{"id":59628,"date":"2026-03-30T12:06:16","date_gmt":"2026-03-30T15:06:16","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=59628"},"modified":"2026-03-30T12:06:16","modified_gmt":"2026-03-30T15:06:16","slug":"mcdonalds-leva-ainda-mais-mequi-ao-bbb-26","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/03\/30\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\/","title":{"rendered":"McDonald\u2019s leva \u201cAinda mais M\u00e9qui\u201d ao BBB 26"},"content":{"rendered":"<p>O McDonald\u2019s transformou o BBB 26 em um grande espet\u00e1culo de marca com a campanha \u201cCl\u00e1ssicos ainda mais M\u00e9qui\u201d. A a\u00e7\u00e3o aconteceu em uma das festas mais aguardadas da temporada.<\/p>\n<p>A casa foi totalmente ambientada com cenografia neon, elementos visuais ic\u00f4nicos e experi\u00eancias interativas. O objetivo foi criar uma conex\u00e3o direta com o p\u00fablico.<\/p>\n<h4><strong>Experi\u00eancia imersiva e entretenimento<\/strong><\/h4>\n<p>A festa contou com show da cantora Ludmilla, que comandou a noite dos participantes. A apresenta\u00e7\u00e3o refor\u00e7ou o car\u00e1ter de entretenimento da a\u00e7\u00e3o.\u00a0 Ao entrar no ambiente, os brothers foram transportados para um universo inspirado no M\u00e9qui. A cenografia trouxe luzes, cores e s\u00edmbolos da marca.<\/p>\n<p>Frases conhecidas, LEDs e o ic\u00f4nico \u201cM\u201d criaram um ambiente altamente instagram\u00e1vel. A proposta incentivou intera\u00e7\u00e3o e engajamento.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DWfAkzVgW4N\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver essa foto no Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DWfAkzVgW4N\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Um post compartilhado por M\u00e9qui (@mcdonalds_br)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><strong>Card\u00e1pio como protagonista da experi\u00eancia<\/strong><\/p>\n<p>Antes da festa, Cheeseburger e McFritas foram servidos aos participantes. A a\u00e7\u00e3o preparou o clima para a experi\u00eancia principal. Durante a noite, os produtos cl\u00e1ssicos ganharam destaque. Sandu\u00edches e sobremesas refor\u00e7aram o conceito de \u201cmais quentinho\u201d e sabor.<\/p>\n<p>Na madrugada, os participantes puderam escolher itens personalizados. Os pedidos foram entregues em bandejas com seus nomes.<\/p>\n<h4><strong>Ativa\u00e7\u00f5es e intera\u00e7\u00e3o com a marca<\/strong><\/h4>\n<p>Entre as din\u00e2micas, o game \u201cBig Mac com muito mais molho\u201d chamou aten\u00e7\u00e3o. Os participantes precisavam capturar ingredientes em tempo limitado.\u00a0 A proposta refor\u00e7ou o car\u00e1ter l\u00fadico da campanha. A marca deixou de ser apenas cen\u00e1rio e passou a fazer parte da divers\u00e3o.<\/p>\n<figure id=\"attachment_59633\" aria-describedby=\"caption-attachment-59633\" style=\"width: 850px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-59633 size-full\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/mequi_bbb26.webp\" alt=\"McDonald\u2019s leva campanha \u201cAinda mais M\u00e9qui\u201d ao BBB 26 com festa imersiva, show de Ludmilla, ativa\u00e7\u00f5es interativas e ofertas no app e iFood.\" width=\"850\" height=\"478\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/mequi_bbb26.webp 850w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/mequi_bbb26-300x169.webp 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/mequi_bbb26-768x432.webp 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/mequi_bbb26-747x420.webp 747w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/mequi_bbb26-640x360.webp 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/mequi_bbb26-681x383.webp 681w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-59633\" class=\"wp-caption-text\">Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<h4><strong>Integra\u00e7\u00e3o digital e impacto fora da casa<\/strong><\/h4>\n<p>A estrat\u00e9gia tamb\u00e9m envolveu o p\u00fablico em casa. Durante o programa, o McDonald\u2019s ofereceu promo\u00e7\u00f5es no aplicativo e no iFood.\u00a0 Entre as ofertas, combos com pre\u00e7os especiais e frete gr\u00e1tis incentivaram o consumo imediato. A a\u00e7\u00e3o conectou conte\u00fado e convers\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O McDonald\u2019s transformou o BBB 26 em um grande espet\u00e1culo de marca com a campanha \u201cCl\u00e1ssicos ainda mais M\u00e9qui\u201d. A a\u00e7\u00e3o aconteceu em uma das festas mais aguardadas da temporada. A casa foi totalmente ambientada com cenografia neon, elementos visuais ic\u00f4nicos e experi\u00eancias interativas. O objetivo foi criar uma conex\u00e3o direta com o p\u00fablico. Experi\u00eancia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":59634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[13130,13133,13137,12434,65,11932,13136,13135,13138,13131,28,13132,13134,13128,13129],"class_list":["post-59628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-ainda-mais-mequi-campanha","tag-ativacao-marca-bbb-brasil","tag-ativacoes-de-marketing-no-bbb26","tag-bbb26","tag-campanha","tag-campanha-mequi","tag-engajamento-marca-reality-show","tag-estrategia-marketing-entretenimento","tag-estrategia-mequi","tag-ludmilla-bbb-mcdonalds","tag-marketing","tag-marketing-de-experiencia-mcdonalds","tag-mcdonalds-app-promocao-bbb","tag-mcdonalds-bbb-26","tag-mequi-bbb-festa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald\u2019s leva \u201cAinda mais M\u00e9qui\u201d ao BBB 26 - CidadeMarketing<\/title>\n<meta name=\"description\" content=\"McDonald\u2019s leva campanha \u201cAinda mais M\u00e9qui\u201d ao BBB 26 com festa imersiva, show de Ludmilla, ativa\u00e7\u00f5es interativas e ofertas no app e iFood.