{"id":39633,"date":"2022-11-10T13:24:24","date_gmt":"2022-11-10T16:24:24","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=39633"},"modified":"2022-11-10T13:24:24","modified_gmt":"2022-11-10T16:24:24","slug":"bb-volta-a-midia-com-campanha-estrelada-pela-rayssa-leal","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/11\/10\/bb-volta-a-midia-com-campanha-estrelada-pela-rayssa-leal\/","title":{"rendered":"BB volta \u00e0 m\u00eddia com campanha estrelada pela Rayssa Leal"},"content":{"rendered":"<p>Pensando em conversar com os pais de jovens de 13 a 17 anos, o BB volta \u00e0 m\u00eddia com campanha para a conta BB Cash. E para estrelar, a multicampe\u00e3 Rayssa Leal aparece acompanhada de sua m\u00e3e para mostrar aos adultos e respons\u00e1veis as vantagens de abrir uma BB Cash para seus filhos. Lew\u2019Lara\\TBWA assina toda a comunica\u00e7\u00e3o.<\/p>\n<p><iframe title=\"Spotify Embed: Podcast CidadeMarketing\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/4khMKzP3FgFRWVwb73xicc?si=252fe5bff2b34909&#038;utm_source=oembed\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Depois de estampar campanha de lan\u00e7amento da BB Cash, conta digital para o p\u00fablico jovem do Banco do Brasil (relembre aqui), Rayssa estrela tamb\u00e9m nova fase da campanha, que estreou em TV aberta, com veicula\u00e7\u00e3o nacional, al\u00e9m de m\u00eddia digital e inser\u00e7\u00f5es nos canais do BB. Confira aqui o filme da campanha.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"CViHRoND0dU\"><iframe title=\"Abra uma conta BB Cash para os seus filhos. \u00c9 100% digital e gr\u00e1tis | BB\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/CViHRoND0dU?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>A BB Cash disponibiliza abertura totalmente digital, com fluxo simplificado e adequado ao p\u00fablico, sem tarifa, com direito a cart\u00e3o sem anuidade e servi\u00e7os como saques, Pix, transfer\u00eancias, pagamentos de boleto, gift cards, aplica\u00e7\u00e3o em poupan\u00e7a e no Fundo BB Cash, fundo de investimentos sem car\u00eancia, que permite aplica\u00e7\u00e3o a partir de R$ 0,01. A conta permite ainda que o respons\u00e1vel acompanhe as movimenta\u00e7\u00f5es realizadas pelo adolescente.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #tdi_1  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/BBCash_Adultos_01-80x60.png) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/BBCash_Adultos_02-80x60.png) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item3 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/11\/BBCash_Adultos_03-80x60.png) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 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\"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item4\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item5\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item6\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n<p><iframe style=\"width: 100%; max-width: 660px; overflow: hidden; background: transparent;\" src=\"https:\/\/embed.podcasts.apple.com\/br\/podcast\/podcast-cidademarketing\/id1371923283\" height=\"450\" frameborder=\"0\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pensando em conversar com os pais de jovens de 13 a 17 anos, o BB volta \u00e0 m\u00eddia com campanha para a conta BB Cash. E para estrelar, a multicampe\u00e3 Rayssa Leal aparece acompanhada de sua m\u00e3e para mostrar aos adultos e respons\u00e1veis as vantagens de abrir uma BB Cash para seus filhos. Lew\u2019Lara\\TBWA assina [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[14],"tags":[576,167,65,33,28,66,228],"class_list":["post-39633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-banco-do-brasil","tag-bb","tag-campanha","tag-estrategia","tag-marketing","tag-propaganda","tag-segmentacao-de-mercado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BB volta \u00e0 m\u00eddia com campanha estrelada pela Rayssa Leal - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/11\/10\/bb-volta-a-midia-com-campanha-estrelada-pela-rayssa-leal\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BB volta \u00e0 m\u00eddia com campanha estrelada pela Rayssa Leal - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"Pensando em conversar com os pais de jovens de 13 a 17 anos, o BB volta \u00e0 m\u00eddia com campanha para a conta BB Cash. 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