{"id":55557,"date":"2025-03-23T16:51:27","date_gmt":"2025-03-23T19:51:27","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=55557"},"modified":"2025-03-23T16:51:27","modified_gmt":"2025-03-23T19:51:27","slug":"sadia-aposta-na-geracao-z-e-nos-fandoms-no-lollapalooza-brasil-2025","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2025\/03\/23\/sadia-aposta-na-geracao-z-e-nos-fandoms-no-lollapalooza-brasil-2025\/","title":{"rendered":"Sadia aposta na gera\u00e7\u00e3o z e nos fandoms no Lollapalooza Brasil 2025"},"content":{"rendered":"<p>Pelo quarto ano consecutivo, a Sadia marca presen\u00e7a no Lollapalooza Brasil, consolidando sua parceria com o festival e mirando na Gera\u00e7\u00e3o Z. Para a edi\u00e7\u00e3o de 2025, a marca aposta em uma estrat\u00e9gia in\u00e9dita, focando nos fandoms dos principais headliners do evento.<\/p>\n<p>A Sadia preparou um estande de 100m\u00b2 com o formato da cabe\u00e7a do ic\u00f4nico mascote Lek Trek, que promete interagir com o p\u00fablico atrav\u00e9s de tecnologia. O espa\u00e7o, desenvolvido pela HUB, contar\u00e1 com vidros de LED interativos, proje\u00e7\u00f5es tem\u00e1ticas e degusta\u00e7\u00e3o de produtos como os famosos Nuggets.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"71OODqbg4Ls\"><iframe title=\"Dia de festival pede Nuggets Sadia! A mordida oficial do Lollapalooza Brasil.\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/71OODqbg4Ls?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>O estande da Sadia oferecer\u00e1 diversas experi\u00eancias, incluindo um karaok\u00ea com banda ao vivo para os f\u00e3s cantarem os sucessos de seus \u00eddolos. A marca tamb\u00e9m distribuir\u00e1 brindes exclusivos, como o Balde Crocantudo, um bowl em formato de cabe\u00e7a do Lek Trek, al\u00e9m de bucket hats e shoulder bags.<\/p>\n<figure id=\"attachment_55559\" aria-describedby=\"caption-attachment-55559\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-55559 size-large\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/03\/nuggets_sadia_lolla2025-1024x554.webp\" alt=\"Em seu 4\u00ba ano de parceria, Sadia se posiciona como a Mordida Oficial do festival de m\u00fasica e aposta em estrat\u00e9gia com fandoms para se conectar com os consumidores do futuro\" width=\"640\" height=\"346\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/03\/nuggets_sadia_lolla2025-1024x554.webp 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/03\/nuggets_sadia_lolla2025-300x162.webp 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/03\/nuggets_sadia_lolla2025-768x415.webp 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/03\/nuggets_sadia_lolla2025-777x420.webp 777w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/03\/nuggets_sadia_lolla2025-640x346.webp 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/03\/nuggets_sadia_lolla2025-681x368.webp 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/03\/nuggets_sadia_lolla2025.webp 1117w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-55559\" class=\"wp-caption-text\">Reprodu\u00e7\u00e3o<\/figcaption><\/figure>\n<p>A Sadia ser\u00e1 a maior fornecedora de alimentos do Lollapalooza 2025, com 22 tendas e mais de 200 ambulantes. A marca projeta 1 vender mais de 40 toneladas de comida, o equivalente a 4 milh\u00f5es de &#8220;mordidas&#8221;. \u00a0O card\u00e1pio do festival contar\u00e1 com mais de 30 itens da Sadia, incluindo hamb\u00fargueres, sandu\u00edches, espetinhos, pizzas, hot dogs e op\u00e7\u00f5es vegetarianas da linha Sadia Veg&amp;Tal. O chef Mohamad Hindi tamb\u00e9m marcar\u00e1 presen\u00e7a no Chef Stage, com um card\u00e1pio especial de lanches \u00e1rabes.<\/p>\n<p>A Sadia lan\u00e7ou a promo\u00e7\u00e3o &#8220;Crocantudos&#8221;, que distribuir\u00e1 500 ingressos para o Lolla Day e 388 brindes exclusivos. Para participar, basta comprar dois produtos da linha de Empanados Sadia e cadastrar a nota fiscal no site oficial da promo\u00e7\u00e3o (<a href=\"http:\/\/promololla.sadia.com.br\" target=\"_blank\" rel=\"noopener\">promololla.sadia.com.br<\/a>) ou pelo WhatsApp da @sadiabrasil (+55 11 3506-8298). A revela\u00e7\u00e3o do pr\u00eamio \u00e9 imediata, e voc\u00ea pode ganhar um par de ingressos na hora.