{"id":58912,"date":"2026-01-09T12:20:14","date_gmt":"2026-01-09T15:20:14","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=58912"},"modified":"2026-01-09T12:20:14","modified_gmt":"2026-01-09T15:20:14","slug":"ipca-energia-eletrica-sobe-1231-em-2025","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/01\/09\/ipca-energia-eletrica-sobe-1231-em-2025\/","title":{"rendered":"IPCA: Energia el\u00e9trica sobe 12,31% em 2025"},"content":{"rendered":"<p>O \u00cdndice Nacional de Pre\u00e7os ao Consumidor Amplo (IPCA), considerado a infla\u00e7\u00e3o oficial do pa\u00eds, fechou 2025 com alta de 4,26%, abaixo do resultado de 2024 (4,83%) e dentro do teto da meta de infla\u00e7\u00e3o (4,5%) definida pelo Conselho Monet\u00e1rio Nacional. O dado foi divulgado pelo IBGE.<\/p>\n<p>Em dezembro de 2025, o IPCA registrou varia\u00e7\u00e3o de 0,33%, acima de novembro (0,18%), mas inferior ao resultado de dezembro de 2024 (0,52%). Este foi o menor \u00edndice para um m\u00eas de dezembro desde 2018.<\/p>\n<p><strong>Energia el\u00e9trica lidera impacto inflacion\u00e1rio<br \/>\n<\/strong>Entre os 377 subitens que comp\u00f5em o IPCA, a energia el\u00e9trica residencial foi o item com maior impacto individual na infla\u00e7\u00e3o de 2025, contribuindo com 0,48 ponto percentual e acumulando alta de 12,31% no ano.<\/p>\n<p>Segundo Fernando Gon\u00e7alves, gerente da pesquisa, o resultado reflete reajustes tarif\u00e1rios que variaram de -2,16% a 21,95%, al\u00e9m da maior incid\u00eancia de bandeiras tarif\u00e1rias ao longo de 2025. Em 2024, por exemplo, a bandeira verde \u2014 sem cobran\u00e7a adicional \u2014 vigorou por oito meses.<\/p>\n<p><strong>Habita\u00e7\u00e3o puxa infla\u00e7\u00e3o anual<\/strong><br \/>\nO grupo Habita\u00e7\u00e3o foi o que mais acelerou no ano, passando de 3,06% em 2024 para 6,79% em 2025, respondendo pelo maior impacto no \u00edndice acumulado (1,02 p.p.). Na sequ\u00eancia, os maiores impactos vieram de:<\/p>\n<ul>\n<li>Sa\u00fade e cuidados pessoais (5,59% | 0,75 p.p.)<\/li>\n<li>Despesas pessoais (5,87% | 0,60 p.p.)<\/li>\n<li>Educa\u00e7\u00e3o (6,22% | 0,37 p.p.)<\/li>\n<\/ul>\n<p>Juntos, esses grupos representaram cerca de 64% da infla\u00e7\u00e3o de 2025.<\/p>\n<p><strong>Alimenta\u00e7\u00e3o desacelera fortemente<br \/>\n<\/strong>O grupo Alimenta\u00e7\u00e3o e bebidas, de maior peso no \u00edndice, desacelerou de 7,69% em 2024 para 2,95% em 2025, influenciado principalmente pela alimenta\u00e7\u00e3o no domic\u00edlio, que saiu de alta de 8,23% para apenas 1,43%.<\/p>\n<p>Entre junho e novembro, os pre\u00e7os dos alimentos consumidos em casa acumularam queda de 2,69%, beneficiados por maior oferta, segundo o IBGE.<\/p>\n<p><strong>Quedas e altas que marcaram o ano<br \/>\n<\/strong>Entre os principais destaques de alta em 2025 est\u00e3o:<\/p>\n<ul>\n<li>Cursos regulares: 6,54%<\/li>\n<li>Planos de sa\u00fade: 6,42%<\/li>\n<li>Aluguel residencial: 6,06%<\/li>\n<li>Lanches: 11,35%<\/li>\n<\/ul>\n<p>J\u00e1 entre as quedas, chamaram aten\u00e7\u00e3o:<\/p>\n<ul>\n<li>Arroz: -26,56%<\/li>\n<li>Leite longa-vida: -12,87%<\/li>\n<li>Eletrodom\u00e9sticos e aparelhos telef\u00f4nicos<\/li>\n<\/ul>\n<p>Varia\u00e7\u00e3o acumulada no ano (%) &#8211; IPCA e Servi\u00e7os<br \/>\nComparativo 2024 x 2025<\/p>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"289\" data-end=\"1878\">\n<thead data-start=\"289\" data-end=\"319\">\n<tr data-start=\"289\" data-end=\"319\">\n<th data-start=\"289\" data-end=\"296\" data-col-size=\"md\">Item<\/th>\n<th data-start=\"296\" data-end=\"307\" data-col-size=\"sm\">2024 (%)<\/th>\n<th data-start=\"307\" data-end=\"319\" data-col-size=\"sm\">2025 (%)<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"348\" data-end=\"1878\">\n<tr data-start=\"348\" data-end=\"382\">\n<td data-start=\"348\" data-end=\"359\" data-col-size=\"md\"><a href=\"https:\/\/agenciadenoticias.ibge.gov.br\/media\/com_mediaibge\/arquivos\/1d09667251e8de57b4c2e3fbbbd77d02.pdf\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"350\" data-end=\"358\">IPCA<\/strong><\/a><\/td>\n<td data-start=\"359\" data-end=\"370\" data-col-size=\"sm\"><strong