{"id":52160,"date":"2024-08-13T01:14:56","date_gmt":"2024-08-13T04:14:56","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=52160"},"modified":"2024-08-13T01:14:56","modified_gmt":"2024-08-13T04:14:56","slug":"heineken-lanca-boring-phone-no-brasil","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2024\/08\/13\/heineken-lanca-boring-phone-no-brasil\/","title":{"rendered":"Heineken lan\u00e7a &#8220;Boring Phone&#8221; no Brasil"},"content":{"rendered":"<p>Em um mundo cada vez mais conectado, a Heineken apresenta uma solu\u00e7\u00e3o inusitada para promover a desconex\u00e3o: o Boring Phone. Pensado para quem busca mais momentos de intera\u00e7\u00e3o social e menos tempo nas telas, o celular &#8220;sem gra\u00e7a&#8221; da marca convida as pessoas a deixarem os smartphones de lado e viverem experi\u00eancias mais aut\u00eanticas.<\/p>\n<p>Essa a\u00e7\u00e3o envolve a cria\u00e7\u00e3o de uma s\u00e9rie limitada de celulares com capacidades tecnol\u00f3gicas reduzidas, projetados para incentivar as pessoas a se desconectarem da internet e se reconectarem com o mundo real.<\/p>\n<p><strong>Um celular para desacelerar:<br \/>\n<\/strong>Cansado de rolar o feed do Instagram durante encontros com amigos? O Boring Phone \u00e9 a solu\u00e7\u00e3o perfeita para quem quer se desconectar da tecnologia e aproveitar cada momento. Sem aplicativos, sem redes sociais e com um design minimalista, o aparelho incentiva as pessoas a se conectarem com o mundo real e a criar mem\u00f3rias duradouras.<\/p>\n<p><strong>Como funciona:<br \/>\n<\/strong>O Boring Phone \u00e9 um celular simples e funcional, com as fun\u00e7\u00f5es b\u00e1sicas para fazer liga\u00e7\u00f5es e enviar mensagens.\u00a0 Ele possui um design retro, com caixa transparente e adesivos personalizados, uma tela pequena e f\u00e1cil de usar. O aparelho ainda possui c\u00e2mera VGA, armazenamento de 128 MB, e bot\u00f5es iluminados.\u00a0 A ideia \u00e9 oferecer uma experi\u00eancia mais leve e intuitiva, sem as distra\u00e7\u00f5es dos smartphones modernos.<\/p>\n<p><strong>Concorra a um Boring Phone:<br \/>\n<\/strong>A Heineken est\u00e1 promovendo um sorteio exclusivo para que os consumidores possam ganhar seu pr\u00f3prio Boring Phone. Para participar, basta acessar o <a href=\"https:\/\/promo.heineken.com.br\/boringphone\" target=\"_blank\" rel=\"noopener\">site da campanha<\/a> e se inscrever. O sorteio ser\u00e1 realizado no dia 17 de setembro e os ganhadores ser\u00e3o notificados por e-mail.\u00a0 A promo\u00e7\u00e3o \u00e9 destinada a maiores de 18 anos, residentes no Brasil.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"FOlEI8gSC_0\"><iframe title=\"Heineken | The Boring Phone - Social Media\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/FOlEI8gSC_0?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Em um mundo cada vez mais conectado, a Heineken apresenta uma solu\u00e7\u00e3o inusitada para promover a desconex\u00e3o: o Boring Phone. Pensado para quem busca mais momentos de intera\u00e7\u00e3o social e menos tempo nas telas, o celular &#8220;sem gra\u00e7a&#8221; da marca convida as pessoas a deixarem os smartphones de lado e viverem experi\u00eancias mais aut\u00eanticas. Essa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[7282,7284,7283,65,672,33,805,654,28],"class_list":["post-52160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-amigos","tag-bodega","tag-boring-phone","tag-campanha","tag-cerveja","tag-estrategia","tag-experiencia","tag-heineken","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken lan\u00e7a &quot;Boring Phone&quot; no Brasil - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2024\/08\/13\/heineken-lanca-boring-phone-no-brasil\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken lan\u00e7a &quot;Boring Phone&quot; no Brasil - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"Em um mundo cada vez mais conectado, a Heineken apresenta uma solu\u00e7\u00e3o inusitada para promover a desconex\u00e3o: o Boring Phone. 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