{"id":58260,"date":"2025-11-01T19:10:36","date_gmt":"2025-11-01T22:10:36","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=58260"},"modified":"2025-11-01T19:10:36","modified_gmt":"2025-11-01T22:10:36","slug":"mcdonalds-homenageou-william-bonner-com-acao-especial","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2025\/11\/01\/mcdonalds-homenageou-william-bonner-com-acao-especial\/","title":{"rendered":"McDonald\u2019s homenageou William Bonner com a\u00e7\u00e3o especial"},"content":{"rendered":"<p>O McDonald\u2019s realizou uma campanha especial em homenagem \u00e0 sa\u00edda de William Bonner da bancada do Jornal Nacional. A a\u00e7\u00e3o transformou o tradicional \u201cBoa noite\u201d do apresentador em um cupom promocional que concedia McFritas gr\u00e1tis aos usu\u00e1rios do aplicativo da rede.<\/p>\n<p>A homenagem, lan\u00e7ada no mesmo dia em que Bonner se despediu oficialmente do telejornal, uniu emo\u00e7\u00e3o e bom humor \u2014 duas marcas registradas das campanhas do McDonald\u2019s no Brasil.<\/p>\n<p>Durante o per\u00edodo da a\u00e7\u00e3o, os clientes que acessaram o aplicativo do McDonald\u2019s puderam usar o c\u00f3digo \u201cBOANOITE\u201d para resgatar uma McFritas m\u00e9dia gratuita.<br \/>\nA ideia foi associar o bord\u00e3o ic\u00f4nico de William Bonner, dito ao final de cada edi\u00e7\u00e3o do Jornal Nacional, com o momento de encerramento do dia \u2014 criando um paralelo simb\u00f3lico entre o \u201cboa noite\u201d da TV e o \u201cboa noite\u201d saboreando McFritas.<\/p>\n<p>A a\u00e7\u00e3o foi amplamente comentada nas redes sociais, gerando milhares de men\u00e7\u00f5es ao nome William Bonner e ao McDonald\u2019s.\u00a0 A homenagem destacou o bom timing de comunica\u00e7\u00e3o da marca, que soube aproveitar um momento culturalmente relevante para criar empatia e engajamento espont\u00e2neo.<\/p>\n<p>A\u00e7\u00e3o foi v\u00e1lida at\u00e9 23h59 do dia31\/10\/2025, somente no canal Pe\u00e7a e Retire ou McDelivery.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O McDonald\u2019s realizou uma campanha especial em homenagem \u00e0 sa\u00edda de William Bonner da bancada do Jornal Nacional. A a\u00e7\u00e3o transformou o tradicional \u201cBoa noite\u201d do apresentador em um cupom promocional que concedia McFritas gr\u00e1tis aos usu\u00e1rios do aplicativo da rede. A homenagem, lan\u00e7ada no mesmo dia em que Bonner se despediu oficialmente do telejornal, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":58261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[10088,65,10087,5592,28,43,10086,1017,9765],"class_list":["post-58260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-app-mcdonalds","tag-campanha","tag-campanha-mcdonalds-app","tag-jornal-nacional","tag-marketing","tag-mcdonalds","tag-mcfritas-gratis","tag-tv-globo","tag-william-bonner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald\u2019s homenageou William Bonner com a\u00e7\u00e3o especial - CidadeMarketing<\/title>\n<meta name=\"description\" content=\"O McDonald\u2019s homenageou 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