{"id":38194,"date":"2022-09-14T23:21:42","date_gmt":"2022-09-15T02:21:42","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=38194"},"modified":"2022-09-14T23:21:42","modified_gmt":"2022-09-15T02:21:42","slug":"em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/09\/14\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\/","title":{"rendered":"Em nova campanha, Habib\u2019s lan\u00e7a esfihas inspiradas na concorr\u00eancia"},"content":{"rendered":"<p><iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/show\/4khMKzP3FgFRWVwb73xicc?utm_source=generator&amp;t=0\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Chama todo mundo MESMO. Com este clima de todos convidados para a festa, o Habib\u2019s lan\u00e7a a campanha \u201cBib\u2019sfihou Geral\u201d, que chega trazendo novos sabores inspirados em produtos da concorr\u00eancia. A estrat\u00e9gia foi criada pela ag\u00eancia AlmapBBDO e a a\u00e7\u00e3o ter\u00e1 dura\u00e7\u00e3o at\u00e9 30 de setembro, com cupons exclusivos no app do Habib\u2019s e promo\u00e7\u00f5es especiais no iFood.<\/p>\n<p>As quatro novas esfihas s\u00e3o: \u201cBigg Sfiha\u201d (recheio de carne, cheddar, cebolas em rodelas, alface americana, picles, molho especial); \u201cEsfiha do Rei\u201d (recheio de carne, cheddar fatiado, cebolas em rodelas, picles, tomate, maionese, alface americana e ketchup); \u201cTacco Sfiha\u201d (recheio de carne mo\u00edda apimentada, alface americana, tomate picado e a croc\u00e2ncia do Doritos por cima) e \u201cChicken Sfiha\u201d (recheio de mu\u00e7arela ralada, frango empanado e saboroso molho barbecue).<\/p>\n<div class=\"youtube-embed\" data-video_id=\"Nhwad59t6Yk\"><iframe title=\"Bib\u2019sfihooou geral!\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Nhwad59t6Yk?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>\u201cA ideia de uma campanha que traz um tom mais irreverente combina com a personalidade descontra\u00edda do Habib\u2019s. Todo ano utilizamos o Dia da Bib\u2019sfiha para celebrar um produto tradicional e ic\u00f4nico entre nossos consumidores, mas neste ano optamos por entregar bom humor para os nossos clientes e aproveitar para atrair um p\u00fablico novo\u201d, explica Rafael Polachini, Diretor de Marketing do Habib\u2019s.<\/p>\n<p>A a\u00e7\u00e3o contar\u00e1 com forte presen\u00e7a nas m\u00eddias sociais e lojas f\u00edsicas, al\u00e9m de ativa\u00e7\u00e3o com influenciadores e um robusto plano de m\u00eddia, incluindo inser\u00e7\u00f5es na TV aberta. \u201cA gente tem certeza de que tudo fica mais gostoso numa esfiha do Habib\u2019s. E agora todo mundo vai ter a chance de comprovar isso. \u00c9 uma alegria iniciarmos essa parceria colocando no ar uma campanha ousada, popular e bem-humorada, que s\u00e3o marcas registradas tanto da Almap quanto do Habib\u2019s\u201d, comentam Rodrigo Almeida e Rafael Gil, Diretores de Cria\u00e7\u00e3o da AlmapBBDO, ag\u00eancia que assumiu no \u00faltimo m\u00eas a conta da rede de fast-food.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #tdi_1  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_13_19.Quadro001-80x60.png) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_15_07.Quadro002-80x60.png) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item3 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_18_08.Quadro003-80x60.png) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item4 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_29_03.Quadro004-80x60.png) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item5 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_36_16.Quadro005-80x60.png) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item6 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_39_07.Quadro006-80x60.png) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item7 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/PACK_GERAL_HABIBS-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item8 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/REI-80x60.jpeg) 0 0 no-repeat;\r\n                    }\r\n                <\/style>\r\n\r\n                <div id=\"tdi_1\" class=\"td-gallery td-slide-on-2-columns\">\r\n                    <div class=\"post_td_gallery\">\r\n                        <div class=\"td-gallery-slide-top\">\r\n                           <div class=\"td-gallery-title\"><\/div>\r\n\r\n                            <div class=\"td-gallery-controls-wrapper\">\r\n                                <div class=\"td-gallery-slide-count\"><span class=\"td-gallery-slide-item-focus\">1<\/span> de 8<\/div>\r\n                                <div class=\"td-gallery-slide-prev-next-but\">\r\n                                    <i class = \"td-icon-left doubleSliderPrevButton\"><\/i>\r\n                                    <i class = \"td-icon-right doubleSliderNextButton\"><\/i>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-1 \">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-slide-item