{"id":49859,"date":"2024-02-05T16:50:41","date_gmt":"2024-02-05T19:50:41","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=49859"},"modified":"2024-02-05T16:50:41","modified_gmt":"2024-02-05T19:50:41","slug":"heineken-apresenta-campanha-global-que-reforca-o-sabor-unico-da-cerveja-para-os-consumidores","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2024\/02\/05\/heineken-apresenta-campanha-global-que-reforca-o-sabor-unico-da-cerveja-para-os-consumidores\/","title":{"rendered":"Heineken\u00ae apresenta campanha global que refor\u00e7a o sabor \u00fanico da cerveja para os consumidores"},"content":{"rendered":"<style>\n      .libutton {\n        display: flex;\n        flex-direction: column;\n        justify-content: center;\n        padding: 7px;\n        text-align: center;\n        outline: none;\n        text-decoration: none !important;\n        color: #ffffff !important;\n        width: 380px;\n        height: 32px;\n        border-radius: 16px;\n        background-color: #0A66C2;\n        font-family: \"SF Pro Text\", Helvetica, sans-serif;\n      }\n    <\/style>\n<p><a class=\"libutton\" href=\"https:\/\/www.linkedin.com\/build-relation\/newsletter-follow?entityUrn=7156278644774969345\" target=\"_blank\" rel=\"noopener\">Assine a Newsletter do CidadeMarketing<\/a><\/p>\n<p>A Heineken\u00ae, eleita pelo segundo ano consecutivo a marca de cerveja mais amada pelos brasileiros*, acaba de apresentar \u201cO Sabor de Heineken\u201d, primeiro filme da campanha global \u201cSabor de Heineken, S\u00f3 Heineken\u201d, que evidencia as credenciais da verdinha, tais como o seu amargor e seus ingredientes: \u00e1gua, malte, l\u00fapulo, a exclusiva levedura A, fermenta\u00e7\u00e3o em tanques horizontais e a produ\u00e7\u00e3o da cerveja com energia verde*. Em todos os lugares do mundo, a Heineken utiliza os mesmos ingredientes 100% naturais e essa combina\u00e7\u00e3o \u00e9 respons\u00e1vel pelo sabor \u00fanico do l\u00edquido.<\/p>\n<p><a href=\"https:\/\/www.cidademarketing.com.br\/marketing\/sua-marca-vai-virar-noticia\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-44329 aligncenter\" src=\"https:\/\/www.cidademarketing.com.br\/comercial\/google_backlinks_guestpost_publieditorial_cidademarketing.webp\" alt=\"\" width=\"536\" height=\"479\" \/><\/a><br \/>\n\u201cO que muitos n\u00e3o sabem \u00e9 que a Heineken n\u00e3o \u00e9 s\u00f3 puro malte. Existe uma combina\u00e7\u00e3o de fatores que fazem a nossa cerveja ter um sabor t\u00e3o \u00fanico. Al\u00e9m de \u00e1gua, malte e l\u00fapulo, temos a levedura A, o processo de fermenta\u00e7\u00e3o natural em tanques horizontais e a produ\u00e7\u00e3o com energia verde*, exclusivos da marca\u201d, destaca Maur\u00edcio Giamellaro, CEO do Grupo Heineken no Brasil.<\/p>\n<p>Desenvolvido pela ag\u00eancia Le Pub Milan, o filme estreou na \u00faltima quinta-feira (01) com exclusividade no intervalo do Jornal Nacional, da TV Globo.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"vGQRFnSh2Pk\"><iframe title=\"Sabor de Heineken, s\u00f3 Heineken\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/vGQRFnSh2Pk?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>\u201cNossos atributos, prop\u00f3sito, ingredientes e processos de produ\u00e7\u00e3o s\u00e3o o que tornam a Heineken \u00fanica. Para n\u00f3s, faz muito sentido colocar no ar essa campanha que explora essas qualidades excepcionais, ao mesmo tempo que convida o p\u00fablico a conhecer mais sobre as credenciais da nossa cerveja. Heineken possui um produto que \u00e9 diferente, \u00fanico, que agrada ao paladar do brasileiro. Temos muito orgulho do espa\u00e7o que a marca vem conquistando no pa\u00eds\u201d, afirma Beatrice Jord\u00e3o, diretora de comunica\u00e7\u00e3o da marca Heineken no Brasil.