{"id":40972,"date":"2022-12-02T15:11:53","date_gmt":"2022-12-02T18:11:53","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=40972"},"modified":"2022-12-02T15:11:53","modified_gmt":"2022-12-02T18:11:53","slug":"asics-e-zee-dog-human-fecham-parceria-e-lancam-collab-inedita","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/12\/02\/asics-e-zee-dog-human-fecham-parceria-e-lancam-collab-inedita\/","title":{"rendered":"ASICS e Zee.Dog Human fecham parceria e lan\u00e7am collab in\u00e9dita"},"content":{"rendered":"<p>ASICS e Zee.Dog Human uniram for\u00e7as para o lan\u00e7amento de uma collab in\u00e9dita, com lan\u00e7amento marcado para este s\u00e1bado (3). A cole\u00e7\u00e3o contar\u00e1 com duas colorways exclusivas do ic\u00f4nico t\u00eanis Japan S e tamb\u00e9m com roupas e acess\u00f3rios em edi\u00e7\u00e3o limitada.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Spotify Embed: Podcast CidadeMarketing\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/4khMKzP3FgFRWVwb73xicc?si=252fe5bff2b34909&#038;utm_source=oembed\"><\/iframe><\/p>\n<p>A Zee.Dog \u00e9 conhecida globalmente por ser a primeira marca a obter relev\u00e2ncia e status de \u201clove brand\u201d no segmento de acess\u00f3rios para cachorros. E, partindo da demanda de sua comunidade e tamb\u00e9m de sua pr\u00f3pria equipe criativa para o desenvolvimento de produtos que representem a Zee.Dog para al\u00e9m do mundo pet, foi lan\u00e7ada em 2020 a Zee.Dog Human. A nova marca j\u00e1 \u00e9 considerada entre as mais relevantes da cena streetwear brasileira.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #tdi_1  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/12\/1201A866_020_3-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/12\/1201A866_020_4-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item3 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/12\/1201A866_020_7-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item4 {\r\n          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class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/12\/ASICSxZDH_ANALOG_2-scaled.jpg\" title=\"ASICSxZDH_ANALOG_2\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/12\/ASICSxZDH_ANALOG_2-614x420.jpg\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/12\/ASICSxZDH_ANALOG_2-614x420.jpg 614w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/12\/ASICSxZDH_ANALOG_2-300x205.jpg 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/12\/ASICSxZDH_ANALOG_2-1024x701.jpg 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/12\/ASICSxZDH_ANALOG_2-768x525.jpg 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/12\/ASICSxZDH_ANALOG_2-1536x1051.jpg 1536w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/12\/ASICSxZDH_ANALOG_2-2048x1401.jpg 2048w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/12\/ASICSxZDH_ANALOG_2-640x438.jpg 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/12\/ASICSxZDH_ANALOG_2-681x466.jpg 681w\" sizes=\"(max-width: 614px) 100vw, 614px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item10\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/12\/ZDH-x-Asics-096-scaled.jpg\" title=\"ZDH x Asics-096\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/12\/ZDH-x-Asics-096-280x420.jpg\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/12\/ZDH-x-Asics-096-280x420.jpg 280w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/12\/ZDH-x-Asics-096-200x300.jpg 200w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/12\/ZDH-x-Asics-096-684x1024.jpg 684w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/12\/ZDH-x-Asics-096-768x1150.jpg 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/12\/ZDH-x-Asics-096-1025x1536.jpg 1025w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/12\/ZDH-x-Asics-096-1367x2048.jpg 1367w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/12\/ZDH-x-Asics-096-640x959.jpg 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/12\/ZDH-x-Asics-096-681x1020.jpg 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/12\/ZDH-x-Asics-096-scaled.jpg 1709w\" sizes=\"(max-width: 280px) 100vw, 280px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item4\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item5\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item6\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item7\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item8\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item9\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item10\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n<p>A