{"id":54046,"date":"2024-12-04T11:14:26","date_gmt":"2024-12-04T14:14:26","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=54046"},"modified":"2024-12-04T11:14:26","modified_gmt":"2024-12-04T14:14:26","slug":"francis-inaugura-loja-conceito-lanca-webserie-com-marcelo-rosenbaum-e-instala-totens-com-experiencia-olfativa","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2024\/12\/04\/francis-inaugura-loja-conceito-lanca-webserie-com-marcelo-rosenbaum-e-instala-totens-com-experiencia-olfativa\/","title":{"rendered":"Francis inaugura loja conceito, lan\u00e7a webs\u00e9rie com Marcelo Rosenbaum e instala totens com experi\u00eancia olfativa"},"content":{"rendered":"<p>Com 50 anos de hist\u00f3ria, a marca Francis, da Flora, estreia no mercado de higiene pessoal e perfumaria com sua primeira loja conceito, a Casa Francis. Localizada na badalada Rua Oscar Freire, em S\u00e3o Paulo, o espa\u00e7o combina sofistica\u00e7\u00e3o, criatividade e experi\u00eancias sensoriais. Sob o lema &#8220;Inspire e Renove-se&#8221;, a loja busca criar conex\u00f5es emocionais por meio das fragr\u00e2ncias exclusivas da marca.\u00a0\u00a0Para comunicar a inaugura\u00e7\u00e3o, Francis lan\u00e7ou o Di\u00e1rio de Obras, uma webs\u00e9rie documental e estrelada por Marcelo Rosenbaum, arquiteto respons\u00e1vel pelo projeto. Dispon\u00edvel no Instagram e YouTube, a s\u00e9rie apresenta o processo criativo da Casa Francis, destacando como a ess\u00eancia da marca influenciou cada detalhe da constru\u00e7\u00e3o.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"nZlBAaivC14\"><iframe title=\"Epis\u00f3dio 1 - Di\u00e1rio de Obras Casa Francis por Marcelo Rosenbaum\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/nZlBAaivC14?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<div class=\"youtube-embed\" data-video_id=\"45VeWOEi2PM\"><iframe title=\"Epis\u00f3dio 2 - Di\u00e1rio de Obras Casa Francis por Marcelo Rosenbaum\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/45VeWOEi2PM?start=4&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&#8220;A Casa Francis \u00e9 um organismo vivo dentro da cidade&#8221;, disse Rosenbaum.<\/p>\n<p>Al\u00e9m da webs\u00e9rie, a campanha conta com as embaixadoras Isis Valverde e <a href=\"https:\/\/www.youtube.com\/watch?v=ut7rlPIcF6g\" target=\"_blank\" rel=\"noopener\">Iza<\/a>, que personificam o estilo de vida sofisticado e aspiracional da marca. O objetivo \u00e9 ampliar o alcance digital e conquistar novos nichos estrat\u00e9gicos.<\/p>\n<p>Como parte do lan\u00e7amento, Francis distribuir\u00e1 picol\u00e9s inspirados em suas fragr\u00e2ncias entre os dias 10 e 13 de dezembro. Os palitos premiados dar\u00e3o direito a brindes exclusivos na loja. Nos dias 19, 20 e 23 de dezembro, o artista Diogo Delog personalizar\u00e1 frascos de perfume ao vivo, tornando os presentes de Natal ainda mais especiais.<\/p>\n<p>Para celebrar a abertura do novo espa\u00e7o, a marca Francis levou sua tradi\u00e7\u00e3o em perfuma\u00e7\u00e3o para as ruas de S\u00e3o Paulo. A Rua Oscar Freire foi especialmente perfumada com uma fragr\u00e2ncia exclusiva da marca, liberada por totens posicionados ao longo da via. Essa ativa\u00e7\u00e3o criou uma verdadeira experi\u00eancia olfativa, permitindo que os transeuntes se conectassem de forma sensorial com a ess\u00eancia da marca.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DDINMnYAhlU\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver essa foto no Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DDINMnYAhlU\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por Francis (@francis.br)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com 50 anos de hist\u00f3ria, a marca Francis, da Flora, estreia no mercado de higiene pessoal e perfumaria com sua primeira loja conceito, a Casa Francis. Localizada na badalada Rua Oscar Freire, em S\u00e3o Paulo, o espa\u00e7o combina sofistica\u00e7\u00e3o, criatividade e experi\u00eancias sensoriais. Sob o lema &#8220;Inspire e Renove-se&#8221;, a loja busca criar conex\u00f5es emocionais [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[3475,8454,8457,223,33,805,5311,7636,8453,8456,3911,656,1200,8455],"class_list":["post-54046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-arquitetura","tag-casa-francis","tag-consolacao","tag-design","tag-estrategia","tag-experiencia","tag-flora","tag-fragrancia","tag-marcelo-rosenbaum","tag-marketing-olfativo","tag-oscar-freire","tag-sao-paulo","tag-sp","tag-totem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Francis inaugura loja conceito, lan\u00e7a webs\u00e9rie com Marcelo Rosenbaum e instala totens com experi\u00eancia olfativa - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2024\/12\/04\/francis-inaugura-loja-conceito-lanca-webserie-com-marcelo-rosenbaum-e-instala-totens-com-experiencia-olfativa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Francis inaugura loja conceito, lan\u00e7a webs\u00e9rie com Marcelo Rosenbaum e instala totens com experi\u00eancia olfativa - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"Com 50 anos de hist\u00f3ria, a marca Francis, da Flora, estreia no mercado de higiene pessoal e perfumaria com sua primeira loja conceito, a Casa Francis. 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