<\/p>\n<p>*Energia verde = energia renov\u00e1vel<\/p>\n<p>Ficha T\u00e9cnica<\/p>\n<p>HEINEKEN BRASIL<br \/>\nMarketing: Cec\u00edlia Bottai, Beatrice Jord\u00e3o, Eduardo Picarelli, Fabrizio D\u2019Angelo, Thais Queiroz.<br \/>\nM\u00eddia: Williane Vieira, Fernanda Saboya, Luiza Agostini.<br \/>\nBrand PR: Adriana Cristina Teixeira, Camille Nunes, Pedro Duarte.<\/p>\n<p>CREDENTIALS 2024 CAMPAIGN CREDIT LIST<br \/>\nSr. Director Global Heineken\u00ae Brand: Nabil Nasser<br \/>\nHeineken\u00ae Global Communication Director: Daniela Iebba<br \/>\nHeineken\u00ae Global Communications Manager: Alexander Drake<br \/>\nHeineken\u00ae Campaign Project Manager: Elena Marcos Izquierdo<br \/>\nHeineken\u00ae Global Digital Director: Rob van Griensven<br \/>\nHeineken\u00ae Global Digital Manager: Valeriya Lebedeva<br \/>\nHeineken\u00ae Global Digital Production Manager: Bram Reukers<br \/>\nHeineken\u00ae Global PR Lead: Jonathan O\u2019Lone<br \/>\nHeineken\u00ae Global Commercial Development manager: Felipe Delgado<br \/>\nHeineken\u00ae Global Senior Brand Design Manager: Caroline Van Hoff<\/p>\n<p>LePub<br \/>\nGlobal CEO LePub, Global CCO Publicis Worldwide &amp; CCO Publicis Groupe Italy: Bruno Bertelli<br \/>\nGlobal Chief Creative Officer: Cristiana Boccassini<br \/>\nChief Creative Officer LePub Brazil: Felipe Cury<br \/>\nChief Creative Officer: Milos Obradovic<br \/>\nExecutive Creative Director LePub Brazil: Greg Kickow<br \/>\nExecutive Creative Director: Eoin Sherry<br \/>\nCreative Director LePub Brazil: Yan Prado<br \/>\nCreative Director LePub Brazil: Rodrigo Visconti<br \/>\nAssociate Creative Director: Alessandro Agnellini<br \/>\nAssociate Creative Director: Fernando Dominguez<br \/>\nAssociate Creative Director: Christopher Penman<br \/>\nAssociate Creative Director: Santi Urso<\/p>\n<p>Chief Strategy Officer: Sol Ghafoor<br \/>\nGroupe Strategy Director: James Moore<br \/>\nSenior Strategic Planner: Alex Moore<br \/>\nGlobal Data Strategist: Ilko Petkov<br \/>\nHead of Strategy LePub Brazil: Silvia Paes<\/p>\n<p>Global Client Service Director: Shirine Aoun<br \/>\nGroup Account Director: Madalina Marica<br \/>\nAccount Manager: Tinatin Prangishvili<br \/>\nAccount Junior: Giulia Anselmi Aguilera<\/p>\n<p>Chief Production Officer: Francesca Zazzera<br \/>\nHead of TV Production: Anna Sica<br \/>\nProducer TVC: Martina Trozzi<br \/>\nPost-Producer TVC: Sabrina Sanfratello<br \/>\nPost-Producer Digital: Niko Koot<br \/>\nProducer Beer Flow: Mariella Maiorano<br \/>\nPost-Producer Beer Flow: Margherita Fonseca<\/p>\n<p>PRODUCTION TVC<br \/>\nProduction Company: TEMPOMEDIA<br \/>\nDirector: ALEX FEIL<br \/>\nDOP: PAUL GUILHAUME<br \/>\nExecutive Producer: VERA PORTZ<br \/>\nProducer: GUNNAR MEYER<\/p>\n<p>POST-PRODUCTION TVC<br \/>\nEditors: IAIN WHITEWRIGHT, FABRIZIO SQUEO<br \/>\nColor: JULIEN ALARY<br \/>\nPost Production: GABHA STUDIOS, PRODIGIOUS<br \/>\nSound studio: DISC2DISC, MILANO<\/p>\n<p>Production &#8211; Product Demo<br \/>\nPost Production &#8211; Product Demo<\/p>\n<p>MUSIC:<br \/>\nTitle: L-O-V-E<br \/>\nComposers: B. Kaempfert, M. Gabler<br \/>\nPublisher: Sony Music Publishing<br \/>\nRe-recording Music Agency: Sizzer<\/p>\n<p>Key Visuals<br \/>\nAssociate Creative Director: Giuseppe Vescovi<br \/>\nJunior Art Director: Peter Sjo<br \/>\nArt Buyer: Caterina Collesano<br \/>\nPhoto Production &amp; Post Production: FM<\/p>\n<p>Dentsu<br \/>\nGlobal Client Director: Kate Hinz<br \/>\nGlobal Account Director: Thaiane Garrido<br \/>\nGlobal Strategic Digital Director: Ricardo Lopes<br \/>\nGlobal