td-item1\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_13_19.Quadro001.png\" title=\"HABIBS_45_20220912_2.00_00_13_19.Quadro001\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_13_19.Quadro001-747x420.png\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_13_19.Quadro001-747x420.png 747w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_13_19.Quadro001-300x169.png 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_13_19.Quadro001-1024x576.png 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_13_19.Quadro001-768x432.png 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_13_19.Quadro001-1536x864.png 1536w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_13_19.Quadro001-640x360.png 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_13_19.Quadro001-681x383.png 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_13_19.Quadro001.png 1920w\" sizes=\"(max-width: 747px) 100vw, 747px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item2\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_15_07.Quadro002.png\" title=\"HABIBS_45_20220912_2.00_00_15_07.Quadro002\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_15_07.Quadro002-747x420.png\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_15_07.Quadro002-747x420.png 747w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_15_07.Quadro002-300x169.png 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_15_07.Quadro002-1024x576.png 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_15_07.Quadro002-768x432.png 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_15_07.Quadro002-1536x864.png 1536w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_15_07.Quadro002-640x360.png 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_15_07.Quadro002-681x383.png 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_15_07.Quadro002.png 1920w\" sizes=\"(max-width: 747px) 100vw, 747px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item3\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_18_08.Quadro003.png\" title=\"HABIBS_45_20220912_2.00_00_18_08.Quadro003\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_18_08.Quadro003-747x420.png\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_18_08.Quadro003-747x420.png 747w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_18_08.Quadro003-300x169.png 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_18_08.Quadro003-1024x576.png 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_18_08.Quadro003-768x432.png 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_18_08.Quadro003-1536x864.png 1536w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_18_08.Quadro003-640x360.png 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_18_08.Quadro003-681x383.png 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_18_08.Quadro003.png 1920w\" sizes=\"(max-width: 747px) 100vw, 747px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item4\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_29_03.Quadro004.png\" title=\"HABIBS_45_20220912_2.00_00_29_03.Quadro004\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_29_03.Quadro004-747x420.png\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_29_03.Quadro004-747x420.png 747w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_29_03.Quadro004-300x169.png 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_29_03.Quadro004-1024x576.png 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_29_03.Quadro004-768x432.png 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_29_03.Quadro004-1536x864.png 1536w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_29_03.Quadro004-640x360.png 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_29_03.Quadro004-681x383.png 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_29_03.Quadro004.png 1920w\" sizes=\"(max-width: 747px) 100vw, 747px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item5\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_36_16.Quadro005.png\" title=\"HABIBS_45_20220912_2.00_00_36_16.Quadro005\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_36_16.Quadro005-747x420.png\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_36_16.Quadro005-747x420.png 747w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_36_16.Quadro005-300x169.png 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_36_16.Quadro005-1024x576.png 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_36_16.Quadro005-768x432.png 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_36_16.Quadro005-1536x864.png 1536w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_36_16.Quadro005-640x360.png 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_36_16.Quadro005-681x383.png 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_36_16.Quadro005.png 1920w\" sizes=\"(max-width: 747px) 100vw, 747px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item6\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_39_07.Quadro006.png\" title=\"HABIBS_45_20220912_2.00_00_39_07.Quadro006\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_39_07.Quadro006-747x420.png\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_39_07.Quadro006-747x420.png 