{"id":40527,"date":"2022-11-25T12:43:11","date_gmt":"2022-11-25T15:43:11","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=40527"},"modified":"2022-11-25T12:43:11","modified_gmt":"2022-11-25T15:43:11","slug":"agencia-e-premiada-com-ativacao-use-mequi-a-nova-colecao-de-roupas-e-acessorios-do-mcdonalds","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/11\/25\/agencia-e-premiada-com-ativacao-use-mequi-a-nova-colecao-de-roupas-e-acessorios-do-mcdonalds\/","title":{"rendered":"Ag\u00eancia \u00e9 premiada com ativa\u00e7\u00e3o Use M\u00e9qui, a nova cole\u00e7\u00e3o de roupas e acess\u00f3rios do McDonald&#8217;s"},"content":{"rendered":"<p>A Creata, ag\u00eancia global de brand &amp; activation, foi premiada pelo POPAI Brasil, o Oscar do varejo brasileiro, e \u00e9 finalista em 6 categorias do AMPRO Globes Awards 2022, a maior premia\u00e7\u00e3o do Live Marketing do pa\u00eds, com o case Use M\u00e9qui, a nova cole\u00e7\u00e3o de roupas e acess\u00f3rios do McDonald\u2019s.<\/p>\n<p><iframe title=\"Spotify Embed: Podcast CidadeMarketing\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/4khMKzP3FgFRWVwb73xicc?si=252fe5bff2b34909&#038;utm_source=oembed\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>A ag\u00eancia assinou a cria\u00e7\u00e3o de todo o design, produ\u00e7\u00e3o e comercializa\u00e7\u00e3o da cole\u00e7\u00e3o, que j\u00e1 est\u00e1 sendo vendida em S\u00e3o Paulo e pelo marketplace Magalu. Pela primeira vez, o consumidor tem acesso a produtos M\u00e9qui que n\u00e3o s\u00e3o da linha aliment\u00edcia, s\u00e3o itens de moda e acess\u00f3rios, como cadernos, \u00edm\u00e3s de geladeira, camisetas, bon\u00e9s, bags, entre outros &#8211; <a href=\"http:\/\/www.mcdonalds.com.br\/usemequi\" target=\"_blank\" rel=\"noopener\">www.mcdonalds.com.br\/usemequi<\/a>.<\/p>\n<p>\u201cTrata-se de uma iniciativa in\u00e9dita do McDonald\u2019s com grande visibilidade, onde a Creata teve a honra de fazer todo o projeto desde o design, produ\u00e7\u00e3o, estoque, log\u00edstica, delivery, promo\u00e7\u00e3o e vendas. Temos um truck que montamos em frente \u00e0 Loja M\u00e9qui 1000, na Avenida Paulista, que \u00e9 a primeira loja McDonald\u2019s sobre rodas, al\u00e9m das vendas online no site e app da nossa parceira Magalu\u201d, afirma o Senior Vice-President LATAM da Creata, Regis Duarte.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #tdi_1  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/Use-MC-externa1270-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/creata-mcd-97-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item3 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/creata-mcd-37-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                <\/style>\r\n\r\n                <div id=\"tdi_1\" class=\"td-gallery td-slide-on-2-columns\">\r\n                    <div class=\"post_td_gallery\">\r\n                        <div class=\"td-gallery-slide-top\">\r\n                           <div class=\"td-gallery-title\"><\/div>\r\n\r\n                            <div class=\"td-gallery-controls-wrapper\">\r\n                                <div class=\"td-gallery-slide-count\"><span class=\"td-gallery-slide-item-focus\">1<\/span> de 3<\/div>\r\n                                <div class=\"td-gallery-slide-prev-next-but\">\r\n                                    <i class = \"td-icon-left doubleSliderPrevButton\"><\/i>\r\n                                    <i class = \"td-icon-right doubleSliderNextButton\"><\/i>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-1 \">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-slide-item td-item1\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/Use-MC-externa1270.jpg\" title=\"Use-MC-externa1270\"  data-caption=\"Truck Use M\u00e9qui, elaborado pela Creata Brasil \nDivulga\u00e7\u00e3o \n\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/Use-MC-externa1270-630x420.jpg\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/Use-MC-externa1270-630x420.jpg 630w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/Use-MC-externa1270-300x200.jpg 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/Use-MC-externa1270-1024x683.jpg 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/Use-MC-externa1270-768x512.jpg 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/Use-MC-externa1270-1536x1024.jpg 1536w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/Use-MC-externa1270-640x427.jpg 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/Use-MC-externa1270-681x454.jpg 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/Use-MC-externa1270.jpg 1920w\" sizes=\"(max-width: 630px) 100vw, 630px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Truck Use M\u00e9qui, elaborado pela Creata Brasil \nDivulga\u00e7\u00e3o \n<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item2\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/creata-mcd-97.jpg\" title=\"creata-mcd-97\"  data-caption=\"Compras no truck Use M\u00e9qui \nDivulga\u00e7\u00e3o \n\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/creata-mcd-97-630x420.jpg\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/creata-mcd-97-630x420.jpg 630w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/creata-mcd-97-300x200.jpg 