{"id":57359,"date":"2025-08-21T22:53:44","date_gmt":"2025-08-22T01:53:44","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=57359"},"modified":"2025-08-21T22:53:44","modified_gmt":"2025-08-22T01:53:44","slug":"chocobakery-nestle-aposta-em-categoria-que-une-chocolate-e-biscoito","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2025\/08\/21\/chocobakery-nestle-aposta-em-categoria-que-une-chocolate-e-biscoito\/","title":{"rendered":"Chocobakery: Nestl\u00e9 aposta em categoria que une chocolate e biscoito"},"content":{"rendered":"<p>A Nestl\u00e9 est\u00e1 consolidando Chocobakery como uma de suas grandes apostas no mercado de alimentos, trazendo uma categoria que combina o melhor de dois mundos: chocolate e biscoito. Essa iniciativa nasceu no Brasil com o lan\u00e7amento de produtos como <a href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2024\/10\/09\/garoto-lanca-choco-trio-prestigio-em-parceria-com-a-nestle\/\" target=\"_blank\" rel=\"noopener\">Choco Trio<\/a>, Choco Cookies e, posteriormente, Choco Biscuit, unindo a for\u00e7a de duas de suas principais marcas: Nestl\u00e9 e Garoto.<\/p>\n<p>Com estrat\u00e9gia de execu\u00e7\u00e3o eficiente nos pontos de venda, <a href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2025\/01\/14\/nestle-marca-presenca-no-bbb25-com-ativacoes-ineditas-nas-categorias-de-chocolates-e-biscoitos\/\" target=\"_blank\" rel=\"noopener\">campanhas<\/a> de peso e grande aceita\u00e7\u00e3o entre os consumidores, a linha Chocobakery j\u00e1 alcan\u00e7a mais de 100 mil pontos de venda e est\u00e1 presente em 11 milh\u00f5es de lares brasileiros. Esses n\u00fameros refor\u00e7am o potencial de crescimento da categoria, que se posiciona como um dos pilares de inova\u00e7\u00e3o da companhia.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #tdi_1  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/garoto_choco_biscuit-80x60.webp) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/nestle_chocobakery_03-80x60.webp) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item3 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/chococookies_chocobakery_03-80x60.webp) 0 0 no-repeat;\r\n                 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categoria que une chocolate e biscoito\"  data-caption=\"Divulga\u00e7\u00e3o\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/garoto_choco_biscuit-566x420.webp\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/garoto_choco_biscuit-566x420.webp 566w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/garoto_choco_biscuit-300x223.webp 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/garoto_choco_biscuit-768x570.webp 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/garoto_choco_biscuit-80x60.webp 80w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/garoto_choco_biscuit-100x75.webp 100w, 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            <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item2\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/nestle_chocobakery_03.webp\" title=\"Chocobakery: Nestl\u00e9 aposta em categoria que une chocolate e biscoito\"  data-caption=\"Divulga\u00e7\u00e3o\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/nestle_chocobakery_03-630x420.webp\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/nestle_chocobakery_03-630x420.webp 630w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/nestle_chocobakery_03-300x200.webp 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/nestle_chocobakery_03-768x512.webp 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/nestle_chocobakery_03-640x427.webp 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/nestle_chocobakery_03-681x454.webp 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/nestle_chocobakery_03.webp 1000w\" sizes=\"(max-width: 630px) 100vw, 630px\" alt=\"A estrat&eacute;gia reflete a aposta da companhia em inova&ccedil;&atilde;o, proximidade com o consumidor e fortalecimento de marcas que unem tradi&ccedil;&atilde;o e modernidade.\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Divulga\u00e7\u00e3o<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item3\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/chococookies_chocobakery_03.webp\" title=\"Chocobakery: Nestl\u00e9 aposta em categoria que une chocolate e biscoito\"  data-caption=\"Divulga\u00e7\u00e3o\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/chococookies_chocobakery_03-607x420.webp\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/chococookies_chocobakery_03-607x420.webp 607w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/chococookies_chocobakery_03-300x208.webp 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/chococookies_chocobakery_03-768x531.webp 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/chococookies_chocobakery_03-640x443.webp 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/chococookies_chocobakery_03-681x471.webp 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/chococookies_chocobakery_03.webp 1000w\" sizes=\"(max-width: 607px) 100vw, 607px\" alt=\"A estrat&eacute;gia reflete a aposta da companhia em inova&ccedil;&atilde;o, proximidade com o consumidor e fortalecimento de marcas que unem tradi&ccedil;&atilde;o e modernidade.\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Divulga\u00e7\u00e3o<\/div><\/figcaption>\r\n                        <\/figure>\r\n       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https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/chocobiscuit_chocobakery_02-768x306.webp 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/chocobiscuit_chocobakery_02-640x255.webp 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/chocobiscuit_chocobakery_02-681x272.webp 681w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" alt=\"A estrat&eacute;gia reflete a aposta da companhia em inova&ccedil;&atilde;o, proximidade com o consumidor e fortalecimento de marcas que unem tradi&ccedil;&atilde;o e modernidade.\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Divulga\u00e7\u00e3o<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item5\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/chocotrio_chocobakery_01.webp\" title=\"Chocobakery: Nestl\u00e9 aposta em categoria que une chocolate e biscoito\"  data-caption=\"Divulga\u00e7\u00e3o\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/chocotrio_chocobakery_01-597x420.webp\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/chocotrio_chocobakery_01-597x420.webp 597w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/chocotrio_chocobakery_01-300x211.webp 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/chocotrio_chocobakery_01-768x541.webp 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/chocotrio_chocobakery_01-640x451.webp 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/chocotrio_chocobakery_01-681x479.webp 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/08\/chocotrio_chocobakery_01.webp 1000w\" sizes=\"(max-width: 597px) 100vw, 597px\" alt=\"A estrat&eacute;gia reflete a aposta da companhia em inova&ccedil;&atilde;o, proximidade com o consumidor e fortalecimento de marcas que unem tradi&ccedil;&atilde;o e modernidade.\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Divulga\u00e7\u00e3o<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item4\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item5\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n<p>O sucesso obtido no Brasil foi o ponto de partida para levar a linha Chocobakery a outros pa\u00edses da Am\u00e9rica Latina, como M\u00e9xico, Chile e Equador. A expans\u00e3o acontece respeitando as particularidades de cada mercado local, mantendo a ess\u00eancia de uma plataforma global.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Nestl\u00e9 est\u00e1 consolidando Chocobakery como uma de suas grandes apostas no mercado de alimentos, trazendo uma categoria que combina o melhor de dois mundos: chocolate e biscoito. Essa iniciativa nasceu no Brasil com o lan\u00e7amento de produtos como Choco Trio, Choco Cookies e, posteriormente, Choco Biscuit, unindo a for\u00e7a de duas de suas principais [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":57361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[6137,65,9731,7750,205,33,69,28,131],"class_list":["post-57359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-biscoito","tag-campanha","tag-choco-biscuit","tag-choco-trio","tag-chocolate","tag-estrategia","tag-garoto","tag-marketing","tag-nestle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chocobakery: Nestl\u00e9 aposta em categoria que une chocolate e biscoito - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2025\/08\/21\/chocobakery-nestle-aposta-em-categoria-que-une-chocolate-e-biscoito\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chocobakery: Nestl\u00e9 aposta em categoria que une chocolate e biscoito - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"A Nestl\u00e9 est\u00e1 consolidando Chocobakery como uma de suas grandes apostas no mercado de alimentos, trazendo uma categoria que combina o melhor de dois mundos: chocolate e biscoito. 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