747w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_39_07.Quadro006-300x169.png 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_39_07.Quadro006-1024x576.png 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_39_07.Quadro006-768x432.png 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_39_07.Quadro006-1536x864.png 1536w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_39_07.Quadro006-640x360.png 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_39_07.Quadro006-681x383.png 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_39_07.Quadro006.png 1920w\" sizes=\"(max-width: 747px) 100vw, 747px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item7\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/PACK_GERAL_HABIBS-scaled.jpg\" title=\"PACK_GERAL_HABIBS\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/PACK_GERAL_HABIBS-630x420.jpg\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/PACK_GERAL_HABIBS-630x420.jpg 630w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/PACK_GERAL_HABIBS-300x200.jpg 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/PACK_GERAL_HABIBS-1024x683.jpg 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/PACK_GERAL_HABIBS-768x512.jpg 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/PACK_GERAL_HABIBS-1536x1024.jpg 1536w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/PACK_GERAL_HABIBS-2048x1366.jpg 2048w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/PACK_GERAL_HABIBS-640x427.jpg 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/PACK_GERAL_HABIBS-681x454.jpg 681w\" sizes=\"(max-width: 630px) 100vw, 630px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item8\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/REI.jpeg\" title=\"REI\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/REI-747x420.jpeg\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/REI-747x420.jpeg 747w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/REI-300x169.jpeg 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/REI-1024x576.jpeg 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/REI-768x432.jpeg 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/REI-640x360.jpeg 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/REI-681x383.jpeg 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/REI.jpeg 1280w\" sizes=\"(max-width: 747px) 100vw, 747px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item4\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item5\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item6\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item7\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item8\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n<p>Ficha T\u00e9cnica<br \/>\nAg\u00eancia: AlmapBBDO<br \/>\nAnunciante: Habib\u00b4s<br \/>\nT\u00edtulo: Bib&#8217;sfihou Geral<br \/>\nProduto: M\u00eas da Bib\u2019sfiha<br \/>\nPresidente e CEO: Filipe Bartholomeu<br \/>\nCCO: Luiz Sanches e Pernil<br \/>\nDiretores Executivos de Cria\u00e7\u00e3o: Rodrigo Almeida e Rafael Gil<br \/>\nCria\u00e7\u00e3o: Giovanna Foga\u00e7a e Francis Alan<br \/>\nProdutora: Origo lab<br \/>\nPlanejamento: David Gross, Yudi Nakaoka, Inaeh do Nascimento Souza.<br \/>\nTrade: Siegfried Frazao Keysselt Juni, Miriam Tomoko Nomura Kawakami, Jusciano Fran\u00e7a de Sousa, Christiane Gon\u00e7alves Estrella, Douglas Martins Afonso, Rafael dos Santos Cruz.<br \/>\nArt Buyer: Tereza Setti<br \/>\nFot\u00f3grafo: Ricardo de Vicq<br \/>\nSocial: Fl\u00e1via Criscione<br \/>\nAtendimento: Renata Carvalho, Viviane Sgarbi, Bruna Gomes, Guilherme Silva, Milena Ferezim e Gustavo Toniolo.<br \/>\nM\u00eddia: Rafaela Alves, Mel Carvalho, Bruna Kraemer, D\u00e9bora Oliveira, Vickie Gerolomo, Rayza Oliveira, Diego Bonatti, Claine Oliveira e Carolina Oliveira.<br \/>\nProdu\u00e7\u00e3o Audiovisual: Vera Jacinto, Diego Villas B\u00f4as, Murillo Moretti.<br \/>\nProdutora \u00c1udio: Raw Audio<br \/>\nProdutora: Arizona<br \/>\nAssistente de Dire\u00e7\u00e3o (Arizona): Danilo Andrade<br \/>\nProdu\u00e7\u00e3o Executiva (Arizona): Ale Lepiani<br \/>\nCoord. de Produ\u00e7\u00e3o (Arizona): Tain\u00e1 Jaskulski<br \/>\nHead Atendimento (Arizona): Luciana Ramos<br \/>\nAtendimento (Arizona): Mariana Garcia<br \/>\nDire\u00e7\u00e3o de Arte (Arizona): Ina Ramos<br \/>\nDire\u00e7\u00e3o de Fotografia (Arizona): Rambo &#8211; Rhebling Junior<br \/>\nDire\u00e7\u00e3o de Produ\u00e7\u00e3o (Arizona): Lu\u00edsa Lagden<br \/>\nEfeitos: Guilherme Steger<br \/>\nFoodstyling (Arizona): Paula Rainho<br \/>\nCoordena\u00e7\u00e3o de P\u00f3s (Arizona): Andreza Oliveira<br \/>\nMontagem (Arizona): Daniel Crepaldi<br \/>\nP\u00f3s-produ\u00e7\u00e3o: Equipe Arizona<br \/>\nMotion Design: Equipe Arizona<br \/>\nCorre\u00e7\u00e3o de cor: Equipe Arizona<br \/>\nProdu\u00e7\u00e3o Musical: Fernando Forni, Ricardo Pinda e Rogerinho Pereira<br \/>\nDire\u00e7\u00e3o Musical: Hilton Raw<br \/>\nSound Design e Mixagem: Enrico Maccio e Philip Braunstein<br \/>\nAtendimento produtora: Carol Peternelli<br \/>\nCoordena\u00e7\u00e3o: Rob\u00e9rio Barbosa<br \/>\nCulinaristas: Celisa Beraldo e Paula Rainho<br \/>\nAprova\u00e7\u00e3o: Rafael Polachini, Filipe Leonardos, Eduardo Kodjaoglanian, Mariana Soares, Thaila Gome<\/p>\n<p><iframe style=\"width: 100%; max-width: 660px; overflow: hidden; background: transparent;\" src=\"https:\/\/embed.podcasts.apple.com\/br\/podcast\/podcast-cidademarketing\/id1371923283\" height=\"450\" frameborder=\"0\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chama todo mundo MESMO. Com este clima de todos convidados para a festa, o Habib\u2019s lan\u00e7a a campanha \u201cBib\u2019sfihou Geral\u201d, que chega trazendo novos sabores inspirados em produtos da concorr\u00eancia. A estrat\u00e9gia foi criada pela ag\u00eancia AlmapBBDO e a a\u00e7\u00e3o ter\u00e1 dura\u00e7\u00e3o at\u00e9 30 de setembro, com cupons exclusivos no app do Habib\u2019s e promo\u00e7\u00f5es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[65,1126,33,1042,28,66,181],"class_list":["post-38194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-campanha","tag-concorrencia","tag-estrategia","tag-habibs","tag-marketing","tag-propaganda","tag-publicidade"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Em nova campanha, Habib\u2019s lan\u00e7a esfihas inspiradas na concorr\u00eancia - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/09\/14\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Em nova campanha, Habib\u2019s lan\u00e7a esfihas inspiradas na concorr\u00eancia - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"Chama todo mundo MESMO. Com este clima de todos convidados para a festa, o Habib\u2019s lan\u00e7a a campanha \u201cBib\u2019sfihou Geral\u201d, que chega trazendo novos sabores inspirados em produtos da concorr\u00eancia. A estrat\u00e9gia foi criada pela ag\u00eancia AlmapBBDO e a a\u00e7\u00e3o ter\u00e1 dura\u00e7\u00e3o at\u00e9 30 de setembro, com cupons exclusivos no app do Habib\u2019s e promo\u00e7\u00f5es [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/09\/14\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\/\" \/>\n<meta property=\"og:site_name\" content=\"CidadeMarketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/portalcidademarketing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/thalesbrandao\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-15T02:21:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_13_19.Quadro001-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Thales Brand\u00e3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/www.twitter.com\/thalesbrandao\" \/>\n<meta name=\"twitter:site\" content=\"@CidadeMarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thales Brand\u00e3o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2022\\\/09\\\/14\\\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2022\\\/09\\\/14\\\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\\\/\"},\"author\":{\"name\":\"Thales Brand\u00e3o\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#\\\/schema\\\/person\\\/02daff9f18bd9378c9e01eb6b2db155f\"},\"headline\":\"Em nova campanha, Habib\u2019s lan\u00e7a esfihas inspiradas na concorr\u00eancia\",\"datePublished\":\"2022-09-15T02:21:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2022\\\/09\\\/14\\\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\\\/\"},\"wordCount\":642,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2022\\\/09\\\/14\\\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/HABIBS_45_20220912_2.00_00_13_19.Quadro001.png\",\"keywords\":[\"campanha\",\"concorr\u00eancia\",\"estrat\u00e9gia\",\"Habib\u00b4s\",\"marketing\",\"propaganda\",\"publicidade\"],\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2022\\\/09\\\/14\\\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2022\\\/09\\\/14\\\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\\\/\",\"url\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2022\\\/09\\\/14\\\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\\\/\",\"name\":\"Em nova campanha, Habib\u2019s lan\u00e7a esfihas inspiradas na concorr\u00eancia - CidadeMarketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2022\\\/09\\\/14\\\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2022\\\/09\\\/14\\\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/HABIBS_45_20220912_2.00_00_13_19.Quadro001.png\",\"datePublished\":\"2022-09-15T02:21:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2022\\\/09\\\/14\\\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2022\\\/09\\\/14\\\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2022\\\/09\\\/14\\\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/HABIBS_45_20220912_2.00_00_13_19.Quadro001.png\",\"contentUrl\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/HABIBS_45_20220912_2.00_00_13_19.Quadro001.