data-start=\"361\" data-end=\"369\">4,83<\/strong><\/td>\n<td data-start=\"370\" data-end=\"382\" data-col-size=\"sm\"><strong data-start=\"372\" data-end=\"380\">4,26<\/strong><\/td>\n<\/tr>\n<tr data-start=\"383\" data-end=\"431\">\n<td data-start=\"383\" data-end=\"408\" data-col-size=\"md\"><strong data-start=\"385\" data-end=\"407\">\u00cdndice de Servi\u00e7os<\/strong><\/td>\n<td data-start=\"408\" data-end=\"419\" data-col-size=\"sm\"><strong data-start=\"410\" data-end=\"418\">4,78<\/strong><\/td>\n<td data-start=\"419\" data-end=\"431\" data-col-size=\"sm\"><strong data-start=\"421\" data-end=\"429\">6,01<\/strong><\/td>\n<\/tr>\n<tr data-start=\"432\" data-end=\"479\">\n<td data-start=\"432\" data-end=\"464\" data-col-size=\"md\">Alimenta\u00e7\u00e3o fora do domic\u00edlio<\/td>\n<td data-start=\"464\" data-end=\"471\" data-col-size=\"sm\">6,29<\/td>\n<td data-start=\"471\" data-end=\"479\" data-col-size=\"sm\">6,97<\/td>\n<\/tr>\n<tr data-start=\"480\" data-end=\"517\">\n<td data-start=\"480\" data-end=\"502\" data-col-size=\"md\">Aluguel residencial<\/td>\n<td data-start=\"502\" data-end=\"509\" data-col-size=\"sm\">3,45<\/td>\n<td data-start=\"509\" data-end=\"517\" data-col-size=\"sm\">6,06<\/td>\n<\/tr>\n<tr data-start=\"518\" data-end=\"546\">\n<td data-start=\"518\" data-end=\"531\" data-col-size=\"md\">Condom\u00ednio<\/td>\n<td data-start=\"531\" data-end=\"538\" data-col-size=\"sm\">6,25<\/td>\n<td data-start=\"538\" data-end=\"546\" data-col-size=\"sm\">5,14<\/td>\n<\/tr>\n<tr data-start=\"547\" data-end=\"572\">\n<td data-start=\"547\" data-end=\"557\" data-col-size=\"md\">Mudan\u00e7a<\/td>\n<td data-start=\"557\" data-end=\"564\" data-col-size=\"sm\">2,40<\/td>\n<td data-start=\"564\" data-end=\"572\" data-col-size=\"sm\">2,56<\/td>\n<\/tr>\n<tr data-start=\"573\" data-end=\"602\">\n<td data-start=\"573\" data-end=\"587\" data-col-size=\"md\">M\u00e3o de obra<\/td>\n<td data-start=\"587\" data-end=\"594\" data-col-size=\"sm\">7,07<\/td>\n<td data-start=\"594\" data-end=\"602\" data-col-size=\"sm\">7,41<\/td>\n<\/tr>\n<tr data-start=\"603\" data-end=\"643\">\n<td data-start=\"603\" data-end=\"628\" data-col-size=\"md\">Consertos e manuten\u00e7\u00e3o<\/td>\n<td data-start=\"628\" data-end=\"635\" data-col-size=\"sm\">4,29<\/td>\n<td data-start=\"635\" data-end=\"643\" data-col-size=\"sm\">6,84<\/td>\n<\/tr>\n<tr data-start=\"644\" data-end=\"678\">\n<td data-start=\"644\" data-end=\"661\" data-col-size=\"md\">Passagem a\u00e9rea<\/td>\n<td data-start=\"661\" data-end=\"670\" data-col-size=\"sm\">-22,20<\/td>\n<td data-start=\"670\" data-end=\"678\" data-col-size=\"sm\">7,85<\/td>\n<\/tr>\n<tr data-start=\"679\" data-end=\"715\">\n<td data-start=\"679\" data-end=\"700\" data-col-size=\"md\">Transporte escolar<\/td>\n<td data-start=\"700\" data-end=\"707\" data-col-size=\"sm\">6,82<\/td>\n<td data-start=\"707\" data-end=\"715\" data-col-size=\"sm\">4,23<\/td>\n<\/tr>\n<tr data-start=\"716\" data-end=\"760\">\n<td data-start=\"716\" data-end=\"744\" data-col-size=\"md\">Transporte por aplicativo<\/td>\n<td data-start=\"744\" data-end=\"751\" data-col-size=\"sm\">9,97<\/td>\n<td data-start=\"751\" data-end=\"760\" data-col-size=\"sm\">56,08<\/td>\n<\/tr>\n<tr data-start=\"761\" data-end=\"808\">\n<td data-start=\"761\" data-end=\"792\" data-col-size=\"md\">Seguro volunt\u00e1rio de ve\u00edculo<\/td>\n<td data-start=\"792\" data-end=\"799\" data-col-size=\"sm\">6,30<\/td>\n<td data-start=\"799\" data-end=\"808\" data-col-size=\"sm\">-5,67<\/td>\n<\/tr>\n<tr data-start=\"809\" data-end=\"848\">\n<td data-start=\"809\" data-end=\"833\" data-col-size=\"md\">Conserto de autom\u00f3vel<\/td>\n<td data-start=\"833\" data-end=\"840\" data-col-size=\"sm\">5,88<\/td>\n<td data-start=\"840\" data-end=\"848\" data-col-size=\"sm\">6,94<\/td>\n<\/tr>\n<tr data-start=\"849\" data-end=\"881\">\n<td data-start=\"849\" data-end=\"866\" data-col-size=\"md\">Estacionamento<\/td>\n<td data-start=\"866\" data-end=\"873\" data-col-size=\"sm\">6,82<\/td>\n<td data-start=\"873\" data-end=\"881\" data-col-size=\"sm\">6,42<\/td>\n<\/tr>\n<tr