{"id":45771,"date":"2023-06-29T12:00:27","date_gmt":"2023-06-29T15:00:27","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=45771"},"modified":"2023-06-29T12:00:27","modified_gmt":"2023-06-29T15:00:27","slug":"heineken-e-premiada-com-dois-leoes-de-prata-e-um-bronze-no-festival-de-cannes","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2023\/06\/29\/heineken-e-premiada-com-dois-leoes-de-prata-e-um-bronze-no-festival-de-cannes\/","title":{"rendered":"Heineken\u00ae \u00e9 premiada com dois Le\u00f5es de Prata e um Bronze no Festival de Cannes"},"content":{"rendered":"<p>A Heineken\u00ae esteve presente na 70\u00aa edi\u00e7\u00e3o do Festival de Criatividade de Cannes, o mais importante pr\u00eamio da publicidade mundial, realizado na Fran\u00e7a entre os dias 19 e 23 de junho. No evento, os j\u00faris formados por publicit\u00e1rios de v\u00e1rios pa\u00edses selecionaram os cases vencedores. \u00c0 Heineken\u00ae foram outorgados dois Le\u00f5es de Prata, um na categoria Brand Experience &amp; Activation e outro em Creative B2B. As campanhas foram criadas pela Le Pub Brasil, ag\u00eancia de publicidade de Heineken\u00ae. A marca tamb\u00e9m foi reconhecida como a Terceira Marca Mais Criativa do Ano.<\/p>\n<p><a href=\"https:\/\/www.cidademarketing.com.br\/marketing\/sua-marca-vai-virar-noticia\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-44329 aligncenter\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/04\/cidademarketing_backlinks_marketingdigital_publieditorial_.png\" alt=\"\" width=\"500\" height=\"500\" \/><\/a><br \/>\nO case 0.0 Barriers, a\u00e7\u00e3o de Heineken 0.0 no ped\u00e1gio da CCR Via Lagos que liberava o ped\u00e1gio quando uma latinha ou long neck da Heineken 0.0 era apresentada, mostrando que \u00e9 poss\u00edvel desfrutar do cl\u00e1ssico sabor de Heineken 0.0 e dirigir com responsabilidade e fazia parte da campanha 0.0 \u00c1lcool 0.0 Barreiras, ganhou Le\u00e3o de Prata na categoria Brand Experience &amp; Activation e Le\u00e3o de Bronze em Creative Commerce.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"7g1UnzjO814\"><iframe title=\"HNK 0 0 BARRIERS\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/7g1UnzjO814?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>J\u00e1 o case Beer Power, cujo objetivo era levar parte da energia verde gerada por Heineken\u00ae para os bares parceiros em dificuldade, gerando economia de energia, al\u00e9m de ser ativado com uma a\u00e7\u00e3o Out Of Home que levava energia captada por outdoors para as geladeiras de bares selecionados, levou Le\u00e3o de Prata na categoria Creative B2B.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"lt-ncyQkKPU\"><iframe title=\"HEINEKEN - BEER POWER\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/lt-ncyQkKPU?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>A marca tamb\u00e9m foi finalista em 10 categorias, um feito de destaque j\u00e1 que o festival deste ano recebeu quase 27 mil inscri\u00e7\u00f5es de todo o mundo. Os trabalhos reconhecidos com shortlists foram: 0.0 Barriers (2), Beer Power (3), Just Another Night Out (1) e Solar Billboards (3).<\/p>\n<p>\u201c\u00c9 uma grande satisfa\u00e7\u00e3o ganhar n\u00e3o s\u00f3 um, mas tr\u00eas Le\u00f5es na premia\u00e7\u00e3o mais importante do mercado. Estamos muito felizes com essa conquista! Esperamos que as campanhas de Heineken\u00ae sigam destacando nossas principais mensagens e se conectando com nossos consumidores. Ver esse reconhecimento nos mostra que estamos no caminho certo\u201d, destaca Eduardo Picarelli, Diretor da Unidade de Neg\u00f3cios da Heineken\u00ae no Brasil.