{"id":39276,"date":"2022-11-05T13:36:19","date_gmt":"2022-11-05T16:36:19","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=39276"},"modified":"2022-11-05T13:37:31","modified_gmt":"2022-11-05T16:37:31","slug":"cleo-pires-anuncia-teste-drive-de-cartoes-do-santander","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/11\/05\/cleo-pires-anuncia-teste-drive-de-cartoes-do-santander\/","title":{"rendered":"Cleo Pires anuncia \u201cteste drive\u201d de cart\u00f5es do Santander"},"content":{"rendered":"<p><iframe src=\"https:\/\/anchor.fm\/cidademarketing\/embed\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><br \/>\nO Santander estreou nova campanha que possibilita aos clientes realizar um \u201cteste drive&#8221; ao contratar os cart\u00f5es de cr\u00e9dito Santander SX, 123, Elite, Unique e AAdvantage\u00ae. O Banco vai oferecer isen\u00e7\u00e3o de cobran\u00e7a da anuidade por seis meses e a oportunidade de testar os benef\u00edcios, que inclui o ac\u00famulo turbinado de pontos e milhas (para os produtos que possuem essa condi\u00e7\u00e3o).<\/p>\n<p>Para anunciar a iniciativa, o Santander traz como protagonista Cleo Pires, celebridade conhecida por sua autenticidade. \u201cA escolha da artista est\u00e1 em sua personalidade inovadora que n\u00e3o tem medo de testar e experimentar coisas novas na vida. A partir disso, batizamos a campanha de Teste Drive Santander\u201d, afirma Igor Puga, diretor de Marca e Marketing do Santander. A campanha foi ao ar durante o intervalo do Jornal Nacional (TV Globo) em 3 de novembro e ser\u00e1 veiculada na TV aberta, fechada e em m\u00eddia OOH.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CkjaMwQjyR1\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver essa foto no Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/tv\/CkjaMwQjyR1\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por Santander Brasil (@santanderbrasil)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>O per\u00edodo da campanha para aquisi\u00e7\u00e3o dos cart\u00f5es \u00e9 de 3 a 30 de novembro. At\u00e9 maio de 2023, ou seja, por seis meses a partir da data contrata\u00e7\u00e3o, o cliente eleg\u00edvel aos cart\u00f5es de cr\u00e9dito titular ser\u00e1 isento da cobran\u00e7a da anuidade e a cada d\u00f3lar gasto ter\u00e1 pontos Esfera ou milhas em dobro ao comprar em lojas f\u00edsicas e pontos Esfera ou milhas multiplicadas por 2,5 em compras feitas com o Cart\u00e3o Online Santander, o que \u00e9 extremamente vantajoso pois al\u00e9m de permitir que os clientes j\u00e1 comecem a usar antes do f\u00edsico chegar, a convers\u00e3o \u00e9 ainda mais turbinada.<\/p>\n<p>Como exemplo, podemos destacar os cart\u00f5es Santander Unique e Santander \/ AAdvantage\u00ae Black que ficam com pontua\u00e7\u00f5es bastante elevadas: at\u00e9 4 pontos\/milhas em compras f\u00edsicas e at\u00e9 5 pontos\/milhas em compras com cart\u00e3o online (compras pela internet ou carteiras digitais).<\/p>\n<div class=\"youtube-embed\" data-video_id=\"6btB9JYF-Mo\"><iframe title=\"Teste Drive de cart\u00e3o de cr\u00e9dito\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/6btB9JYF-Mo?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cNosso objetivo \u00e9 oferecer a melhor experi\u00eancia e oferta de valor do mercado aos nossos clientes. Os cart\u00f5es Santander possuem uma ampla gama de benef\u00edcios e queremos potencializ\u00e1-los ainda mais para os diferentes perfis de consumidores. O que j\u00e1 era bom, ficou ainda melhor\u201d, afirma Rogerio Panca, diretor de Cart\u00f5es &amp; Digital Payments.<\/p>\n<p>N\u00e3o ser\u00e3o eleg\u00edveis na promo\u00e7\u00e3o upgrade, contrata\u00e7\u00f5es de cart\u00f5es adicionais ou somente mudan\u00e7a de bandeira para uma mesma categoria.<\/p>\n<p><iframe style=\"width: 100%; max-width: 660px; overflow: hidden; background: transparent;\" src=\"https:\/\/embed.podcasts.apple.com\/br\/podcast\/podcast-cidademarketing\/id1371923283\" height=\"450\" frameborder=\"0\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Santander estreou nova campanha que possibilita aos clientes realizar um \u201cteste drive&#8221; ao contratar os cart\u00f5es de cr\u00e9dito Santander SX, 123, Elite, Unique e AAdvantage\u00ae. O Banco vai oferecer isen\u00e7\u00e3o de cobran\u00e7a da anuidade por seis meses e a oportunidade de testar os benef\u00edcios, que inclui o ac\u00famulo turbinado de pontos e milhas (para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[14],"tags":[65,5570,33,28,26,66,441],"class_list":["post-39276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-campanha","tag-cleo-pires","tag-estrategia","tag-marketing","tag-marketing-digital","tag-propaganda","tag-santander"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cleo Pires anuncia \u201cteste drive\u201d de cart\u00f5es do Santander - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/11\/05\/cleo-pires-anuncia-teste-drive-de-cartoes-do-santander\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cleo Pires anuncia \u201cteste drive\u201d de cart\u00f5es do Santander - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"O Santander estreou nova campanha que possibilita aos clientes realizar um \u201cteste drive&#8221; ao contratar os cart\u00f5es de cr\u00e9dito Santander SX, 123, Elite, Unique e AAdvantage\u00ae. 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