data-start=\"882\" data-end=\"918\">\n<td data-start=\"882\" data-end=\"903\" data-col-size=\"md\">Pintura de ve\u00edculo<\/td>\n<td data-start=\"903\" data-end=\"910\" data-col-size=\"sm\">7,08<\/td>\n<td data-start=\"910\" data-end=\"918\" data-col-size=\"sm\">7,71<\/td>\n<\/tr>\n<tr data-start=\"919\" data-end=\"956\">\n<td data-start=\"919\" data-end=\"940\" data-col-size=\"md\">Aluguel de ve\u00edculo<\/td>\n<td data-start=\"940\" data-end=\"948\" data-col-size=\"sm\">16,59<\/td>\n<td data-start=\"948\" data-end=\"956\" data-col-size=\"sm\">4,28<\/td>\n<\/tr>\n<tr data-start=\"957\" data-end=\"1003\">\n<td data-start=\"957\" data-end=\"988\" data-col-size=\"md\">Servi\u00e7os m\u00e9dicos e dent\u00e1rios<\/td>\n<td data-start=\"988\" data-end=\"995\" data-col-size=\"sm\">7,58<\/td>\n<td data-start=\"995\" data-end=\"1003\" data-col-size=\"sm\">7,68<\/td>\n<\/tr>\n<tr data-start=\"1004\" data-end=\"1059\">\n<td data-start=\"1004\" data-end=\"1044\" data-col-size=\"md\">Servi\u00e7os laboratoriais e hospitalares<\/td>\n<td data-start=\"1044\" data-end=\"1051\" data-col-size=\"sm\">5,98<\/td>\n<td data-start=\"1051\" data-end=\"1059\" data-col-size=\"sm\">5,51<\/td>\n<\/tr>\n<tr data-start=\"1060\" data-end=\"1088\">\n<td data-start=\"1060\" data-end=\"1073\" data-col-size=\"md\">Costureira<\/td>\n<td data-col-size=\"sm\" data-start=\"1073\" data-end=\"1080\">5,10<\/td>\n<td data-col-size=\"sm\" data-start=\"1080\" data-end=\"1088\">5,02<\/td>\n<\/tr>\n<tr data-start=\"1089\" data-end=\"1116\">\n<td data-start=\"1089\" data-end=\"1100\" data-col-size=\"md\">Manicure<\/td>\n<td data-start=\"1100\" data-end=\"1108\" data-col-size=\"sm\">10,10<\/td>\n<td data-start=\"1108\" data-end=\"1116\" data-col-size=\"sm\">9,93<\/td>\n<\/tr>\n<tr data-start=\"1117\" data-end=\"1154\">\n<td data-start=\"1117\" data-end=\"1139\" data-col-size=\"md\">Empregado dom\u00e9stico<\/td>\n<td data-start=\"1139\" data-end=\"1146\" data-col-size=\"sm\">3,36<\/td>\n<td data-start=\"1146\" data-end=\"1154\" data-col-size=\"sm\">5,36<\/td>\n<\/tr>\n<tr data-start=\"1155\" data-end=\"1196\">\n<td data-start=\"1155\" data-end=\"1181\" data-col-size=\"md\">Cabeleireiro e barbeiro<\/td>\n<td data-start=\"1181\" data-end=\"1188\" data-col-size=\"sm\">6,09<\/td>\n<td data-start=\"1188\" data-end=\"1196\" data-col-size=\"sm\">8,05<\/td>\n<\/tr>\n<tr data-start=\"1197\" data-end=\"1224\">\n<td data-start=\"1197\" data-end=\"1209\" data-col-size=\"md\">Depila\u00e7\u00e3o<\/td>\n<td data-start=\"1209\" data-end=\"1216\" data-col-size=\"sm\">7,37<\/td>\n<td data-start=\"1216\" data-end=\"1224\" data-col-size=\"sm\">7,85<\/td>\n<\/tr>\n<tr data-start=\"1225\" data-end=\"1255\">\n<td data-start=\"1225\" data-end=\"1239\" data-col-size=\"md\">Despachante<\/td>\n<td data-start=\"1239\" data-end=\"1246\" data-col-size=\"sm\">3,53<\/td>\n<td data-start=\"1246\" data-end=\"1255\" data-col-size=\"sm\">-0,33<\/td>\n<\/tr>\n<tr data-start=\"1256\" data-end=\"1290\">\n<td data-start=\"1256\" data-end=\"1275\" data-col-size=\"md\">Servi\u00e7o banc\u00e1rio<\/td>\n<td data-start=\"1275\" data-end=\"1282\" data-col-size=\"sm\">8,03<\/td>\n<td data-start=\"1282\" data-end=\"1290\" data-col-size=\"sm\">3,22<\/td>\n<\/tr>\n<tr data-start=\"1291\" data-end=\"1320\">\n<td data-start=\"1291\" data-end=\"1305\" data-col-size=\"md\">Sobrancelha<\/td>\n<td data-start=\"1305\" data-end=\"1312\" data-col-size=\"sm\">6,88<\/td>\n<td data-start=\"1312\" data-end=\"1320\" data-col-size=\"sm\">6,80<\/td>\n<\/tr>\n<tr data-start=\"1321\" data-end=\"1345\">\n<td data-start=\"1321\" data-end=\"1329\" data-col-size=\"md\">Clube<\/td>\n<td data-start=\"1329\" data-end=\"1336\" data-col-size=\"sm\">2,66<\/td>\n<td data-start=\"1336\" data-end=\"1345\" data-col-size=\"sm\">10,07<\/td>\n<\/tr>\n<tr data-start=\"1346\" data-end=\"1395\">\n<td data-start=\"1346\" data-end=\"1380\" data-col-size=\"md\">Tratamento de animais (cl\u00ednica)<\/td>\n<td data-start=\"1380\" data-end=\"1387\" data-col-size=\"sm\">2,61<\/td>\n<td data-start=\"1387\" data-end=\"1395\" data-col-size=\"sm\">4,56<\/td>\n<\/tr>\n<tr data-start=\"1396\" data-end=\"1426\">\n<td