{"id":56148,"date":"2025-05-02T12:55:17","date_gmt":"2025-05-02T15:55:17","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=56148"},"modified":"2025-05-02T13:03:11","modified_gmt":"2025-05-02T16:03:11","slug":"latam-lanca-campanha-todo-mundo-no-rio-e-embarca-no-universo-de-lady-gaga","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2025\/05\/02\/latam-lanca-campanha-todo-mundo-no-rio-e-embarca-no-universo-de-lady-gaga\/","title":{"rendered":"LATAM lan\u00e7a campanha \u201cTodo Mundo no Rio\u201d e embarca no universo de Lady Gaga"},"content":{"rendered":"<p>A LATAM Brasil acaba de decolar com uma campanha vibrante que une m\u00fasica, emo\u00e7\u00e3o e viagem: \u201cTodo Mundo no Rio\u201d. Como companhia a\u00e9rea oficial do aguardado festival em Copacabana, a LATAM se posiciona como anfitri\u00e3 da experi\u00eancia dos f\u00e3s de Lady Gaga, refor\u00e7ando sua proposta de marca que vai al\u00e9m do transporte a\u00e9reo: conectar pessoas a momentos inesquec\u00edveis.<\/p>\n<p>Com o conceito \u201cA m\u00fasica te faz viajar. E n\u00f3s levamos essa experi\u00eancia ainda mais alto\u201d, a campanha convida os f\u00e3s a embarcar em uma jornada que mistura cultura pop, emo\u00e7\u00e3o e conex\u00e3o com seus \u00eddolos. Inspirada na est\u00e9tica ousada de Lady Gaga, a comunica\u00e7\u00e3o aposta em uma linguagem visual pop e em elementos ic\u00f4nicos que refletem a energia da cantora e de seus f\u00e3s.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"fpQlq7f6oFw\"><iframe title=\"LATAM no Rio\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/fpQlq7f6oFw?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Entre os destaques da campanha est\u00e1 um voo tem\u00e1tico especial, com ativa\u00e7\u00f5es surpresa a bordo, al\u00e9m de uma cobertura em tempo real diretamente da \u00e1rea exclusiva LATAM no show. A marca tamb\u00e9m escalou influenciadores apaixonados por Gaga, escolhidos por sua conex\u00e3o aut\u00eantica com o p\u00fablico e com o universo da artista.\u00a0 Uma das ativa\u00e7\u00f5es da campanha inclui sorteios realizados durante os voos, com pr\u00eamios de pares de ingressos para a \u00e1rea VIP da LATAM no evento.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DJHKgr0ujoh\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver essa foto no Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DJHKgr0ujoh\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por RDT Lady Gaga (@rdtgaga)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>A identidade visual da campanha, marcada por refer\u00eancias visuais ao estilo de Lady Gaga, permeia todas as a\u00e7\u00f5es da LATAM, desde os aeroportos at\u00e9 as plataformas digitais. Com um plano de m\u00eddia integrado, a presen\u00e7a da marca se estende por OOHs e trens personalizados, pain\u00e9is nos aeroportos Santos Dumont e Gale\u00e3o, e uma forte atua\u00e7\u00e3o digital com segmenta\u00e7\u00e3o inteligente. As a\u00e7\u00f5es incluem inser\u00e7\u00f5es em playlists no Spotify, ativa\u00e7\u00f5es na Vevo, al\u00e9m de presen\u00e7a em plataformas como YouTube e Uber.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DJJ8PZ4pLtn\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver essa foto no Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DJJ8PZ4pLtn\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por L\u2200T\u2200M Airlines Brasil\u00a0\ud83c\udde7\ud83c\uddf7 (@latambrasil)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A LATAM Brasil acaba de decolar com uma campanha vibrante que une m\u00fasica, emo\u00e7\u00e3o e viagem: \u201cTodo Mundo no Rio\u201d. Como companhia a\u00e9rea oficial do aguardado festival em Copacabana, a LATAM se posiciona como anfitri\u00e3 da experi\u00eancia dos f\u00e3s de Lady Gaga, refor\u00e7ando sua proposta de marca que vai al\u00e9m do transporte a\u00e9reo: conectar pessoas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":56149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6,14],"tags":[9232,33,179,8797,155,1742,6902,199,9233],"class_list":["post-56148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-videos","tag-ativacoes-de-marketing","tag-estrategia","tag-evento","tag-lady-gaga","tag-latam","tag-musica","tag-praia-de-copacabana","tag-rio-de-janeiro","tag-todo-mundo-no-rio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LATAM lan\u00e7a campanha \u201cTodo Mundo no Rio\u201d e embarca no universo de Lady Gaga - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2025\/05\/02\/latam-lanca-campanha-todo-mundo-no-rio-e-embarca-no-universo-de-lady-gaga\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LATAM lan\u00e7a campanha \u201cTodo Mundo no Rio\u201d e embarca no universo de Lady Gaga - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"A LATAM Brasil acaba de decolar com uma campanha vibrante que une m\u00fasica, emo\u00e7\u00e3o e viagem: \u201cTodo Mundo no Rio\u201d. Como companhia a\u00e9rea oficial do aguardado festival em Copacabana, a LATAM se posiciona como anfitri\u00e3 da experi\u00eancia dos f\u00e3s de Lady Gaga, refor\u00e7ando sua proposta de marca que vai al\u00e9m do transporte a\u00e9reo: conectar pessoas [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cidademarketing.com.br\/marketing\/2025\/05\/02\/latam-lanca-campanha-todo-mundo-no-rio-e-embarca-no-universo-de-lady-gaga\/\" \/>\n<meta property=\"og:site_name\" content=\"CidadeMarketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/portalcidademarketing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/thalesbrandao\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-02T15:55:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-02T16:03:11+00:00\" \/>\n<meta property=\"og:image\" 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