<\/p>\n<p>&#8220;\u00c9 uma conquista extremamente significativa para Le Pub Brasil. Tempos apenas 11 meses de opera\u00e7\u00e3o full e connseguimos dois Le\u00f5es de Prata e um de Bronze e mais 10 shortlists entre cinco projetos para Heineken\u00ae, o que mostra uma consist\u00eancia criativa de excel\u00eancia, uma vez que para o shortlist entram apenas 10% das melhores campanhas do ano no mundo, entre mais de 26 mil inscritas. As categorias tamb\u00e9m dizem muito sobre a consist\u00eancia do trabalho: Creative B2B, Creative Brand Experience &amp; Activation e Creative Commerce. Plataformas que est\u00e3o no DNA da marca Heineken\u00ae, al\u00e9m de ser a \u00fanica marca no pa\u00eds finalista na categoria Creative Business Transformation, reflexo do seu comprometimento a longo prazo de metas sustent\u00e1veis&#8221;, diz Felipe Cury, CCO de Le Pub Brasil.<\/p>\n<p>O Brasil participou com 1.930 trabalhos nas 29 categorias do festival e foi o terceiro pa\u00eds com mais campanhas inscritas, atr\u00e1s apenas de Estados Unidos e Reino Unido.<\/p>\n<p><iframe title=\"Spotify Embed: Podcast CidadeMarketing\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/4khMKzP3FgFRWVwb73xicc?si=252fe5bff2b34909&#038;utm_source=oembed\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>FICHA T\u00c9CNICA BEER POWER:<br \/>\nFelipe Cury<br \/>\nLe Pub Brazil Chief Creative Officer<\/p>\n<p>Greg Kickow<br \/>\nLe Pub Brazil Creative Director<\/p>\n<p>Alex Adati<br \/>\nLe Pub Brazil Creative Director<\/p>\n<p>Paula Picin<br \/>\nLe Pub Brazil Art Director<\/p>\n<p>Ana Carolina Miranda<br \/>\nLe Pub Brazil Art Director<\/p>\n<p>Eduardo Cometi<br \/>\nLe Pub Brazil<br \/>\nCopywriter<\/p>\n<p>Ana Hernandes<br \/>\nLe Pub Brazil General Manager<\/p>\n<p>Jayme Neto<br \/>\nLe Pub Brazil<br \/>\nBusiness Director<\/p>\n<p>Marina Roge<br \/>\nLe Pub Brazil Business Manager<\/p>\n<p>Suellen Agatta<br \/>\nLe Pub Brazil Business Assistant<\/p>\n<p>Denise Frasseto<br \/>\nLe Pub Brazil Project Leader<\/p>\n<p>Marcelo Ara\u00fajo<br \/>\nLe Pub Brazil Project Assistant<\/p>\n<p>Silvia Paes<br \/>\nLe Pub Brazil<br \/>\nHead of Strategy<\/p>\n<p>Sergio Tercarolli<br \/>\nLe Pub Brazil<br \/>\nPlanning Director<\/p>\n<p>Fernanda Tiozo<br \/>\nLe Pub Brazil<br \/>\nStrategy Manager<\/p>\n<p>Mauricio Giamellaro<br \/>\nHeineken\u00ae Brazil CEO<\/p>\n<p>Nabil Nasser<br \/>\nHeineken\u00ae Brazil CMO<\/p>\n<p>Eduardo Picarelli<br \/>\nHeineken\u00ae Brazil Brand Sr Director<\/p>\n<p>Beatrice Jord\u00e3o<br \/>\nHeineken\u00ae Brazil Sr Brand Manager<\/p>\n<p>Rafael Rizzi<br \/>\nHeineken\u00ae Brazil<br \/>\nStrategic Planning<\/p>\n<p>Melina Couto<br \/>\nHeineken\u00ae Brazil Marketing Coordinator<\/p>\n<p>Ornella Guzzo<br \/>\nHeineken\u00ae Brazil Sustainability Director<\/p>\n<p>Williane Vieira<br \/>\nHeineken\u00ae Brazil Media Strategy Coordinator<\/p>\n<p>Mauro Homem<br \/>\nHeineken\u00ae Brazil VP Corporate Affairs<\/p>\n<p>Williane Vieira<br \/>\nHeineken\u00ae<br \/>\nBrazil Media Strategy Coordinator<\/p>\n<p>Bram Westenbrink<br \/>\nSr. Director Global Heineken\u00ae Brand<\/p>\n<p>Daniela Iebba<br \/>\nHeineken\u00ae Global Communication Director<\/p>\n<p>Guilherme Retz<br \/>\nHeineken\u00ae Global Communication Manager<\/p>\n<p>Lucas Mayer<br \/>\nDaHouse Partner &amp; Music Director<\/p>\n<p>Silvinho Erne<br \/>\nDaHouse Partner &amp; Music Productor<\/p>\n<p>FICHA T\u00c9CNICA 0.0 BARRIERS:<br \/>\nFelipe Cury<br \/>\nLe Pub Brazil Chief Creative Officer<\/p>\n<p>Greg Kickow<br \/>\nLe Pub Brazil Creative Director<\/p>\n<p>Alex Adati<br \/>\nLe Pub Brazil Creative Director<\/p>\n<p>Marcelo Vaz<br \/>\nLe Pub Brazil Art Director<\/p>\n<p>Mauro Elton<br \/>\nLe Pub Brazil Art Director<\/p>\n<p>Jo\u00e3o Eustachio<br \/>\nLe Pub Brazil Copywriter<\/p>\n<p>Vinicius Biss<br \/>\nLe Pub Brazil Copywriter<\/p>\n<p>Leonardo Mar\u00e7al &#8211; Copywriter<\/p>\n<p>Ana Hernandes<br \/>\nLe Pub Brazil General Manager<\/p>\n<p>Jayme Neto<br \/>\nLe Pub Brazil Business Director<\/p>\n<p>Marina Roge<br \/>\nLe Pub Brazil Business Manager<\/p>\n<p>Suellen Agatta<br \/>\nLe Pub Brazil Business Assistent<\/p>\n<p>Denise Frasseto<br \/>\nLe Pub Brazil Project Leader<\/p>\n<p>Marcelo Ara\u00fajo<br \/>\nLe Pub Brazil Project Assistent<\/p>\n<p>Silvia Paes<br \/>\nLe Pub Brazil Head of Strategy<br \/>\nSergio Tercarolli<br \/>\nLe Pub Brazil Planning Director<\/p>\n<p>Fernanda Tiozo<br \/>\nLe Pub Brazil Strategy Manager<\/p>\n<p>Mauricio Giamellaro<br \/>\nHeineken\u00ae Brazil CEO:<\/p>\n<p>Nabil Nasser<br \/>\nHeineken\u00ae Brazil CMO<\/p>\n<p>Eduardo Picarelli<br \/>\nHeineken\u00ae Brazil Brand Sr Director<\/p>\n<p>Beatrice Jord\u00e3o<br \/>\nHeineken\u00ae Brazil Sr Brand Manager<\/p>\n<p>Igor de Castro<br \/>\nHeineken\u00ae Brazil Sr Brand Manager<\/p>\n<p>Fernanda Saboya<br \/>\nHeineken\u00ae Brazil Connections Director<\/p>\n<p>Marina Awada<br \/>\nHeineken\u00ae Brazil Marketing Coordinator<\/p>\n<p>Adriana Teixeira<br \/>\nHeineken\u00ae Brazil Head of PR<\/p>\n<p>Williane Vieira<br \/>\nHeineken\u00ae Brazil Media Strategy Coordinator<\/p>\n<p>Jonathan O\u2019Lone<br \/>\nHeineken\u00ae Brand Global PR Lead<\/p>\n<p>Bram Westenbrink<br \/>\nSr. Director Global Heineken\u00ae Brand<\/p>\n<p>Daniela Ibba<br \/>\nHeineken\u00ae Global Communication Director<\/p>\n<p>Guilherme Retz<br \/>\nHeineken\u00ae Global Communication Manager<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Heineken\u00ae esteve presente na 70\u00aa edi\u00e7\u00e3o do Festival de Criatividade de Cannes, o mais importante pr\u00eamio da publicidade mundial, realizado na Fran\u00e7a entre os dias 19 e 23 de junho. No evento, os j\u00faris formados por publicit\u00e1rios de v\u00e1rios pa\u00edses selecionaram os cases vencedores. \u00c0 Heineken\u00ae foram outorgados dois Le\u00f5es de Prata, um na [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[65,1470,33,654,28,66,181],"class_list":["post-45771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-campanha","tag-cannes","tag-estrategia","tag-heineken","tag-marketing","tag-propaganda","tag-publicidade"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken\u00ae \u00e9 premiada com dois Le\u00f5es de Prata e um Bronze no Festival de Cannes - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2023\/06\/29\/heineken-e-premiada-com-dois-leoes-de-prata-e-um-bronze-no-festival-de-cannes\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken\u00ae \u00e9 premiada com dois Le\u00f5es de Prata e um Bronze no Festival de Cannes - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"A Heineken\u00ae esteve presente na 70\u00aa edi\u00e7\u00e3o do Festival de Criatividade de Cannes, o mais importante pr\u00eamio da publicidade mundial, realizado na Fran\u00e7a entre os dias 19 e 23 de junho. No evento, os j\u00faris formados por publicit\u00e1rios de v\u00e1rios pa\u00edses selecionaram os cases vencedores. \u00c0 Heineken\u00ae foram outorgados dois Le\u00f5es de Prata, um na [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cidademarketing.com.br\/marketing\/2023\/06\/29\/heineken-e-premiada-com-dois-leoes-de-prata-e-um-bronze-no-festival-de-cannes\/\" \/>\n<meta property=\"og:site_name\" content=\"CidadeMarketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/portalcidademarketing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/thalesbrandao\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-29T15:00:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2023\/06\/heineken_cannes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1449\" \/>\n\t<meta property=\"og:image:height\" content=\"852\" 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