data-start=\"1396\" data-end=\"1411\" data-col-size=\"md\">Casa noturna<\/td>\n<td data-start=\"1411\" data-end=\"1418\" data-col-size=\"sm\">4,45<\/td>\n<td data-start=\"1418\" data-end=\"1426\" data-col-size=\"sm\">9,61<\/td>\n<\/tr>\n<tr data-start=\"1427\" data-end=\"1455\">\n<td data-start=\"1427\" data-end=\"1440\" data-col-size=\"md\">Hospedagem<\/td>\n<td data-start=\"1440\" data-end=\"1447\" data-col-size=\"sm\">8,38<\/td>\n<td data-start=\"1447\" data-end=\"1455\" data-col-size=\"sm\">9,61<\/td>\n<\/tr>\n<tr data-start=\"1456\" data-end=\"1491\">\n<td data-start=\"1456\" data-end=\"1475\" data-col-size=\"md\">Pacote tur\u00edstico<\/td>\n<td data-start=\"1475\" data-end=\"1483\" data-col-size=\"sm\">-3,84<\/td>\n<td data-start=\"1483\" data-end=\"1491\" data-col-size=\"sm\">7,09<\/td>\n<\/tr>\n<tr data-start=\"1492\" data-end=\"1541\">\n<td data-start=\"1492\" data-end=\"1526\" data-col-size=\"md\">Servi\u00e7o de higiene para animais<\/td>\n<td data-start=\"1526\" data-end=\"1533\" data-col-size=\"sm\">4,58<\/td>\n<td data-start=\"1533\" data-end=\"1541\" data-col-size=\"sm\">7,68<\/td>\n<\/tr>\n<tr data-start=\"1542\" data-end=\"1586\">\n<td data-start=\"1542\" data-end=\"1571\" data-col-size=\"md\">Cinema, teatro e concertos<\/td>\n<td data-start=\"1571\" data-end=\"1578\" data-col-size=\"sm\">3,22<\/td>\n<td data-start=\"1578\" data-end=\"1586\" data-col-size=\"sm\">7,02<\/td>\n<\/tr>\n<tr data-start=\"1587\" data-end=\"1621\">\n<td data-start=\"1587\" data-end=\"1606\" data-col-size=\"md\">Cursos regulares<\/td>\n<td data-start=\"1606\" data-end=\"1613\" data-col-size=\"sm\">6,94<\/td>\n<td data-start=\"1613\" data-end=\"1621\" data-col-size=\"sm\">6,54<\/td>\n<\/tr>\n<tr data-start=\"1622\" data-end=\"1655\">\n<td data-start=\"1622\" data-end=\"1640\" data-col-size=\"md\">Cursos diversos<\/td>\n<td data-start=\"1640\" data-end=\"1647\" data-col-size=\"sm\">5,54<\/td>\n<td data-start=\"1647\" data-end=\"1655\" data-col-size=\"sm\">5,67<\/td>\n<\/tr>\n<tr data-start=\"1656\" data-end=\"1698\">\n<td data-start=\"1656\" data-end=\"1683\" data-col-size=\"md\">Plano de telefonia m\u00f3vel<\/td>\n<td data-start=\"1683\" data-end=\"1690\" data-col-size=\"sm\">3,94<\/td>\n<td data-start=\"1690\" data-end=\"1698\" data-col-size=\"sm\">2,82<\/td>\n<\/tr>\n<tr data-start=\"1699\" data-end=\"1734\">\n<td data-start=\"1699\" data-end=\"1719\" data-col-size=\"md\">TV por assinatura<\/td>\n<td data-start=\"1719\" data-end=\"1726\" data-col-size=\"sm\">4,69<\/td>\n<td data-start=\"1726\" data-end=\"1734\" data-col-size=\"sm\">4,28<\/td>\n<\/tr>\n<tr data-start=\"1735\" data-end=\"1770\">\n<td data-start=\"1735\" data-end=\"1755\" data-col-size=\"md\">Acesso \u00e0 internet<\/td>\n<td data-start=\"1755\" data-end=\"1762\" data-col-size=\"sm\">0,00<\/td>\n<td data-start=\"1762\" data-end=\"1770\" data-col-size=\"sm\">0,00<\/td>\n<\/tr>\n<tr data-start=\"1771\" data-end=\"1811\">\n<td data-start=\"1771\" data-end=\"1795\" data-col-size=\"md\">Servi\u00e7os de streaming<\/td>\n<td data-start=\"1795\" data-end=\"1803\" data-col-size=\"sm\">10,88<\/td>\n<td data-start=\"1803\" data-end=\"1811\" data-col-size=\"sm\">6,37<\/td>\n<\/tr>\n<tr data-start=\"1812\" data-end=\"1878\">\n<td data-start=\"1812\" data-end=\"1863\" data-col-size=\"md\">Combo de telefonia, internet e TV por assinatura<\/td>\n<td data-start=\"1863\" data-end=\"1870\" data-col-size=\"sm\">5,13<\/td>\n<td data-start=\"1870\" data-end=\"1878\" data-col-size=\"sm\">1,30<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p><strong>Vit\u00f3ria registra maior infla\u00e7\u00e3o regional<br \/>\n<\/strong>Entre as localidades pesquisadas, Vit\u00f3ria (ES) teve a maior infla\u00e7\u00e3o acumulada em 12 meses (4,99%), puxada principalmente pela alta da energia el\u00e9trica (17,48%) e dos planos de sa\u00fade. O menor resultado foi registrado em Campo Grande (3,14%), com destaque para quedas nos pre\u00e7os do arroz, frutas e carnes.