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/03\/30\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald\u2019s leva \u201cAinda mais M\u00e9qui\u201d ao BBB 26 - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"McDonald\u2019s leva campanha \u201cAinda mais M\u00e9qui\u201d ao BBB 26 com festa imersiva, show de Ludmilla, ativa\u00e7\u00f5es interativas e ofertas no app e iFood.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/03\/30\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\/\" \/>\n<meta property=\"og:site_name\" content=\"CidadeMarketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/portalcidademarketing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/thalesbrandao\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-30T15:06:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/mequi_bbb26_02.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"643\" \/>\n\t<meta property=\"og:image:height\" content=\"796\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Thales Brand\u00e3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/www.twitter.com\/thalesbrandao\" \/>\n<meta name=\"twitter:site\" content=\"@CidadeMarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thales Brand\u00e3o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/03\\\/30\\\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/03\\\/30\\\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\\\/\"},\"author\":{\"name\":\"Thales Brand\u00e3o\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#\\\/schema\\\/person\\\/02daff9f18bd9378c9e01eb6b2db155f\"},\"headline\":\"McDonald\u2019s leva \u201cAinda mais M\u00e9qui\u201d ao BBB 26\",\"datePublished\":\"2026-03-30T15:06:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/03\\\/30\\\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\\\/\"},\"wordCount\":356,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/03\\\/30\\\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/mequi_bbb26_02.webp\",\"keywords\":[\"Ainda mais M\u00e9qui campanha\",\"ativa\u00e7\u00e3o marca BBB Brasil\",\"ativa\u00e7\u00f5es de marketing no BBB26\",\"BBB26\",\"campanha\",\"campanha M\u00e9qui\",\"engajamento marca reality show\",\"estrat\u00e9gia marketing entretenimento\",\"estrat\u00e9gia M\u00e9qui\",\"Ludmilla BBB McDonald\u2019s\",\"marketing\",\"marketing de experi\u00eancia McDonald\u2019s\",\"McDonald\u2019s app promo\u00e7\u00e3o BBB\",\"McDonald\u2019s BBB 26\",\"M\u00e9qui BBB festa\"],\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/03\\\/30\\\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/03\\\/30\\\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\\\/\",\"url\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/03\\\/30\\\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\\\/\",\"name\":\"McDonald\u2019s leva \u201cAinda mais M\u00e9qui\u201d ao BBB 26 - CidadeMarketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/03\\\/30\\\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/03\\\/30\\\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/mequi_bbb26_02.webp\",\"datePublished\":\"2026-03-30T15:06:16+00:00\",\"description\":\"McDonald\u2019s leva campanha \u201cAinda mais M\u00e9qui\u201d ao BBB 26 com festa imersiva, show de Ludmilla, ativa\u00e7\u00f5es interativas e ofertas no app e iFood.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/03\\\/30\\\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/03\\\/30\\\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/03\\\/30\\\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/mequi_bbb26_02.webp\",\"contentUrl\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/mequi_bbb26_02.webp\",\"width\":643,\"height\":796,\"caption\":\"Reprodu\u00e7\u00e3o\\\/Instagram\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/03\\\/30\\\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"McDonald\u2019s leva \u201cAinda mais M\u00e9qui\u201d ao BBB 26\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#website\",\"url\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/\",\"name\":\"CidadeMarketing\",\"description\":\"Somos um ve\u00edculo de comunica\u00e7\u00e3o de destaque no Brasil, reconhecido por conte\u00fados nos segmentos de marketing, empreendedorismo e inova\u00e7\u00e3o.