{"id":47026,"date":"2023-08-29T08:04:01","date_gmt":"2023-08-29T11:04:01","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=47026"},"modified":"2023-08-29T08:04:01","modified_gmt":"2023-08-29T11:04:01","slug":"the-town-2023-mcdonalds-lanca-o-mcmelt-the-town","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2023\/08\/29\/the-town-2023-mcdonalds-lanca-o-mcmelt-the-town\/","title":{"rendered":"The Town 2023: McDonald&#8217;s lan\u00e7a o McMelt The Town"},"content":{"rendered":"<p>Estreando uma parceria que promete ser hist\u00f3rica, o McDonald\u2019s lan\u00e7a o McMelt The Town, sandu\u00edche oficial do maior festival de m\u00fasica, cultura e arte de S\u00e3o Paulo, o The Town, que acontecer\u00e1 em setembro no Aut\u00f3dromo de Interlagos, e que vai ter todo o gostinho de M\u00e9qui nessa releitura do j\u00e1 conhecido Cheddar McMelt, dentro do festival oferecido no maior restaurante do M\u00e9qui na Am\u00e9rica Latina. A novidade \u00e9 a estrela da nova campanha criada e desenvolvida pela GALERIA .ag.<\/p>\n<p><a href=\"https:\/\/www.cidademarketing.com.br\/marketing\/sua-marca-vai-virar-noticia\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-44329 aligncenter\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/04\/cidademarketing_backlinks_marketingdigital_publieditorial_.png\" alt=\"\" width=\"500\" height=\"500\" \/><\/a><\/p>\n<p>\u201cPara este lan\u00e7amento quisemos romper as fronteiras do festival e levar o gostinho do The Town nessa edi\u00e7\u00e3o limitada do nosso McMelt mais querido agora com onion rings antes, para todo o pa\u00eds, e em todos os restaurantes do M\u00e9qui. Sempre falamos que tem festival, e tem festival com M\u00e9qui. E agora a gente quis dar a todos a chance de curtir antes um pouquinho do que o M\u00e9qui vai levar pra l\u00e1\u201d, explica S\u00e9rgio Eleut\u00e9rio, Diretor de Marketing do McDonald\u2019s no Brasil.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #tdi_1  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/08\/McDonalds_SANDUICHE-ARTISTA_30s_Frame_3-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/08\/McDonalds_SANDUICHE-ARTISTA_30s_Frame_4-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item3 {\r\n                        background: 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841px) 100vw, 841px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item4\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n<p>A campanha, criada e desenvolvida pela GALERIA .ag, conta com um filme de 30\u2019\u2019 para TV aberta e fechada, produzido pela Landscape e Lucha Libre, em que vemos o McMelt The Town chegando ao red carpet, com f\u00e3s gritando o seu nome e paparazzi \u00e1vidos por um click, com todo o glamour digno de uma estrela que arrasta multid\u00f5es. No filme, ainda \u00e9 poss\u00edvel ver f\u00e3s aproveitando um sandu\u00edche na plateia do The Town 2023.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"_9NLdEz0MaE\"><iframe title=\"Chegou McMelt The Town com Onion Rings!\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/_9NLdEz0MaE?