<\/p>\n<p><strong>O que \u00e9 o IPCA e como a pesquisa \u00e9 realizada<br \/>\n<\/strong>O IPCA mede a varia\u00e7\u00e3o de pre\u00e7os de uma cesta de produtos e servi\u00e7os consumidos por fam\u00edlias com renda entre 1 e 40 sal\u00e1rios m\u00ednimos. A pesquisa \u00e9 realizada pelo IBGE, com coleta cont\u00ednua de pre\u00e7os em 16 regi\u00f5es metropolitanas, al\u00e9m do Distrito Federal e alguns munic\u00edpios estrat\u00e9gicos.<\/p>\n<p>Os pre\u00e7os s\u00e3o coletados em estabelecimentos comerciais, prestadores de servi\u00e7os, concession\u00e1rias e domic\u00edlios, refletindo o custo de vida real da popula\u00e7\u00e3o. O IPCA \u00e9 o \u00edndice utilizado pelo Banco Central para definir e monitorar a pol\u00edtica monet\u00e1ria do pa\u00eds.<\/p>\n<p>A an\u00e1lise mensal \u00e9 realizada nos principais centros urbanos do Brasil. Para isso, o IBGE coleta pre\u00e7os nas regi\u00f5es metropolitanas de Bel\u00e9m (PA), Fortaleza (CE), Recife (PE), Salvador (BA), Belo Horizonte (MG), Vit\u00f3ria (ES), Rio de Janeiro (RJ), S\u00e3o Paulo (SP), Curitiba (PR) e Porto Alegre (RS), al\u00e9m do Distrito Federal. A pesquisa tamb\u00e9m conta com levantamentos realizados nos munic\u00edpios de Goi\u00e2nia (GO), Campo Grande (MS), Rio Branco (AC), S\u00e3o Lu\u00eds (MA) e Aracaju (SE).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O \u00cdndice Nacional de Pre\u00e7os ao Consumidor Amplo (IPCA), considerado a infla\u00e7\u00e3o oficial do pa\u00eds, fechou 2025 com alta de 4,26%, abaixo do resultado de 2024 (4,83%) e dentro do teto da meta de infla\u00e7\u00e3o (4,5%) definida pelo Conselho Monet\u00e1rio Nacional. O dado foi divulgado pelo IBGE. Em dezembro de 2025, o IPCA registrou varia\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":58913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6,1],"tags":[11455,11452,11456,190,11451,11453,11457,11450,11454,11449,28,11458],"class_list":["post-58912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-pesquisademercado","tag-bandeira-tarifaria","tag-conta-de-luz-2025","tag-custo-de-vida-brasil","tag-energia","tag-energia-eletrica-inflacao","tag-ibge-ipca","tag-indice-de-precos","tag-inflacao-brasil","tag-inflacao-oficial","tag-ipca-2025","tag-marketing","tag-transporte-por-aplicativo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IPCA: Energia el\u00e9trica sobe 12,31% em 2025 - CidadeMarketing<\/title>\n<meta name=\"description\" content=\"IPCA fecha 2025 em 4,26%. Energia el\u00e9trica sobe 12,31% e tem maior impacto na infla\u00e7\u00e3o, segundo dados do IBGE.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/01\/09\/ipca-energia-eletrica-sobe-1231-em-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IPCA: Energia el\u00e9trica sobe 12,31% em 2025 - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"IPCA fecha 2025 em 4,26%. Energia el\u00e9trica sobe 12,31% e tem maior impacto na infla\u00e7\u00e3o, segundo dados do IBGE.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/01\/09\/ipca-energia-eletrica-sobe-1231-em-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"CidadeMarketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/portalcidademarketing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/thalesbrandao\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-09T15:20:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/01\/energia_ipca_inflacao.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Thales Brand\u00e3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/www.twitter.com\/thalesbrandao\" \/>\n<meta name=\"twitter:site\" content=\"@CidadeMarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thales Brand\u00e3o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/01\\\/09\\\/ipca-energia-eletrica-sobe-1231-em-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/01\\\/09\\\/ipca-energia-eletrica-sobe-1231-em-2025\\\/\"},\"author\":{\"name\":\"Thales Brand\u00e3o\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#\\\/schema\\\/person\\\/02daff9f18bd9378c9e01eb6b2db155f\"},\"headline\":\"IPCA: Energia el\u00e9trica sobe 12,31% em 