{"id":54081,"date":"2024-12-07T17:49:03","date_gmt":"2024-12-07T20:49:03","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=54081"},"modified":"2024-12-07T17:49:03","modified_gmt":"2024-12-07T20:49:03","slug":"cbf-e-nike-estendem-parceria-ate-2038-em-acordo-historico","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2024\/12\/07\/cbf-e-nike-estendem-parceria-ate-2038-em-acordo-historico\/","title":{"rendered":"CBF e Nike estendem parceria at\u00e9 2038 em acordo hist\u00f3rico"},"content":{"rendered":"<p>A Confedera\u00e7\u00e3o Brasileira de Futebol (CBF) e a Nike anunciaram nesta sexta-feira (6) a renova\u00e7\u00e3o de seu contrato de parceria, estendendo a colabora\u00e7\u00e3o por mais 12 anos, at\u00e9 2038. A alian\u00e7a, iniciada em 1996, completa quatro d\u00e9cadas, consolidando-se como uma das mais longas e bem-sucedidas no cen\u00e1rio esportivo global.<\/p>\n<p>Pela primeira vez, a CBF ter\u00e1 direito a royalties sobre a venda de produtos oficiais, como camisas da Sele\u00e7\u00e3o Brasileira. O contrato tamb\u00e9m permite \u00e0 confedera\u00e7\u00e3o licenciar produtos e abrir lojas em escala global, ampliando sua presen\u00e7a internacional. A Nike continuar\u00e1 a fornecer uniformes para todas as sele\u00e7\u00f5es, incluindo as equipes de base, futebol feminino, futsal e beach soccer.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #tdi_1  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_03-80x60.webp) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_02-80x60.webp) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item3 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_01-80x60.webp) 0 0 no-repeat;\r\n                    }\r\n                <\/style>\r\n\r\n                <div id=\"tdi_1\" class=\"td-gallery td-slide-on-2-columns\">\r\n                    <div class=\"post_td_gallery\">\r\n                        <div class=\"td-gallery-slide-top\">\r\n                           <div class=\"td-gallery-title\"><\/div>\r\n\r\n                            <div class=\"td-gallery-controls-wrapper\">\r\n                                <div class=\"td-gallery-slide-count\"><span class=\"td-gallery-slide-item-focus\">1<\/span> de 3<\/div>\r\n                                <div class=\"td-gallery-slide-prev-next-but\">\r\n                                    <i class = \"td-icon-left doubleSliderPrevButton\"><\/i>\r\n                                    <i class = \"td-icon-right doubleSliderNextButton\"><\/i>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-1 \">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-slide-item td-item1\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_03.webp\" title=\"CBF e Nike anunciam renova\u00e7\u00e3o de contrato at\u00e9 2038\"  data-caption=\"Cr\u00e9ditos: Rafael Ribeiro\/CBF\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_03-633x420.webp\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_03-633x420.webp 633w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_03-300x199.webp 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_03-768x509.webp 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_03-640x424.webp 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_03-681x452.webp 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_03.webp 1000w\" sizes=\"(max-width: 633px) 100vw, 633px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Cr\u00e9ditos: Rafael Ribeiro\/CBF<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item2\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_02.webp\" title=\"CBF e Nike anunciam renova\u00e7\u00e3o de contrato at\u00e9 2038\"  data-caption=\"Cr\u00e9ditos: Rafael Ribeiro\/CBF\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_02-609x420.webp\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_02-609x420.webp 609w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_02-300x207.webp 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_02-768x530.webp 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_02-640x442.webp 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_02-681x470.webp 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_02.webp 1000w\" sizes=\"(max-width: 609px) 100vw, 609px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Cr\u00e9ditos: Rafael Ribeiro\/CBF<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item3\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_01.webp\" title=\"CBF e Nike anunciam renova\u00e7\u00e3o de contrato at\u00e9 2038\"  