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#organization\"},\"alternateName\":\"CidadeMarketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#organization\",\"name\":\"CidadeMarketing\",\"alternateName\":\"CidadeMarketing\",\"url\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/cidademarketing_marca_mobile.png\",\"contentUrl\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/cidademarketing_marca_mobile.png\",\"width\":230,\"height\":92,\"caption\":\"CidadeMarketing\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/portalcidademarketing\",\"https:\\\/\\\/x.com\\\/CidadeMarketing\",\"https:\\\/\\\/www.instagram.com\\\/cidademarketing\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#\\\/schema\\\/person\\\/02daff9f18bd9378c9e01eb6b2db155f\",\"name\":\"Thales Brand\u00e3o\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7ca3206950207cc3cb48feec56a8a7898741ab725c368d99d5d7a5a50aab80c6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7ca3206950207cc3cb48feec56a8a7898741ab725c368d99d5d7a5a50aab80c6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7ca3206950207cc3cb48feec56a8a7898741ab725c368d99d5d7a5a50aab80c6?s=96&d=mm&r=g\",\"caption\":\"Thales Brand\u00e3o\"},\"description\":\"Editor Executivo do Portal CidadeMarketing.com.br &gt; Mestre em Comunica\u00e7\u00e3o e Sociedade pela Universidade Federal de Sergipe. Possui MBA Executivo em Administra\u00e7\u00e3o com \u00eanfase em Marketing pela Funda\u00e7\u00e3o Get\u00falio Vargas - Rio de Janeiro. Consultor, Palestrante e Pesquisador sobre Empreendedorismo, Marketing, Redes Sociais e Neg\u00f3cios Digitais. Professor, Palestrante TedxTalks e Campus Party. Twitter: @ThalesBrandao\",\"sameAs\":[\"http:\\\/\\\/www.mandacaru.com.br\",\"https:\\\/\\\/www.facebook.com\\\/thalesbrandao\",\"http:\\\/\\\/www.instagram.com.br\\\/thalesbrandaoferreira\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/thales-brand\u00e3o-3948609\\\/\",\"https:\\\/\\\/x.com\\\/http:\\\/\\\/www.twitter.com\\\/thalesbrandao\"],\"url\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/author\\\/thalesbrandao\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"McDonald\u2019s leva \u201cAinda mais M\u00e9qui\u201d ao BBB 26 - CidadeMarketing","description":"McDonald\u2019s leva campanha \u201cAinda mais M\u00e9qui\u201d ao BBB 26 com festa imersiva, show de Ludmilla, ativa\u00e7\u00f5es interativas e ofertas no app e iFood.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/03\/30\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\/","og_locale":"pt_BR","og_type":"article","og_title":"McDonald\u2019s leva \u201cAinda mais M\u00e9qui\u201d ao BBB 26 - CidadeMarketing","og_description":"McDonald\u2019s leva campanha \u201cAinda mais M\u00e9qui\u201d ao BBB 26 com festa imersiva, show de Ludmilla, ativa\u00e7\u00f5es interativas e ofertas no app e iFood.","og_url":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/03\/30\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\/","og_site_name":"CidadeMarketing","article_publisher":"https:\/\/www.facebook.com\/portalcidademarketing","article_author":"https:\/\/www.facebook.com\/thalesbrandao","article_published_time":"2026-03-30T15:06:16+00:00","og_image":[{"width":643,"height":796,"url":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/mequi_bbb26_02.webp","type":"image\/webp"}],"author":"Thales Brand\u00e3o","twitter_card":"summary_large_image","twitter_creator":"@http:\/\/www.twitter.com\/thalesbrandao","twitter_site":"@CidadeMarketing","twitter_misc":{"Escrito por":"Thales Brand\u00e3o","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/03\/30\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\/#article","isPartOf":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/03\/30\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\/"},"author":{"name":"Thales Brand\u00e3o","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#\/schema\/person\/02daff9f18bd9378c9e01eb6b2db155f"},"headline":"McDonald\u2019s leva \u201cAinda mais M\u00e9qui\u201d ao BBB 26","datePublished":"2026-03-30T15:06:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/03\/30\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\/"},"wordCount":356,"commentCount":0,"publisher":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#organization"},"image":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/03\/30\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/mequi_bbb26_02.webp","keywords":["Ainda mais M\u00e9qui campanha","ativa\u00e7\u00e3o marca BBB Brasil","ativa\u00e7\u00f5es de marketing no BBB26","BBB26","campanha","campanha M\u00e9qui","engajamento marca reality show","estrat\u00e9gia marketing entretenimento","estrat\u00e9gia M\u00e9qui","Ludmilla BBB McDonald\u2019s","marketing","marketing de experi\u00eancia McDonald\u2019s","McDonald\u2019s app promo\u00e7\u00e3o BBB","McDonald\u2019s BBB 26","M\u00e9qui BBB