2025\",\"datePublished\":\"2026-01-09T15:20:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/01\\\/09\\\/ipca-energia-eletrica-sobe-1231-em-2025\\\/\"},\"wordCount\":733,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/01\\\/09\\\/ipca-energia-eletrica-sobe-1231-em-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/energia_ipca_inflacao.webp\",\"keywords\":[\"bandeira tarif\u00e1ria\",\"conta de luz 2025\",\"custo de vida Brasil\",\"energia\",\"energia el\u00e9trica infla\u00e7\u00e3o\",\"IBGE IPCA\",\"\u00edndice de pre\u00e7os\",\"infla\u00e7\u00e3o Brasil\",\"infla\u00e7\u00e3o oficial\",\"IPCA 2025\",\"marketing\",\"transporte por aplicativo\"],\"articleSection\":[\"Not\u00edcias\",\"Pesquisa de Mercado\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/01\\\/09\\\/ipca-energia-eletrica-sobe-1231-em-2025\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/01\\\/09\\\/ipca-energia-eletrica-sobe-1231-em-2025\\\/\",\"url\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/01\\\/09\\\/ipca-energia-eletrica-sobe-1231-em-2025\\\/\",\"name\":\"IPCA: Energia el\u00e9trica sobe 12,31% em 2025 - CidadeMarketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/01\\\/09\\\/ipca-energia-eletrica-sobe-1231-em-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/01\\\/09\\\/ipca-energia-eletrica-sobe-1231-em-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/energia_ipca_inflacao.webp\",\"datePublished\":\"2026-01-09T15:20:14+00:00\",\"description\":\"IPCA fecha 2025 em 4,26%. Energia el\u00e9trica sobe 12,31% e tem maior impacto na infla\u00e7\u00e3o, segundo dados do IBGE.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/01\\\/09\\\/ipca-energia-eletrica-sobe-1231-em-2025\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/01\\\/09\\\/ipca-energia-eletrica-sobe-1231-em-2025\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/01\\\/09\\\/ipca-energia-eletrica-sobe-1231-em-2025\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/energia_ipca_inflacao.webp\",\"contentUrl\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/energia_ipca_inflacao.webp\",\"width\":1536,\"height\":1024,\"caption\":\"Imagem criada por IA.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2026\\\/01\\\/09\\\/ipca-energia-eletrica-sobe-1231-em-2025\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IPCA: Energia el\u00e9trica sobe 12,31% em 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#website\",\"url\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/\",\"name\":\"CidadeMarketing\",\"description\":\"Somos um ve\u00edculo de comunica\u00e7\u00e3o de destaque no Brasil, reconhecido por conte\u00fados nos segmentos de marketing, empreendedorismo e inova\u00e7\u00e3o.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#organization\"},\"alternateName\":\"CidadeMarketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#organization\",\"name\":\"CidadeMarketing\",\"alternateName\":\"CidadeMarketing\",\"url\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/cidademarketing_marca_mobile.png\",\"contentUrl\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/cidademarketing_marca_mobile.png\",\"width\":230,\"height\":92,\"caption\":\"CidadeMarketing\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/portalcidademarketing\",\"https:\\\/\\\/x.com\\\/CidadeMarketing\",\"https:\\\/\\\/www.instagram.com\\\/cidademarketing\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#\\\/schema\\\/person\\\/02daff9f18bd9378c9e01eb6b2db155f\",\"name\":\"Thales Brand\u00e3o\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7ca3206950207cc3cb48feec56a8a7898741ab725c368d99d5d7a5a50aab80c6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7ca3206950207cc3cb48feec56a8a7898741ab725c368d99d5d7a5a50aab80c6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7ca3206950207cc3cb48feec56a8a7898741ab725c368d99d5d7a5a50aab80c6?s=96&d=mm&r=g\",\"caption\":\"Thales Brand\u00e3o\"},\"description\":\"Editor Executivo do Portal CidadeMarketing.com.br &gt; Mestre em Comunica\u00e7\u00e3o e Sociedade pela Universidade Federal de Sergipe. Possui MBA Executivo em Administra\u00e7\u00e3o com \u00eanfase em Marketing pela Funda\u00e7\u00e3o Get\u00falio Vargas - Rio de Janeiro. Consultor, Palestrante e Pesquisador sobre