira Lata Vira Amigo. O evento reuniu colaboradores, familiares e pets em um dia de conex\u00e3o e prop\u00f3sito. Ado\u00e7\u00e3o e impacto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":59643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[13143,13151,13142,13150,641,13139,13145,13148,13146,13147,28,13144,13140,13141,12049,13149],"class_list":["post-59636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-acao-social-pix-brasil","tag-adocao-de-caes","tag-adocao-de-caes-evento-bradesco","tag-adocao-de-pets","tag-bradesco","tag-bradesco-super-pix-dog-day","tag-campanha-bradesco-pix","tag-campanha-super-pix-dog-day","tag-engajamento-colaboradores-empresa","tag-evento-adocao-pets-sao-paulo","tag-marketing","tag-marketing-emocional-marcas","tag-marketing-experiencia-bradesco","tag-ong-vira-lata-vira-amigo","tag-responsabilidade-social-corporativa","tag-super-pix-dog-day"],"yoast_head":"<!-- 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