{"id":44115,"date":"2023-03-21T08:44:36","date_gmt":"2023-03-21T11:44:36","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=44115"},"modified":"2023-03-21T08:44:36","modified_gmt":"2023-03-21T11:44:36","slug":"chas-leao-cria-campanha-leao-e-bom-pra-que","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2023\/03\/21\/chas-leao-cria-campanha-leao-e-bom-pra-que\/","title":{"rendered":"Ch\u00e1s Le\u00e3o cria campanha &#8220;Le\u00e3o \u00e9 Bom Pra Qu\u00ea&#8221;"},"content":{"rendered":"<p>A famosa marca de ch\u00e1s, a Ch\u00e1s Le\u00e3o apostou na campanha intitulada &#8220;Le\u00e3o \u00e9 Bom Pra Qu\u00ea&#8221;, em parceria com a ag\u00eancia Ogilvy Brasil e a MOOC, com o objetivo de destacar as linhas de ch\u00e1s gelado, como o Ch\u00e1 Matte Le\u00e3o, Ice Teas e Ch\u00e1s Le\u00e3o preparo em \u00e1gua gelada. O principal intuito na mensagem \u00e9 mostrar aos consumidores momentos marcantes da esta\u00e7\u00e3o mais quente do ano com Le\u00e3o, e a partir disso, ajudar a fomentar novas mensagens envolvendo a bebida.<\/p>\n<p><iframe title=\"Spotify Embed: Podcast CidadeMarketing\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/4khMKzP3FgFRWVwb73xicc?si=252fe5bff2b34909&#038;utm_source=oembed\"><\/iframe><\/p>\n<p>As pe\u00e7as estrat\u00e9gicas desenvolvidas a quatro m\u00e3os incluem os Ch\u00e1s Le\u00e3o em situa\u00e7\u00f5es de consumo cotidianas, culturais e naturais das pessoas, propondo ent\u00e3o a mensagem que Le\u00e3o \u00e9 seu parceiro refrescante em todos os momentos.<\/p>\n<p>&#8220;Resgatar a ess\u00eancia de um momento cultural t\u00e3o forte e esperado nacionalmente surgiu n\u00e3o s\u00f3 de uma pesquisa criativa aprofundada, como tamb\u00e9m da pesquisa acerca do comportamento brasileiro durante a esta\u00e7\u00e3o. Trouxemos para a campanha aquilo que vivenciamos e experimentamos em nossas vidas, e esse \u00e9 o grande mote criativo que estamos propondo por tr\u00e1s da conex\u00e3o de marca junto ao consumidor&#8221;, compartilha Carla Silva, L\u00edder de Cria\u00e7\u00e3o da MOOC.<\/p>\n<p>O time desenvolveu quatro filmes, que abordam o territ\u00f3rio de game, escrit\u00f3rio, parque e at\u00e9 um momento relax dentro de casa, mas sempre com um Ch\u00e1 Le\u00e3o em destaque. Eles ser\u00e3o veiculados nas redes sociais da marca.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CnP7tZYO17i\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver essa foto no Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CnP7tZYO17i\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por Lea\u0303o (@chasleao)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&#8220;A gente bebeu de v\u00e1rias fontes para entregar um mix criativo \u00fanico. Desde a est\u00e9tica nost\u00e1lgica das anima\u00e7\u00f5es dos anos 90, com a ousadia de uma cultura jovem brasileira que vem surgindo por a\u00ed, e at\u00e9 de transformar perrengues cotidianos em atividades l\u00fadicas. Os filmes destacam um ver\u00e3o mais anal\u00f3gico, refrescante e divertido conectado com a marca.&#8221;, explicam Gabriel Ar\u00eade, Redator e Vinicius Montes, Diretor de arte na Ogilvy Brasil.<\/p>\n<p>\u201cPara o clima de ver\u00e3o, as anima\u00e7\u00f5es da campanha dos Ch\u00e1s Le\u00e3o t\u00eam uma brasilidade na est\u00e9tica. A Factory priorizou o craft na composi\u00e7\u00e3o art\u00edstica dos cen\u00e1rios e personagens 2D, que, com uma riqueza de detalhes e texturas, ganharam mais realismo nas express\u00f5es. Para esse visual leve e gostoso, as anima\u00e7\u00f5es ganharam um movimento bem flu\u00eddo\u201d, detalha Jennifer Djehdian, fundadora e produtora executiva da Factory.<\/p>\n<p><iframe style=\"width: 100%; max-width: 660px; overflow: hidden; background: transparent;\" src=\"https:\/\/embed.podcasts.apple.com\/br\/podcast\/podcast-cidademarketing\/id1371923283\" height=\"450\" frameborder=\"0\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\"><\/iframe><br \/>\nFicha t\u00e9cnica<\/p>\n<p>Ag\u00eancia: Ogilvy Brasil<br \/>\nCliente: Coca Cola \/ Le\u00e3o<br \/>\nCampanha: Le\u00e3o &#8211; Vinhetas &#8211; \u00c9 bom pra qu\u00ea?