Empreendedorismo, Marketing, Redes Sociais e Neg\u00f3cios Digitais. Professor, Palestrante TedxTalks e Campus Party. Twitter: @ThalesBrandao\",\"sameAs\":[\"http:\\\/\\\/www.mandacaru.com.br\",\"https:\\\/\\\/www.facebook.com\\\/thalesbrandao\",\"http:\\\/\\\/www.instagram.com.br\\\/thalesbrandaoferreira\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/thales-brand\u00e3o-3948609\\\/\",\"https:\\\/\\\/x.com\\\/http:\\\/\\\/www.twitter.com\\\/thalesbrandao\"],\"url\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/author\\\/thalesbrandao\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IPCA: Energia el\u00e9trica sobe 12,31% em 2025 - CidadeMarketing","description":"IPCA fecha 2025 em 4,26%. Energia el\u00e9trica sobe 12,31% e tem maior impacto na infla\u00e7\u00e3o, segundo dados do IBGE.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/01\/09\/ipca-energia-eletrica-sobe-1231-em-2025\/","og_locale":"pt_BR","og_type":"article","og_title":"IPCA: Energia el\u00e9trica sobe 12,31% em 2025 - CidadeMarketing","og_description":"IPCA fecha 2025 em 4,26%. Energia el\u00e9trica sobe 12,31% e tem maior impacto na infla\u00e7\u00e3o, segundo dados do IBGE.","og_url":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/01\/09\/ipca-energia-eletrica-sobe-1231-em-2025\/","og_site_name":"CidadeMarketing","article_publisher":"https:\/\/www.facebook.com\/portalcidademarketing","article_author":"https:\/\/www.facebook.com\/thalesbrandao","article_published_time":"2026-01-09T15:20:14+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/01\/energia_ipca_inflacao.webp","type":"image\/webp"}],"author":"Thales Brand\u00e3o","twitter_card":"summary_large_image","twitter_creator":"@http:\/\/www.twitter.com\/thalesbrandao","twitter_site":"@CidadeMarketing","twitter_misc":{"Escrito por":"Thales Brand\u00e3o","Est. tempo de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/01\/09\/ipca-energia-eletrica-sobe-1231-em-2025\/#article","isPartOf":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/01\/09\/ipca-energia-eletrica-sobe-1231-em-2025\/"},"author":{"name":"Thales Brand\u00e3o","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#\/schema\/person\/02daff9f18bd9378c9e01eb6b2db155f"},"headline":"IPCA: Energia el\u00e9trica sobe 12,31% em 2025","datePublished":"2026-01-09T15:20:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/01\/09\/ipca-energia-eletrica-sobe-1231-em-2025\/"},"wordCount":733,"commentCount":0,"publisher":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#organization"},"image":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/01\/09\/ipca-energia-eletrica-sobe-1231-em-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/01\/energia_ipca_inflacao.webp","keywords":["bandeira tarif\u00e1ria","conta de luz 2025","custo de vida Brasil","energia","energia el\u00e9trica infla\u00e7\u00e3o","IBGE IPCA","\u00edndice de pre\u00e7os","infla\u00e7\u00e3o Brasil","infla\u00e7\u00e3o oficial","IPCA 2025","marketing","transporte por aplicativo"],"articleSection":["Not\u00edcias","Pesquisa de Mercado"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.cidademarketing.com.br\/marketing\/2026\/01\/09\/ipca-energia-eletrica-sobe-1231-em-2025\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/01\/09\/ipca-energia-eletrica-sobe-1231-em-2025\/","url":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/01\/09\/ipca-energia-eletrica-sobe-1231-em-2025\/","name":"IPCA: Energia el\u00e9trica sobe 12,31% em 2025 - CidadeMarketing","isPartOf":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/01\/09\/ipca-energia-eletrica-sobe-1231-em-2025\/#primaryimage"},"image":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/01\/09\/ipca-energia-eletrica-sobe-1231-em-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/01\/energia_ipca_inflacao.webp","datePublished":"2026-01-09T15:20:14+00:00","description":"IPCA fecha 2025 em 4,26%. Energia el\u00e9trica sobe 12,31% e tem maior impacto na infla\u00e7\u00e3o, segundo dados do IBGE.","breadcrumb":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/01\/09\/ipca-energia-eletrica-sobe-1231-em-2025\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cidademarketing.com.br\/marketing\/2026\/01\/09\/ipca-energia-eletrica-sobe-1231-em-2025\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/01\/09\/ipca-energia-eletrica-sobe-1231-em-2025\/#primaryimage","url":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/01\/energia_ipca_inflacao.webp","contentUrl":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2026\/01\/energia_ipca_inflacao.webp","width":1536,"height":1024,"caption":"Imagem criada por IA."