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>\u201cA campanha estreia lan\u00e7ando o novo McMelt The Town como o artista principal do line-up, uma atra\u00e7\u00e3o que ningu\u00e9m esperava, mas todos queriam. A partir da\u00ed come\u00e7a a experi\u00eancia M\u00e9qui no The Town que todos v\u00e3o poder curtir, n\u00e3o s\u00f3 com o sandu\u00edche, mas tamb\u00e9m em iniciativas em diferentes pontos de contato, seja no restaurante, no drive, no delivery ou at\u00e9 mesmo no metr\u00f4 a caminho do festival\u201d, conta Rafael Urenha, CCO e s\u00f3cio fundador da GALERIA.<\/p>\n<p>O sandu\u00edche<\/p>\n<p>O McMelt The Town conta com uma receita exclusiva que une hamb\u00farguer de carne 100% bovina, onion rings e duas camadas do ic\u00f4nico molho l\u00e1cteo cremoso sabor cheddar, finalizado com o p\u00e3o escuro com gergelim. Uma combina\u00e7\u00e3o ic\u00f4nica de produtos de alta qualidade e confian\u00e7a, pensada especialmente para celebrar o evento e para levar a experi\u00eancia do festival para todo o pa\u00eds.<\/p>\n<p>A novidade est\u00e1 dispon\u00edvel nos McDonald\u2019s de todo o Brasil por tempo limitado pelo McDelivery ou Pe\u00e7a e Retire, no app do M\u00e9qui, al\u00e9m do balc\u00e3o do restaurante ou no Drive-Tudo. Para acompanhar todas as novidades do M\u00e9qui, <a href=\"https:\/\/www.mcdonalds.com.br\/\" target=\"_blank\" rel=\"noopener\">acesse o site<\/a>.<\/p>\n<p><iframe title=\"Spotify Embed: Podcast CidadeMarketing\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/4khMKzP3FgFRWVwb73xicc?si=252fe5bff2b34909&#038;utm_source=oembed\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>FICHA T\u00c9CNICA<br \/>\nT\u00edtulos: Sandu\u00edche Artista<br \/>\nDura\u00e7\u00e3o: 30\u201d<br \/>\nCliente: Arcos Dourados Com\u00e9rcio de Alimentos SA.<br \/>\nProduto: McMelt The Town<br \/>\nCampanha: McMelt The Town<br \/>\nAg\u00eancia: GALERIA .ag<br \/>\nCCO: Rafael Urenha<br \/>\nDire\u00e7\u00e3o Executiva de Cria\u00e7\u00e3o: Carlos Schleder e Phil Daij\u00f3<br \/>\nDire\u00e7\u00e3o de Cria\u00e7\u00e3o: Guzera e Rodrigo Porto<br \/>\nCria\u00e7\u00e3o: Gabriel Braz, Lais Delcelo, Gabo Moraes e Luan Alves<br \/>\nAtendimento: Ana Coutinho, Mariana Magalh\u00e3es, Paula Salvarani, Ta\u00eds Boaventura, Larissa Gama e J\u00falia Dantas<br \/>\nAprova\u00e7\u00e3o McDonald\u2019s: Sergio Eleut\u00e9rio, Lariane Duarte, Bruna Lahr, Amanda Borklian, Leticia Anjos e Rafaela Alejandra<br \/>\nM\u00eddia: Paulo Ilha, Kaline Lessio, Natalia Fernandes, Mirella Covaleski, Brenda Califano, Anna Melo e Bruno Souza<br \/>\nEstrat\u00e9gia: Carol Mello, Rafael Martins, Amanda Agapito, Felipe Ribeiro, Bruno Souza, Graziele Soares e Felipe Fonseca<br \/>\nPR: Patricia Capuchinho, Mariana Novaes e Fernanda Gil<br \/>\nSocial, influ\u00eancia e conte\u00fado: Fernando Sahb, Karen Bartels, Marcello Pereira, Tiago Carvalho, Mariana Sousa, Patricia Laureano, Giovana Maracaj\u00e1, David Silva e Mylena Fontes<br \/>\nData e Tecnologia: Guido Sarti, Marcelo Azevedo, Rafael Ribeiro, Malu Fischer e Gabriel dos Santos<br \/>\nProjetos: Marione Oliveira e Yarha Costa<br \/>\nDire\u00e7\u00e3o de Produ\u00e7\u00e3o Gr\u00e1fica e Digital: Marcos Moura<br \/>\nArtbuyer: Sonia Santos<br \/>\nProdu\u00e7\u00e3o Gr\u00e1fica: Cristiane Pacheco, Cristiano Arashiro, Leandro Cabral e Karine Parpaiola<br \/>\nCoordena\u00e7\u00e3o de Finaliza\u00e7\u00e3o: Pablo Felix<br \/>\nTratamento de Imagens: Marcelo dos Reis<br \/>\nRevis\u00e3o: Teresa Montes<br \/>\nIlustra\u00e7\u00e3o: Gabriel Viotto e Tiago Scaff &#8211; Altrn Studio<br \/>\nProdu\u00e7\u00e3o