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DHedLILu_G1\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver essa foto no Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DHedLILu_G1\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por MAY (@mayslelis)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>A divulga\u00e7\u00e3o do patroc\u00ednio da Sadia ao Lollapalooza Brasil 2025 inclui conte\u00fados exclusivos para as redes sociais, marketing de influ\u00eancia e m\u00eddia OOH, com envelopamento de trens da CPTM e abrigos de \u00f4nibus em S\u00e3o Paulo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pelo quarto ano consecutivo, a Sadia marca presen\u00e7a no Lollapalooza Brasil, consolidando sua parceria com o festival e mirando na Gera\u00e7\u00e3o Z. Para a edi\u00e7\u00e3o de 2025, a marca aposta em uma estrat\u00e9gia in\u00e9dita, focando nos fandoms dos principais headliners do evento. A Sadia preparou um estande de 100m\u00b2 com o formato da cabe\u00e7a do [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":55558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[33,805,8946,28,1742,4962,164,66,374],"class_list":["post-55557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-estrategia","tag-experiencia","tag-lollapalooza-2025","tag-marketing","tag-musica","tag-promo","tag-promocao","tag-propaganda","tag-sadia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sadia aposta na gera\u00e7\u00e3o z e nos fandoms no Lollapalooza Brasil 2025 - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2025\/03\/23\/sadia-aposta-na-geracao-z-e-nos-fandoms-no-lollapalooza-brasil-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sadia aposta na gera\u00e7\u00e3o z e nos fandoms no Lollapalooza Brasil 2025 - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"Pelo quarto ano consecutivo, a Sadia marca presen\u00e7a no Lollapalooza Brasil, consolidando sua parceria com o festival e mirando na Gera\u00e7\u00e3o Z. Para a edi\u00e7\u00e3o de 2025, a marca aposta em uma estrat\u00e9gia in\u00e9dita, focando nos fandoms dos principais headliners do evento. A Sadia preparou um estande de 100m\u00b2 com o formato da cabe\u00e7a do [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cidademarketing.com.br\/marketing\/2025\/03\/23\/sadia-aposta-na-geracao-z-e-nos-fandoms-no-lollapalooza-brasil-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"CidadeMarketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/portalcidademarketing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/thalesbrandao\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-23T19:51:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2025\/03\/sadia_lollapalooza_2025.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1292\" \/>\n\t<meta property=\"og:image:height\" content=\"776\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Thales Brand\u00e3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/www.twitter.com\/thalesbrandao\" \/>\n<meta name=\"twitter:site\" content=\"@CidadeMarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thales Brand\u00e3o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2025\\\/03\\\/23\\\/sadia-aposta-na-geracao-z-e-nos-fandoms-no-lollapalooza-brasil-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2025\\\/03\\\/23\\\/sadia-aposta-na-geracao-z-e-nos-fandoms-no-lollapalooza-brasil-2025\\\/\"},\"author\":{\"name\":\"Thales Brand\u00e3o\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#\\\/schema\\\/person\\\/02daff9f18bd9378c9e01eb6b2db155f\"},\"headline\":\"Sadia aposta na gera\u00e7\u00e3o z e nos fandoms no Lollapalooza Brasil 2025\",\"datePublished\":\"2025-03-23T19:51:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2025\\\/03\\\/23\\\/sadia-aposta-na-geracao-z-e-nos-fandoms-no-lollapalooza-brasil-2025\\\/\"},\"wordCount\":391,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2025\\\/03\\\/23\\\/sadia-aposta-na-geracao-z-e-nos-fandoms-no-lollapalooza-brasil-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/sadia_lollapalooza_2025.webp\",\"keywords\":[\"estrat\u00e9gia\",\"experi\u00eancia\",\"Lollapalooza 2025\",\"marketing\",\"m\u00fasica\",\"promo\",\"promo\u00e7\u00e3o\",\"propaganda\",\"Sadia\"],\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2025\\\/03\\\/23\\\/sadia-aposta-na-geracao-z-e-nos-fandoms-no-lollapalooza-brasil-2025\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2025\\\/03\\\/23\\\/sadia-aposta-na-geracao-z-e-nos-fandoms-no-lollapalooza-brasil-2025\\\/\",\"url\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2025\\\/03\\\/23\\\/sadia-aposta-na-geracao-z-e-nos-fandoms-no-lollapalooza-brasil-2025\\\/\",\"name\":\"Sadia aposta na gera\u00e7\u00e3o z e nos fandoms no Lollapalooza Brasil 2025 - 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