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2022\\\/09\\\/14\\\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Em nova campanha, Habib\u2019s lan\u00e7a esfihas inspiradas na concorr\u00eancia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#website\",\"url\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/\",\"name\":\"CidadeMarketing\",\"description\":\"Somos um ve\u00edculo de comunica\u00e7\u00e3o de destaque no Brasil, reconhecido por conte\u00fados nos segmentos de marketing, empreendedorismo e inova\u00e7\u00e3o.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#organization\"},\"alternateName\":\"CidadeMarketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#organization\",\"name\":\"CidadeMarketing\",\"alternateName\":\"CidadeMarketing\",\"url\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/cidademarketing_marca_mobile.png\",\"contentUrl\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/cidademarketing_marca_mobile.png\",\"width\":230,\"height\":92,\"caption\":\"CidadeMarketing\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/portalcidademarketing\",\"https:\\\/\\\/x.com\\\/CidadeMarketing\",\"https:\\\/\\\/www.instagram.com\\\/cidademarketing\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#\\\/schema\\\/person\\\/02daff9f18bd9378c9e01eb6b2db155f\",\"name\":\"Thales Brand\u00e3o\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7ca3206950207cc3cb48feec56a8a7898741ab725c368d99d5d7a5a50aab80c6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7ca3206950207cc3cb48feec56a8a7898741ab725c368d99d5d7a5a50aab80c6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7ca3206950207cc3cb48feec56a8a7898741ab725c368d99d5d7a5a50aab80c6?s=96&d=mm&r=g\",\"caption\":\"Thales Brand\u00e3o\"},\"description\":\"Editor Executivo do Portal CidadeMarketing.com.br &gt; Mestre em Comunica\u00e7\u00e3o e Sociedade pela Universidade Federal de Sergipe. Possui MBA Executivo em Administra\u00e7\u00e3o com \u00eanfase em Marketing pela Funda\u00e7\u00e3o Get\u00falio Vargas - Rio de Janeiro. Consultor, Palestrante e Pesquisador sobre Empreendedorismo, Marketing, Redes Sociais e Neg\u00f3cios Digitais. Professor, Palestrante TedxTalks e Campus Party. Twitter: @ThalesBrandao\",\"sameAs\":[\"http:\\\/\\\/www.mandacaru.com.br\",\"https:\\\/\\\/www.facebook.com\\\/thalesbrandao\",\"http:\\\/\\\/www.instagram.com.br\\\/thalesbrandaoferreira\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/thales-brand\u00e3o-3948609\\\/\",\"https:\\\/\\\/x.com\\\/http:\\\/\\\/www.twitter.com\\\/thalesbrandao\"],\"url\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/author\\\/thalesbrandao\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Em nova campanha, Habib\u2019s lan\u00e7a esfihas inspiradas na concorr\u00eancia - CidadeMarketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/09\/14\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\/","og_locale":"pt_BR","og_type":"article","og_title":"Em nova campanha, Habib\u2019s lan\u00e7a esfihas inspiradas na concorr\u00eancia - CidadeMarketing","og_description":"Chama todo mundo MESMO. Com este clima de todos convidados para a festa, o Habib\u2019s lan\u00e7a a campanha \u201cBib\u2019sfihou Geral\u201d, que chega trazendo novos sabores inspirados em produtos da concorr\u00eancia. A estrat\u00e9gia foi criada pela ag\u00eancia AlmapBBDO e a a\u00e7\u00e3o ter\u00e1 dura\u00e7\u00e3o at\u00e9 30 de setembro, com cupons exclusivos no app do Habib\u2019s e promo\u00e7\u00f5es [&hellip;]","og_url":"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/09\/14\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\/","og_site_name":"CidadeMarketing","article_publisher":"https:\/\/www.facebook.com\/portalcidademarketing","article_author":"https:\/\/www.facebook.com\/thalesbrandao","article_published_time":"2022-09-15T02:21:42+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_13_19.Quadro001-1024x576.png","type":"image\/png"}],"author":"Thales Brand\u00e3o","twitter_card":"summary_large_image","twitter_creator":"@http:\/\/www.twitter.com\/thalesbrandao","twitter_site":"@CidadeMarketing","twitter_misc":{"Escrito por":"Thales Brand\u00e3o","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/09\/14\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\/#article","isPartOf":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/09\/14\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\/"},"author":{"name":"Thales Brand\u00e3o","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#\/schema\/person\/02daff9f18bd9378c9e01eb6b2db155f"},"headline":"Em nova campanha, Habib\u2019s lan\u00e7a esfihas inspiradas na concorr\u00eancia","datePublished":"2022-09-15T02:21:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/09\/14\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\/"},"wordCount":642,"commentCount":0,"publisher":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#organization"},"image":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/09\/14\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_13_19.Quadro001.png","keywords":["campanha","concorr\u00eancia","estrat\u00e9gia","Habib\u00b4s","marketing","propaganda","publicidade"],"articleSection":["Not\u00edcias"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.cidademarketing.com.br\/marketing\/2022\/09\/14\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/09\/14\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\/","url":"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/09\/14\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\/","name":"Em