data-caption=\"Cr\u00e9ditos: Rafael Ribeiro\/CBF\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_01-643x420.webp\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_01-643x420.webp 643w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_01-300x196.webp 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_01-768x502.webp 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_01-640x418.webp 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_01-681x445.webp 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2024\/12\/cbf_nike_01.webp 1000w\" sizes=\"(max-width: 643px) 100vw, 643px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Cr\u00e9ditos: Rafael Ribeiro\/CBF<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n<p>O presidente da CBF, Ednaldo Rodrigues, destacou o impacto positivo do contrato para o futuro do futebol brasileiro:<\/p>\n<p>\u201cEste \u00e9 o maior patroc\u00ednio de uma confedera\u00e7\u00e3o no mundo. Ele permitir\u00e1 \u00e0 CBF investir ainda mais no futebol de base, no desenvolvimento do futebol feminino e na amplia\u00e7\u00e3o da inclus\u00e3o no esporte.\u201d<\/p>\n<p>Al\u00e9m de benef\u00edcios financeiros, a parceria refor\u00e7a o compromisso com diversidade e inclus\u00e3o. Projetos como o Instituto Bola Pra Frente e o Observat\u00f3rio da Discrimina\u00e7\u00e3o Racial no Futebol receber\u00e3o apoio para ampliar o acesso ao esporte, fomentar a igualdade de oportunidades e combater discrimina\u00e7\u00f5es no meio esportivo.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DDQJWgJTW80\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver essa foto no Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DDQJWgJTW80\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por Nike Football (@nikefootball)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>O atacante Vini Jr., embaixador da Nike e integrante da Sele\u00e7\u00e3o Brasileira, celebrou a renova\u00e7\u00e3o:<\/p>\n<p>\u201cA Nike tem sido essencial na minha jornada, oferecendo os melhores produtos para o meu desempenho. Estou animado com o impacto que essa parceria ter\u00e1 para jovens atletas.\u201d<\/p>\n<p>A jogadora Ary Borges tamb\u00e9m ressaltou o papel da colabora\u00e7\u00e3o no avan\u00e7o do futebol feminino:<\/p>\n<p>\u201cOs pr\u00f3ximos anos ser\u00e3o cruciais para o futebol feminino, e contar com o apoio da Nike \u00e9 fundamental para criarmos oportunidades reais.\u201d<\/p>\n<p>De acordo com o site GE, a empresa norte-americana Nike comprometeu-se a pagar um valor fixo de 100 milh\u00f5es de d\u00f3lares por ano (equivalente a aproximadamente R$ 608 milh\u00f5es na cota\u00e7\u00e3o atual). Al\u00e9m disso, o novo contrato inclui o pagamento de royalties e outros valores vari\u00e1veis associados ao licenciamento e vendas de produtos. Esses componentes adicionais podem elevar os ganhos da Confedera\u00e7\u00e3o Brasileira de Futebol (CBF) para at\u00e9 R$ 1 bilh\u00e3o anuais, tornando este um dos acordos mais valiosos do futebol mundial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Confedera\u00e7\u00e3o Brasileira de Futebol (CBF) e a Nike anunciaram nesta sexta-feira (6) a renova\u00e7\u00e3o de seu contrato de parceria, estendendo a colabora\u00e7\u00e3o por mais 12 anos, at\u00e9 2038. A alian\u00e7a, iniciada em 1996, completa quatro d\u00e9cadas, consolidando-se como uma das mais longas e bem-sucedidas no cen\u00e1rio esportivo global. Pela primeira vez, a CBF ter\u00e1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[949,1124,786,33,386,3310,1529,39,28,177,435,447],"class_list":["post-54081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-cbf","tag-diversidade","tag-esporte","tag-estrategia","tag-futebol","tag-futsal","tag-inclusao","tag-investimento","tag-marketing","tag-marketing-social","tag-nike","tag-patrocinio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CBF e Nike estendem parceria at\u00e9 2038 em acordo hist\u00f3rico - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2024\/12\/07\/cbf-e-nike-estendem-parceria-ate-2038-em-acordo-historico\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CBF e Nike estendem parceria at\u00e9 2038 em acordo hist\u00f3rico - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"A Confedera\u00e7\u00e3o Brasileira de Futebol (CBF) e a Nike anunciaram nesta sexta-feira (6) a renova\u00e7\u00e3o de seu contrato de parceria, estendendo a colabora\u00e7\u00e3o por mais 12 anos, at\u00e9 2038. 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