festa"],"articleSection":["Not\u00edcias"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.cidademarketing.com.br\/marketing\/2026\/03\/30\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/03\/30\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\/","url":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/03\/30\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\/","name":"McDonald\u2019s leva \u201cAinda mais M\u00e9qui\u201d ao BBB 26 - CidadeMarketing","isPartOf":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/03\/30\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\/#primaryimage"},"image":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/03\/30\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/mequi_bbb26_02.webp","datePublished":"2026-03-30T15:06:16+00:00","description":"McDonald\u2019s leva campanha \u201cAinda mais M\u00e9qui\u201d ao BBB 26 com festa imersiva, show de Ludmilla, ativa\u00e7\u00f5es interativas e ofertas no app e iFood.","breadcrumb":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/03\/30\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cidademarketing.com.br\/marketing\/2026\/03\/30\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/03\/30\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\/#primaryimage","url":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/mequi_bbb26_02.webp","contentUrl":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/03\/mequi_bbb26_02.webp","width":643,"height":796,"caption":"Reprodu\u00e7\u00e3o\/Instagram"},{"@type":"BreadcrumbList","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/03\/30\/mcdonalds-leva-ainda-mais-mequi-ao-bbb-26\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.cidademarketing.com.br\/marketing\/"},{"@type":"ListItem","position":2,"name":"McDonald\u2019s leva \u201cAinda mais M\u00e9qui\u201d ao BBB 26"}]},{"@type":"WebSite","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#website","url":"https:\/\/www.cidademarketing.com.br\/marketing\/","name":"CidadeMarketing","description":"Somos um ve\u00edculo de comunica\u00e7\u00e3o de destaque no Brasil, reconhecido por conte\u00fados nos segmentos de marketing, empreendedorismo e inova\u00e7\u00e3o.","publisher":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#organization"},"alternateName":"CidadeMarketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cidademarketing.com.br\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#organization","name":"CidadeMarketing","alternateName":"CidadeMarketing","url":"https:\/\/www.cidademarketing.com.br\/marketing\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#\/schema\/logo\/image\/","url":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/01\/cidademarketing_marca_mobile.png","contentUrl":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/01\/cidademarketing_marca_mobile.png","width":230,"height":92,"caption":"CidadeMarketing"},"image":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/portalcidademarketing","https:\/\/x.com\/CidadeMarketing","https:\/\/www.instagram.com\/cidademarketing\/"]},{"@type":"Person","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#\/schema\/person\/02daff9f18bd9378c9e01eb6b2db155f","name":"Thales Brand\u00e3o","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/7ca3206950207cc3cb48feec56a8a7898741ab725c368d99d5d7a5a50aab80c6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7ca3206950207cc3cb48feec56a8a7898741ab725c368d99d5d7a5a50aab80c6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7ca3206950207cc3cb48feec56a8a7898741ab725c368d99d5d7a5a50aab80c6?s=96&d=mm&r=g","caption":"Thales Brand\u00e3o"},"description":"Editor Executivo do Portal CidadeMarketing.com.br &gt; Mestre em Comunica\u00e7\u00e3o e Sociedade pela Universidade Federal de Sergipe. Possui MBA Executivo em Administra\u00e7\u00e3o com \u00eanfase em Marketing pela Funda\u00e7\u00e3o Get\u00falio Vargas - Rio de Janeiro. Consultor, Palestrante e Pesquisador sobre Empreendedorismo, Marketing, Redes Sociais e Neg\u00f3cios Digitais. Professor, Palestrante TedxTalks e Campus Party. Twitter: @ThalesBrandao","sameAs":["http:\/\/www.mandacaru.com.br","https:\/\/www.facebook.com\/thalesbrandao","http:\/\/www.instagram.com.br\/thalesbrandaoferreira","https:\/\/www.linkedin.com\/in\/thales-brand\u00e3o-3948609\/","https:\/\/x.com\/http:\/\/www.twitter.com\/thalesbrandao"],"url":"https:\/\/www.cidademarketing.com.br\/marketing\/author\/thalesbrandao\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/posts\/59628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/comments?post=59628"}],"version-history":[{"count":2,"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/posts\/59628\/revisions"}],"predecessor-version":[{"id":59635,"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/posts\/59628\/revisions\/59635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/media\/59634"}],"wp:attachment":[{"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/media?parent=59628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/categories?post=59628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/tags?post=59628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}