},{"@type":"BreadcrumbList","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2026\/01\/09\/ipca-energia-eletrica-sobe-1231-em-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.cidademarketing.com.br\/marketing\/"},{"@type":"ListItem","position":2,"name":"IPCA: Energia el\u00e9trica sobe 12,31% em 2025"}]},{"@type":"WebSite","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#website","url":"https:\/\/www.cidademarketing.com.br\/marketing\/","name":"CidadeMarketing","description":"Somos um ve\u00edculo de comunica\u00e7\u00e3o de destaque no Brasil, reconhecido por conte\u00fados nos segmentos de marketing, empreendedorismo e inova\u00e7\u00e3o.","publisher":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#organization"},"alternateName":"CidadeMarketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cidademarketing.com.br\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#organization","name":"CidadeMarketing","alternateName":"CidadeMarketing","url":"https:\/\/www.cidademarketing.com.br\/marketing\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#\/schema\/logo\/image\/","url":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/01\/cidademarketing_marca_mobile.png","contentUrl":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/01\/cidademarketing_marca_mobile.png","width":230,"height":92,"caption":"CidadeMarketing"},"image":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/portalcidademarketing","https:\/\/x.com\/CidadeMarketing","https:\/\/www.instagram.com\/cidademarketing\/"]},{"@type":"Person","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#\/schema\/person\/02daff9f18bd9378c9e01eb6b2db155f","name":"Thales Brand\u00e3o","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/7ca3206950207cc3cb48feec56a8a7898741ab725c368d99d5d7a5a50aab80c6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7ca3206950207cc3cb48feec56a8a7898741ab725c368d99d5d7a5a50aab80c6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7ca3206950207cc3cb48feec56a8a7898741ab725c368d99d5d7a5a50aab80c6?s=96&d=mm&r=g","caption":"Thales Brand\u00e3o"},"description":"Editor Executivo do Portal CidadeMarketing.com.br &gt; Mestre em Comunica\u00e7\u00e3o e Sociedade pela Universidade Federal de Sergipe. Possui MBA Executivo em Administra\u00e7\u00e3o com \u00eanfase em Marketing pela Funda\u00e7\u00e3o Get\u00falio Vargas - Rio de Janeiro. Consultor, Palestrante e Pesquisador sobre Empreendedorismo, Marketing, Redes Sociais e Neg\u00f3cios Digitais. Professor, Palestrante TedxTalks e Campus Party. Twitter: @ThalesBrandao","sameAs":["http:\/\/www.mandacaru.com.br","https:\/\/www.facebook.com\/thalesbrandao","http:\/\/www.instagram.com.br\/thalesbrandaoferreira","https:\/\/www.linkedin.com\/in\/thales-brand\u00e3o-3948609\/","https:\/\/x.com\/http:\/\/www.twitter.com\/thalesbrandao"],"url":"https:\/\/www.cidademarketing.com.br\/marketing\/author\/thalesbrandao\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/posts\/58912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/comments?post=58912"}],"version-history":[{"count":1,"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/posts\/58912\/revisions"}],"predecessor-version":[{"id":58914,"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/posts\/58912\/revisions\/58914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/media\/58913"}],"wp:attachment":[{"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/media?parent=58912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/categories?post=58912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/tags?post=58912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}