{"id":47140,"date":"2023-09-02T15:53:50","date_gmt":"2023-09-02T18:53:50","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=47140"},"modified":"2023-09-02T15:53:50","modified_gmt":"2023-09-02T18:53:50","slug":"kitkat-no-the-town-2023-traz-experiencias-epicas-e-brindes-exclusivos","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2023\/09\/02\/kitkat-no-the-town-2023-traz-experiencias-epicas-e-brindes-exclusivos\/","title":{"rendered":"KITKAT\u00ae no The Town 2023 traz experi\u00eancias \u00e9picas e brindes exclusivos"},"content":{"rendered":"<p>KITKAT\u00ae promete levar o seu break \u00e0 primeira edi\u00e7\u00e3o do The Town, o maior festival de m\u00fasica, cultura e arte de S\u00e3o Paulo. Ao longo de cinco dias, o p\u00fablico poder\u00e1 vivenciar o universo da marca por meio de diversas ativa\u00e7\u00f5es. Ao todo, ser\u00e3o tr\u00eas espa\u00e7os: o estande principal &#8220;Let&#8217;s Rock the Break&#8221;, uma loja de KITKAT\u00ae Chocolatory\u00ae e uma ativa\u00e7\u00e3o na \u00e1rea VIP, al\u00e9m de distribui\u00e7\u00e3o de brindes ao p\u00fablico. O festival acontece nos dias 2, 3, 7. 9 e 10 de setembro de 2023 na Cidade da M\u00fasica, em S\u00e3o Paulo.<\/p>\n<p><a href=\"https:\/\/www.cidademarketing.com.br\/marketing\/sua-marca-vai-virar-noticia\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-44329 aligncenter\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/04\/cidademarketing_backlinks_marketingdigital_publieditorial_.png\" alt=\"\" width=\"500\" height=\"500\" \/><\/a><br \/>\nLocalizado no gramado pr\u00f3ximo ao palco The One, o principal estande se destaca n\u00e3o s\u00f3 pela sua localiza\u00e7\u00e3o estrat\u00e9gica, mas tamb\u00e9m pelas experi\u00eancias que oferece. Entre elas, os visitantes poder\u00e3o se divertir em duas ativa\u00e7\u00f5es, sendo um escorregador moldado no ic\u00f4nico formato do chocolate e a outra, uma imers\u00e3o tecnol\u00f3gica atrav\u00e9s de uma experi\u00eancia em realidade aumentada, que reproduz um universo de shows, colocando o usu\u00e1rio no palco, como um artista, e interagindo com v\u00e1rios elementos da marca. E para aqueles que adoram brindes, a marca dar\u00e1 pins tem\u00e1ticos do universo de KITKAT\u00ae para os participantes das ativa\u00e7\u00f5es e distribuir\u00e1 pochetes estilizadas para quem estiver pelo gramado.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #tdi_1  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/09\/Kitkat-Chocolatory-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/09\/Stand-KitKat-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                <\/style>\r\n\r\n                <div id=\"tdi_1\" class=\"td-gallery td-slide-on-2-columns\">\r\n                    <div class=\"post_td_gallery\">\r\n                        <div class=\"td-gallery-slide-top\">\r\n                           <div class=\"td-gallery-title\"><\/div>\r\n\r\n                            <div class=\"td-gallery-controls-wrapper\">\r\n                                <div class=\"td-gallery-slide-count\"><span class=\"td-gallery-slide-item-focus\">1<\/span> de 2<\/div>\r\n                                <div class=\"td-gallery-slide-prev-next-but\">\r\n                                    <i class = \"td-icon-left doubleSliderPrevButton\"><\/i>\r\n                                    <i class = \"td-icon-right doubleSliderNextButton\"><\/i>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-1 \">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-slide-item td-item1\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/09\/Kitkat-Chocolatory.jpg\" title=\"Kitkat-Chocolatory\"  data-caption=\"Divulga\u00e7\u00e3o\nLoja KitKat Chocolatory\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/09\/Kitkat-Chocolatory-747x420.jpg\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/09\/Kitkat-Chocolatory-747x420.jpg 747w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/09\/Kitkat-Chocolatory-300x169.jpg 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/09\/Kitkat-Chocolatory-1024x576.jpg 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/09\/Kitkat-Chocolatory-768x432.jpg 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/09\/Kitkat-Chocolatory-1536x864.jpg 1536w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/09\/Kitkat-Chocolatory-640x360.jpg 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/09\/Kitkat-Chocolatory-681x383.jpg 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/09\/Kitkat-Chocolatory.jpg 1920w\" sizes=\"(max-width: 747px) 100vw, 747px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Divulga\u00e7\u00e3o\nLoja KitKat Chocolatory<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item2\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/09\/Stand-KitKat.jpg\" title=\"Stand-KitKat\"  