nova campanha, Habib\u2019s lan\u00e7a esfihas inspiradas na concorr\u00eancia - CidadeMarketing","isPartOf":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/09\/14\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\/#primaryimage"},"image":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/09\/14\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_13_19.Quadro001.png","datePublished":"2022-09-15T02:21:42+00:00","breadcrumb":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/09\/14\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cidademarketing.com.br\/marketing\/2022\/09\/14\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/09\/14\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\/#primaryimage","url":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_13_19.Quadro001.png","contentUrl":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/09\/HABIBS_45_20220912_2.00_00_13_19.Quadro001.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/09\/14\/em-nova-campanha-habibs-lanca-esfihas-inspiradas-na-concorrencia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.cidademarketing.com.br\/marketing\/"},{"@type":"ListItem","position":2,"name":"Em nova campanha, Habib\u2019s lan\u00e7a esfihas inspiradas na concorr\u00eancia"}]},{"@type":"WebSite","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#website","url":"https:\/\/www.cidademarketing.com.br\/marketing\/","name":"CidadeMarketing","description":"Somos um ve\u00edculo de comunica\u00e7\u00e3o de destaque no Brasil, reconhecido por conte\u00fados nos segmentos de marketing, empreendedorismo e inova\u00e7\u00e3o.","publisher":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#organization"},"alternateName":"CidadeMarketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cidademarketing.com.br\/marketing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#organization","name":"CidadeMarketing","alternateName":"CidadeMarketing","url":"https:\/\/www.cidademarketing.com.br\/marketing\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#\/schema\/logo\/image\/","url":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/01\/cidademarketing_marca_mobile.png","contentUrl":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/01\/cidademarketing_marca_mobile.png","width":230,"height":92,"caption":"CidadeMarketing"},"image":{"@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/portalcidademarketing","https:\/\/x.com\/CidadeMarketing","https:\/\/www.instagram.com\/cidademarketing\/"]},{"@type":"Person","@id":"https:\/\/www.cidademarketing.com.br\/marketing\/#\/schema\/person\/02daff9f18bd9378c9e01eb6b2db155f","name":"Thales Brand\u00e3o","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/7ca3206950207cc3cb48feec56a8a7898741ab725c368d99d5d7a5a50aab80c6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7ca3206950207cc3cb48feec56a8a7898741ab725c368d99d5d7a5a50aab80c6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7ca3206950207cc3cb48feec56a8a7898741ab725c368d99d5d7a5a50aab80c6?s=96&d=mm&r=g","caption":"Thales Brand\u00e3o"},"description":"Editor Executivo do Portal CidadeMarketing.com.br &gt; Mestre em Comunica\u00e7\u00e3o e Sociedade pela Universidade Federal de Sergipe. Possui MBA Executivo em Administra\u00e7\u00e3o com \u00eanfase em Marketing pela Funda\u00e7\u00e3o Get\u00falio Vargas - Rio de Janeiro. Consultor, Palestrante e Pesquisador sobre Empreendedorismo, Marketing, Redes Sociais e Neg\u00f3cios Digitais. Professor, Palestrante TedxTalks e Campus Party. Twitter: @ThalesBrandao","sameAs":["http:\/\/www.mandacaru.com.br","https:\/\/www.facebook.com\/thalesbrandao","http:\/\/www.instagram.com.br\/thalesbrandaoferreira","https:\/\/www.linkedin.com\/in\/thales-brand\u00e3o-3948609\/","https:\/\/x.com\/http:\/\/www.twitter.com\/thalesbrandao"],"url":"https:\/\/www.cidademarketing.com.br\/marketing\/author\/thalesbrandao\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/posts\/38194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/comments?post=38194"}],"version-history":[{"count":1,"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/posts\/38194\/revisions"}],"predecessor-version":[{"id":38203,"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/posts\/38194\/revisions\/38203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/media\/38195"}],"wp:attachment":[{"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/media?parent=38194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/categories?post=38194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cidademarketing.com.br\/marketing\/wp-json\/wp\/v2\/tags?post=38194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}