<br \/>\nCria\u00e7\u00e3o Ogilvy<\/p>\n<p>CCO: Sergio Mugnaini<br \/>\nDiretor de Cria\u00e7\u00e3o Executivo: Mathias Almeida<br \/>\nDiretor de Cria\u00e7\u00e3o: Danilo Dualiby<br \/>\nDiretor de Arte: Vinicius Montes<br \/>\nDiretor de Arte: Andr\u00e9 Queiroz<br \/>\nRedator: Gabriel Ar\u00eade<\/p>\n<p>Atendimento<\/p>\n<p>Head de Atendimento: Denise Caruso<br \/>\nDiretora de Contas: Camila Camargo Executiva de Contas: Daiane Gois<br \/>\nAssistente de atendimento: Marina Machado<br \/>\nEstagi\u00e1ria: Bruna Rosa<\/p>\n<p>Social Ogilvy<br \/>\nContent Strategy Lider: Gabriel Nogueira<br \/>\nContent Strategist: Julia Alencar<br \/>\nCommunity Manager: Douglas Araujo<br \/>\nPlanejamento:<br \/>\nChief Strategy Officer: Thais Fraz\u00e3o<br \/>\nDiretora de Planejamento: Fernanda Neves<br \/>\nGerente de Planejamento: Caroline Betella<br \/>\nPR: Raphaela Brito<\/p>\n<p>Integrated Production Director: Fabiola Thomal<br \/>\nExecutive Producer: Amanda Costeski<br \/>\nProdu\u00e7\u00e3o do Filme \u2013 Factory<br \/>\nProdutora Executiva: Jennifer Djehdian DA e Pesquisa: Leonardo Carvalho<br \/>\nHead de Arte: Doug Lira<br \/>\nStoryboard: Doug Lira<br \/>\nDesign Personagens: Vencys Lao Ilustra\u00e7\u00e3o Cen\u00e1rios: Leonardo Ara\u00fajo<br \/>\nColoriza\u00e7\u00e3o personagens e props: Allan Costa<br \/>\nAnimatics: Jonatas Robles Head de P\u00f3s: Leonardo Uehara<br \/>\nComposi\u00e7\u00e3o e Finaliza\u00e7\u00e3o: Leonardo Uehara; Guilherme Vasca<br \/>\nAnima\u00e7\u00e3o personagens: Giovanna Ceneviva Cell Animation: Gilson Junior<br \/>\nCreative Manager LATAM: Silvio Maranh\u00e3o<br \/>\nMarketing Manager: Nathalia Cardoso<br \/>\nAccount Director Manager: Bernardo Bou\u00e7as<br \/>\nProdutora de som: A-Gandaia<br \/>\nAtendimento: Samira Tortelli<br \/>\nDire\u00e7\u00e3o Art\u00edstica: Pedro Turra<br \/>\nProdu\u00e7\u00e3o Musical: Pedro Turra &amp; Fabio Mancuso<br \/>\nFinaliza\u00e7\u00e3o: Fabio Mancuso<br \/>\nLocutora: Gabriela Viguini<\/p>\n<p>Cliente: Ch\u00e1s Le\u00e3o<br \/>\nCreative Manager LATAM: Silvio Maranh\u00e3o<br \/>\nMarketing Manager: Nathalia Cardoso<br \/>\nAccount Director Manager: Bernardo Bou\u00e7as<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A famosa marca de ch\u00e1s, a Ch\u00e1s Le\u00e3o apostou na campanha intitulada &#8220;Le\u00e3o \u00e9 Bom Pra Qu\u00ea&#8221;, em parceria com a ag\u00eancia Ogilvy Brasil e a MOOC, com o objetivo de destacar as linhas de ch\u00e1s gelado, como o Ch\u00e1 Matte Le\u00e3o, Ice Teas e Ch\u00e1s Le\u00e3o preparo em \u00e1gua gelada. O principal intuito na [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[65,33,28,870,66,181],"class_list":["post-44115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-campanha","tag-estrategia","tag-marketing","tag-matte-leao","tag-propaganda","tag-publicidade"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ch\u00e1s Le\u00e3o cria campanha &quot;Le\u00e3o \u00e9 Bom Pra Qu\u00ea&quot; - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2023\/03\/21\/chas-leao-cria-campanha-leao-e-bom-pra-que\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ch\u00e1s Le\u00e3o cria campanha &quot;Le\u00e3o \u00e9 Bom Pra Qu\u00ea&quot; - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"A famosa marca de ch\u00e1s, a Ch\u00e1s Le\u00e3o apostou na campanha intitulada &#8220;Le\u00e3o \u00e9 Bom Pra Qu\u00ea&#8221;, em parceria com a ag\u00eancia Ogilvy Brasil e a MOOC, com o objetivo de destacar as linhas de ch\u00e1s gelado, como o Ch\u00e1 Matte Le\u00e3o, Ice Teas e Ch\u00e1s Le\u00e3o preparo em \u00e1gua gelada. 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