Strategy Partner: Richard Wright<br \/>\nSenior Strategic Planner: Maria Lekka<\/p>\n<p>Catapult<br \/>\nSenior Vice President: Bill Flanagan<br \/>\nVice President, Creative Director: Loraine Purcell<br \/>\nAssociate Creative Director: Kyle Dunne<br \/>\nSenior Art Director: Mike Gmitter<br \/>\nArt Director: Rachel Sweet<br \/>\nBoomerang<br \/>\nDigital &amp; Social Assets<br \/>\nChief Creative Officer: Eldin Fetahovic<br \/>\nExecutive Creative Director: Rico De Lange<br \/>\nCreative Director: Dio Santos<br \/>\nCreative Lead Dynamic: Brent Rombouts<br \/>\nCreatives: Jerome Hompes, Isabel Fontes, Bruno Lopes<br \/>\nDesigner: Omar Gutierrez<br \/>\nClient Business Lead: Leila Popovych<br \/>\nSenior Account Director: Margot Corneloup<br \/>\nSr Project Manager: Mustafa Al Ubaidi<br \/>\nAmplify Lead: Sebastiaan Poublon<br \/>\nAmplify Project Lead: Nathalie Meier<br \/>\nLead Digital Producer: Vic Krens<br \/>\nSr Digital Producer: Nina Vaisman<br \/>\nDigital Producer: Vladlena Arnauta<br \/>\nDigital Content Manager: Daria Iakovenko<br \/>\nData &amp; QC Manager: Renske de Vlieg<\/p>\n<p>PRODUCTION Digital &amp; Social<\/p>\n<p>Production Company: Boomerang Agency, part of Publicis Groupe<br \/>\nDirector: Camille Boumans<br \/>\nDOP: Sam Vis<br \/>\nExecutive Producer: Han Schuurman<br \/>\nLead Producer: Laura Thrower<\/p>\n<p>POST-PRODUCTION Digital &amp; Social<br \/>\nPost-Production Business Lead: Paulo Pennings<br \/>\nPost Supervisor: Mike Duistermaat<br \/>\nPost Producer: Lina Joukhadar<br \/>\nOffline Editor: Manouk Stockmann<br \/>\nOnline Editor: Mike Duistermaat<\/p>\n<p>Billion Dollar Boy (BDB)<br \/>\nGroup Account Director: Sami Westwood<br \/>\nCreative Director: Alex Williamson<br \/>\nSenior Creative: Henry Crisp<br \/>\nCreative: Meg Mckenna<br \/>\nJunior Creative: Raychel Graham<br \/>\nStrategist: Gareth Clark-Jones<\/p>\n<p><iframe title=\"Spotify Embed: Podcast CidadeMarketing\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/4khMKzP3FgFRWVwb73xicc?si=252fe5bff2b34909&#038;utm_source=oembed\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Assine a Newsletter do CidadeMarketing A Heineken\u00ae, eleita pelo segundo ano consecutivo a marca de cerveja mais amada pelos brasileiros*, acaba de apresentar \u201cO Sabor de Heineken\u201d, primeiro filme da campanha global \u201cSabor de Heineken, S\u00f3 Heineken\u201d, que evidencia as credenciais da verdinha, tais como o seu amargor e seus ingredientes: \u00e1gua, malte, l\u00fapulo, a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[65,33,836,654,28,66,181],"class_list":["post-49859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-campanha","tag-estrategia","tag-filme","tag-heineken","tag-marketing","tag-propaganda","tag-publicidade"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken\u00ae apresenta campanha global que refor\u00e7a o sabor \u00fanico da cerveja para os consumidores - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2024\/02\/05\/heineken-apresenta-campanha-global-que-reforca-o-sabor-unico-da-cerveja-para-os-consumidores\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken\u00ae apresenta campanha global que refor\u00e7a o sabor \u00fanico da cerveja para os consumidores - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"Assine a Newsletter do CidadeMarketing A Heineken\u00ae, eleita pelo segundo ano consecutivo a marca de cerveja mais amada pelos brasileiros*, acaba de apresentar \u201cO Sabor de Heineken\u201d, primeiro filme da campanha global \u201cSabor de Heineken, S\u00f3 Heineken\u201d, que evidencia as credenciais da verdinha, tais 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