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/creata-mcd-97-1024x683.jpg 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/creata-mcd-97-768x512.jpg 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/creata-mcd-97-1536x1024.jpg 1536w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/creata-mcd-97-2048x1365.jpg 2048w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/creata-mcd-97-640x427.jpg 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/creata-mcd-97-681x454.jpg 681w\" sizes=\"(max-width: 630px) 100vw, 630px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Compras no truck Use M\u00e9qui \nDivulga\u00e7\u00e3o \n<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item3\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/creata-mcd-37.jpg\" title=\"creata-mcd-37\"  data-caption=\"Use M\u00e9qui, a nova cole\u00e7\u00e3o de roupas e acess\u00f3rios do McDonald\u2019s \nDivulga\u00e7\u00e3o \n\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/creata-mcd-37-630x420.jpg\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/creata-mcd-37-630x420.jpg 630w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/creata-mcd-37-300x200.jpg 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/creata-mcd-37-1024x682.jpg 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/creata-mcd-37-768x512.jpg 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/creata-mcd-37-1536x1024.jpg 1536w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/creata-mcd-37-2048x1365.jpg 2048w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/creata-mcd-37-640x426.jpg 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/creata-mcd-37-681x454.jpg 681w\" sizes=\"(max-width: 630px) 100vw, 630px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Use M\u00e9qui, a nova cole\u00e7\u00e3o de roupas e acess\u00f3rios do McDonald\u2019s \nDivulga\u00e7\u00e3o \n<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n<p>O case levou o trof\u00e9u de Bronze na categoria Projetos para Design e Arquitetura de Loja no POPAI Brasil e concorre ao ouro nas categorias Creative Business Transformation, Melhor Constru\u00e7\u00e3o de Marca, Melhor Lan\u00e7amento de Produto, Melhor Campanha de Comunica\u00e7\u00e3o Integrada, Melhor Campanha de Trade Marketing e Melhor Campanha de Fidelidade De Marca no AMPRO Globes Awards. Os resultados da maior premia\u00e7\u00e3o do Live Marketing no Brasil ser\u00e3o divulgados no pr\u00f3ximo dia 6 de dezembro.<br \/>\nA Creata \u00e9 uma ag\u00eancia global de ideias e ativa\u00e7\u00e3o de marcas. Com quase 50 anos de mercado, sendo 26 no Brasil, atua com v\u00e1rias marcas global e localmente, como Coca-Cola, Nestl\u00e9, Kellogg\u2019s, McDonald\u2019s &#8211; cliente h\u00e1 mais de 30 anos, entre outras.<\/p>\n<p><iframe style=\"width: 100%; max-width: 660px; overflow: hidden; background: transparent;\" src=\"https:\/\/embed.podcasts.apple.com\/br\/podcast\/podcast-cidademarketing\/id1371923283\" height=\"450\" frameborder=\"0\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Creata, ag\u00eancia global de brand &amp; activation, foi premiada pelo POPAI Brasil, o Oscar do varejo brasileiro, e \u00e9 finalista em 6 categorias do AMPRO Globes Awards 2022, a maior premia\u00e7\u00e3o do Live Marketing do pa\u00eds, com o case Use M\u00e9qui, a nova cole\u00e7\u00e3o de roupas e acess\u00f3rios do McDonald\u2019s. &nbsp; A ag\u00eancia assinou [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[2397,223,28,1360,2676,66,181],"class_list":["post-40527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-arte","tag-design","tag-marketing","tag-mcdonalds-2","tag-mequi","tag-propaganda","tag-publicidade"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ag\u00eancia \u00e9 premiada com ativa\u00e7\u00e3o Use M\u00e9qui, a nova cole\u00e7\u00e3o de roupas e acess\u00f3rios do McDonald&#039;s - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/11\/25\/agencia-e-premiada-com-ativacao-use-mequi-a-nova-colecao-de-roupas-e-acessorios-do-mcdonalds\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ag\u00eancia \u00e9 premiada com ativa\u00e7\u00e3o Use M\u00e9qui, a nova cole\u00e7\u00e3o de roupas e acess\u00f3rios do McDonald&#039;s - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"A Creata, ag\u00eancia global de brand &amp; activation, foi premiada pelo POPAI Brasil, o Oscar do varejo brasileiro, e \u00e9 finalista em 6 categorias do AMPRO Globes Awards 2022, a maior premia\u00e7\u00e3o do Live Marketing do pa\u00eds, com o case Use M\u00e9qui, a nova cole\u00e7\u00e3o de roupas e acess\u00f3rios do McDonald\u2019s. &nbsp; A ag\u00eancia assinou [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/11\/25\/agencia-e-premiada-com-ativacao-use-mequi-a-nova-colecao-de-roupas-e-acessorios-do-mcdonalds\/\" \/>\n<meta property=\"og:site_name\" content=\"CidadeMarketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/portalcidademarketing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/thalesbrandao\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-25T15:43:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/creata-mcd-37-1024x682.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thales Brand\u00e3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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