data-caption=\"Divulga\u00e7\u00e3o\nEstande principal pr\u00f3ximo ao palco The One\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/09\/Stand-KitKat-747x420.jpg\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/09\/Stand-KitKat-747x420.jpg 747w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/09\/Stand-KitKat-300x169.jpg 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/09\/Stand-KitKat-1024x576.jpg 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/09\/Stand-KitKat-768x432.jpg 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/09\/Stand-KitKat-1536x864.jpg 1536w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/09\/Stand-KitKat-640x360.jpg 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/09\/Stand-KitKat-681x383.jpg 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/09\/Stand-KitKat.jpg 1920w\" sizes=\"(max-width: 747px) 100vw, 747px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Divulga\u00e7\u00e3o\nEstande principal pr\u00f3ximo ao palco The One<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n<p>J\u00e1 os outros dois andares do estande s\u00e3o destinados aos convidados da marca, jornalistas e influenciadores. L\u00e1, a ess\u00eancia da campanha &#8220;Let\u2019s Rock the Break&#8221; de KITKAT\u00ae se manifestar\u00e1, com DJ, bar e, claro, uma vista panor\u00e2mica dos shows, perfeita para registrar momentos \u00fanicos. &#8220;A primeira edi\u00e7\u00e3o de qualquer festival marca a hist\u00f3ria. KITKAT\u00ae n\u00e3o poderia ficar de fora, para elevar ainda mais essa experi\u00eancia do p\u00fablico e tornar esse momento memor\u00e1vel&#8221;, afirma Patr\u00edcia Nacamuta, Head de Marketing de Chocolates Nestl\u00e9\u00ae.<\/p>\n<p>Todas as ativa\u00e7\u00f5es e espa\u00e7os foram planejados com foco na acessibilidade, garantindo que todos os visitantes desfrutem das experi\u00eancias que a marca preparou para este evento.<\/p>\n<p><iframe title=\"Spotify Embed: Podcast CidadeMarketing\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/4khMKzP3FgFRWVwb73xicc?si=252fe5bff2b34909&#038;utm_source=oembed\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Al\u00e9m disso, ap\u00f3s KITKAT\u00ae ter sido o alimento mais vendido no Rock in Rio 2022, a marca levar\u00e1 aos participantes do festival uma loja especial de KITKAT\u00ae Chocolatory\u00ae, onde os sabores mais amados pelo p\u00fablico estar\u00e3o dispon\u00edveis. Al\u00e9m destes cl\u00e1ssicos, o espa\u00e7o tamb\u00e9m apresentar\u00e1 os quatro novos sabores inspirados em g\u00eaneros musical e na pluralidade do The Town. O Rock &amp; Roll se destaca com uma mistura intensa de chocolate e whiskey, capturando a ess\u00eancia do g\u00eanero. O MPB \u00e9 celebrado atrav\u00e9s do sabor Caju Amigo, que reflete a riqueza da m\u00fasica popular brasileira. O Funk, por sua vez, \u00e9 personificado pelo drink Chevette, uma combina\u00e7\u00e3o revigorante de lim\u00e3o e baunilha, fazendo jus \u00e0 efervesc\u00eancia da noite paulistana. E, por \u00faltimo, o g\u00eanero Pop \u00e9 representado por um sabor festivo e colorido de Cupcake.<\/p>\n<p>A \u00e1rea VIP tamb\u00e9m ser\u00e1 contemplada com uma ativa\u00e7\u00e3o instagram\u00e1vel, al\u00e9m da distribui\u00e7\u00e3o de shoulder bags, aprimorando a experi\u00eancia dos convidados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KITKAT\u00ae promete levar o seu break \u00e0 primeira edi\u00e7\u00e3o do The Town, o maior festival de m\u00fasica, cultura e arte de S\u00e3o Paulo. Ao longo de cinco dias, o p\u00fablico poder\u00e1 vivenciar o universo da marca por meio de diversas ativa\u00e7\u00f5es. Ao todo, ser\u00e3o tr\u00eas espa\u00e7os: o estande principal &#8220;Let&#8217;s Rock the Break&#8221;, uma loja [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[65,33,805,5726,28,1742,6046],"class_list":["post-47140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-campanha","tag-estrategia","tag-experiencia","tag-kitkat-chocolatory","tag-marketing","tag-musica","tag-the-town"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KITKAT\u00ae no The Town 2023 traz experi\u00eancias \u00e9picas e brindes exclusivos - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2023\/09\/02\/kitkat-no-the-town-2023-traz-experiencias-epicas-e-brindes-exclusivos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KITKAT\u00ae no The Town 2023 traz experi\u00eancias \u00e9picas e brindes exclusivos - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"KITKAT\u00ae promete levar o seu break \u00e0 primeira edi\u00e7\u00e3o do The Town, o maior festival de m\u00fasica, cultura e arte de S\u00e3o Paulo. 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