{"id":54643,"date":"2025-01-20T16:15:03","date_gmt":"2025-01-20T19:15:03","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=54643"},"modified":"2025-01-20T16:15:03","modified_gmt":"2025-01-20T19:15:03","slug":"uber-advertising-expande-alcance-com-integracao-ao-google-dv360","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2025\/01\/20\/uber-advertising-expande-alcance-com-integracao-ao-google-dv360\/","title":{"rendered":"Uber Advertising expande alcance com integra\u00e7\u00e3o ao Google DV360"},"content":{"rendered":"<p>O invent\u00e1rio da Uber Advertising agora est\u00e1 dispon\u00edvel para compra por meio do Google Display&amp;Video 360 (DV360), a plataforma de compra de m\u00eddia program\u00e1tica do Google. A integra\u00e7\u00e3o marca a estreia da categoria de m\u00eddia &#8220;on the go&#8221;, que abrange a jornada durante o deslocamento do passageiro em aplicativos e servi\u00e7os de mobilidade.<\/p>\n<p>Os formatos de publicidade da Uber Advertising, denominados Journey Ads, permitem a cria\u00e7\u00e3o de an\u00fancios que impactam os usu\u00e1rios do aplicativo durante e ao fim de suas viagens. Os an\u00fancios est\u00e3o dispon\u00edveis em display, v\u00eddeo e at\u00e9 mesmo em formatos jog\u00e1veis, acess\u00edveis agora diretamente no DV360.<\/p>\n<p>Atualmente, o DV360 oferece acesso a an\u00fancios em diversas plataformas, incluindo TV Conectada, Digital Out-of-home (DOOH), \u00e1udio, v\u00eddeo, display, cinema, al\u00e9m de ser a \u00fanica plataforma com acesso ao invent\u00e1rio do YouTube. A integra\u00e7\u00e3o com os Journey Ads da Uber permite que mais marcas integrem suas campanhas e mensagens de forma criativa e org\u00e2nica \u00e0 experi\u00eancia do aplicativo.<\/p>\n<p>A integra\u00e7\u00e3o no Google DV360 tamb\u00e9m oferece acompanhamento de campanhas em tempo real, permitindo ajustes e otimiza\u00e7\u00f5es de rotas, caso necess\u00e1rio. Essa funcionalidade responde \u00e0 crescente demanda do mercado publicit\u00e1rio por digitaliza\u00e7\u00e3o e m\u00e9tricas unificadas.<\/p>\n<p>Em outubro do ano passado, durante o Rock in Rio, a Trident foi uma das primeiras marcas a testar campanhas program\u00e1ticas no Uber Advertising via Google DV360. Criada pela ag\u00eancia Leo Burnett Tailor Made, a a\u00e7\u00e3o durou 20 dias e alcan\u00e7ou uma taxa de cliques acima da m\u00e9dia para a categoria (2,11% contra 1,6%), gerando mais de 1,2 milh\u00e3o de impactos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O invent\u00e1rio da Uber Advertising agora est\u00e1 dispon\u00edvel para compra por meio do Google Display&amp;Video 360 (DV360), a plataforma de compra de m\u00eddia program\u00e1tica do Google. A integra\u00e7\u00e3o marca a estreia da categoria de m\u00eddia &#8220;on the go&#8221;, que abrange a jornada durante o deslocamento do passageiro em aplicativos e servi\u00e7os de mobilidade. Os formatos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[4477,5374,65,128,8695,28,66,181,74],"class_list":["post-54643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-ads","tag-anuncio","tag-campanha","tag-google","tag-google-dv360","tag-marketing","tag-propaganda","tag-publicidade","tag-uber"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Uber Advertising expande alcance com integra\u00e7\u00e3o ao Google DV360 - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2025\/01\/20\/uber-advertising-expande-alcance-com-integracao-ao-google-dv360\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uber Advertising expande alcance com integra\u00e7\u00e3o ao Google DV360 - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"O invent\u00e1rio da Uber Advertising agora est\u00e1 dispon\u00edvel para compra por meio do Google Display&amp;Video 360 (DV360), a plataforma de compra de m\u00eddia program\u00e1tica do Google. 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