Integrada: Ducha Lopes, F\u00e1bio Truci, Beatriz Brand\u00e3o, Nat\u00e1lia Menken, Ana Ananias Renata Silva e Gabriel Mariano<br \/>\nJur\u00eddico: Rosimeire Brito<br \/>\nProdutora de Imagem: Reco\u0302ncavo<br \/>\nDiretor: Nixon<br \/>\n1\u00ba Assistente de direc\u0327a\u0303o: Ana Rios<br \/>\n2\u00ba Assistente de direc\u0327a\u0303o: Eduarda Felsmann<br \/>\nDiretor de fotografia: Nixon<br \/>\nDiretor de arte: Ana Carolina Proenc\u0327a Montagnana (Caca)<br \/>\nAssistente de arte: Victoria Flaksbaum Piccioni<br \/>\nProdutora de Objetos: Daiana Arna Ferreira<br \/>\n1\u00ba Assistente de Objetos: Adriana Arna Ferreira<br \/>\n2\u00ba Assistente de objetos: Maria Akkena Manzanares<br \/>\nProdutora executiva: Renata Munaretto<br \/>\nLine Producer: Renata Correa<br \/>\nOperac\u0327o\u0303es: Lindinalva Lima<br \/>\nCoordenadora de produc\u0327a\u0303o: Karol Brito<br \/>\nAtendimento: Beatriz Couto<br \/>\nAssistente de atendimento: Andressa Cardoso<br \/>\nDiretor de produc\u0327a\u0303o: Cristiane Lara Muzel de Moura (Cris Moura)<br \/>\nProdutora: Daniela Guedes<br \/>\nProdutor de elenco: Giovanna Rouvier Silveira de Souza<br \/>\nProdutor de locac\u0327a\u0303o: Felipe Brescianini de Sa\u0301<br \/>\nAssistente de Locac\u0327a\u0303o: Thamires Farinelli Cabrera<br \/>\nFigurinista: Eliza Schemin da Matta<br \/>\nAssistente de Figurino: Dandara Silveira de Jesus<br \/>\nAssistente de Figurino: Fla\u0301via Rossette<br \/>\nCamareiro: Jean Carlos Souza Carneiro<br \/>\nChefe de Ele\u0301trica: Paulo Se\u0301rgio Nunes da Silva<br \/>\nChefe de Maquina\u0301ria: Valdeci Soares Pires (Guzulinha)<br \/>\nMake: Wilson Francisco de Souza Junior (Kiko)<br \/>\nCulinarista: Paula Rainho<br \/>\nP\u00f3s Produtora: Frame Produ\u00e7\u00f5es<br \/>\nHead de pos: Wilson Fernandes<br \/>\nMontadores: Beto Ara\u00fajo e Allex Deracco<br \/>\nFinaliza\u00e7\u00e3o: Gislaine Garcia<br \/>\nAssistente de Finaliza\u00e7\u00e3o: Victor Bertonha e Andr\u00e9 dos Santos<br \/>\nComposi\u00e7\u00e3o: Ailton Piu\u00ed e Thiago Siebra<br \/>\nColorista: Acauan Pastore<br \/>\nMotion: Ebson Clarindo<br \/>\nProdutora de Som: Lucha Libre Audio<br \/>\nProdutor Musical: Paulinho Corcione e Danilo Barbalaco<br \/>\nCoordenador de Prod: Thacio Palanca<br \/>\nAssistente de Coordena\u00e7\u00e3o: Carol Oliveira<br \/>\nFinaliza\u00e7\u00e3o: Thacio Palanca e Ronald Galdino<br \/>\nAtendimento: Thais Urenha<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estreando uma parceria que promete ser hist\u00f3rica, o McDonald\u2019s lan\u00e7a o McMelt The Town, sandu\u00edche oficial do maior festival de m\u00fasica, cultura e arte de S\u00e3o Paulo, o The Town, que acontecer\u00e1 em setembro no Aut\u00f3dromo de Interlagos, e que vai ter todo o gostinho de M\u00e9qui nessa releitura do j\u00e1 conhecido Cheddar McMelt, dentro [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6,14],"tags":[65,33,805,28,1360,6201,2676],"class_list":["post-47026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-videos","tag-campanha","tag-estrategia","tag-experiencia","tag-marketing","tag-mcdonalds-2","tag-mcmelt-town","tag-mequi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Town 2023: McDonald&#039;s lan\u00e7a o McMelt The Town - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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