ASICS acredita na filosofia de \u201cAnima Sana In Corpore Sano (\u201cmente s\u00e3 em corpo s\u00e3o\u201d). Este prop\u00f3sito representa o desejo de que pessoas de todo o mundo vivam vidas saud\u00e1veis e felizes, tanto no corpo quanto na mente, al\u00e9m da aten\u00e7\u00e3o constante em desenvolver esfor\u00e7os que visam preservar um ambiente saud\u00e1vel. A ASICS Sportstyle \u00e9 a linha casual da marca, com todo o conforto da l\u00edder no segmento de Performance e introduzindo designs inspirados na heran\u00e7a tecnol\u00f3gica do Jap\u00e3o, collabs e edi\u00e7\u00f5es limitadas que rapidamente se tornam objetos de desejo na cena do streetwear.<\/p>\n<p>Zee.Dog Human e ASICS come\u00e7aram a edificar essa parceria a partir do lan\u00e7amento do Zee.Dog Temple, quando a ASICS inaugurou o Sneaker Wall da loja conceito com a venda de alguns modelos exclusivos da linha Sportstyle. Pela sinergia de ideias e filosofia de trabalho pautada em excel\u00eancia de design, somado ao fato da equipe do Zee.Dog Temple ter adotado o Japan S como o t\u00eanis preferido para o dia a dia na loja, n\u00e3o restava d\u00favidas de que a silhueta cl\u00e1ssica das quadras de basquete dos anos 80 seria o item chave de conex\u00e3o entre as marcas.<\/p>\n<p>A cria\u00e7\u00e3o das duas vers\u00f5es do Japan S assinadas pela Zee.Dog Human n\u00e3o precisou mais do que 40 minutos para acontecer, e foi resolvida j\u00e1 em um primeiro encontro entre os designers das marcas. A Zee.Dog Human trouxe materiais que j\u00e1 fazem parte da identidade da marca, como o canvas no tom natural de algod\u00e3o (off-white) usado na Worker Jacket, e o veludo bege do bon\u00e9 Heritage, com detalhes em vermelho.<\/p>\n<p>Para uma segunda vers\u00e3o, o quimono de jiu-j\u00edtsu brasileiro foi a inspira\u00e7\u00e3o em sua vers\u00e3o preta com um tom abaixo, simulando o desgaste de uso e lavagens. Essa colora\u00e7\u00e3o foi aplicada a um tecido canvas combinado ao material \u201ctressado\u201d que remete ao quimono da modalidade em voga. Nos detalhes, o roxo, cor de uma das gradua\u00e7\u00f5es de faixa do jiu-j\u00edtsu. Ambos contam com uma segunda op\u00e7\u00e3o de cadar\u00e7o roli\u00e7o.<\/p>\n<p>\u201cA abordagem da Zee.Dog Human enquanto marca de Streetwear conversa com o que a ASICS promove em Sportstyle, o que permitiu um processo criativo fluido e natural. O desafio de executar materiais diferenciados nos levou a uma produ\u00e7\u00e3o extremamente artesanal. O n\u00edvel de detalhe e qualidade \u00e9 ainda mais evidente com o produto em m\u00e3os\u201d, disse Daniel Costa, diretor de produtos da ASICS.<\/p>\n<p>A colabora\u00e7\u00e3o n\u00e3o se limita aos t\u00eanis. Para criar uma atmosfera ainda maior, esse mood criativo ganhou um \u201cspin off\u201d com a cria\u00e7\u00e3o da cal\u00e7a de quimono com as ic\u00f4nicas \u201cTiger Stripes\u201d bordadas como refor\u00e7o matelassado nos joelhos. Al\u00e9m disso, a cole\u00e7\u00e3o conta com t-shirts wide, um modelo exclusivo de meia e um bon\u00e9.<br \/>\n\u201cO design japon\u00eas \u00e9 nossa refer\u00eancia prim\u00e1ria. Do conceito \u00e0 forma e fun\u00e7\u00e3o, tudo o que fazemos \u00e9 de alguma forma influenciado por essa forma de pensar o projeto e imprimir significado nas coisas\u201d, comentou S\u00e9rgio Jos\u00e9 Barbosa &#8211; S\u00f3cio e Diretor Zee.Dog Human.<\/p>\n<p>Os itens ser\u00e3o vendidos no e-commerce da Zee.Dog e no Zee.Dog Temple no dia 3 de dezembro, e, a partir do dia 5 (segunda-feira), no e-commerce e nas lojas f\u00edsicas da ASICS e na Guadalupe Store. O lan\u00e7amento da cole\u00e7\u00e3o tamb\u00e9m contar\u00e1 com uma festa aberta ao p\u00fablico na Zee.Dog Temple, em S\u00e3o Paulo, marcando a celebra\u00e7\u00e3o da collab.<\/p>\n<p><iframe style=\"width: 100%; max-width: 660px; overflow: hidden; background: transparent;\" src=\"https:\/\/embed.podcasts.apple.com\/br\/podcast\/podcast-cidademarketing\/id1371923283\" height=\"450\" frameborder=\"0\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ASICS e Zee.Dog Human uniram for\u00e7as para o lan\u00e7amento de uma collab in\u00e9dita, com lan\u00e7amento marcado para este s\u00e1bado (3). 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