{"id":36006,"date":"2022-05-02T00:29:57","date_gmt":"2022-05-02T03:29:57","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=36006"},"modified":"2022-05-02T00:29:57","modified_gmt":"2022-05-02T03:29:57","slug":"bb-apresenta-campanha-de-dia-das-maes","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/05\/02\/bb-apresenta-campanha-de-dia-das-maes\/","title":{"rendered":"BB apresenta campanha de Dia das M\u00e3es"},"content":{"rendered":"<p><iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/show\/4khMKzP3FgFRWVwb73xicc?utm_source=generator&amp;t=0\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nPara uma data t\u00e3o importante e festiva, como o Dia das M\u00e3es, o Banco do Brasil foge do \u00f3bvio e lan\u00e7a campanha que faz refletir sobre o estere\u00f3tipo de m\u00e3e perfeita. A mensagem &#8220;n\u00e3o d\u00e1 para imaginar m\u00e3e melhor\u201d vem como desdobramento do posicionamento \u201cpara tudo que voc\u00ea imaginar\u201d, com comunica\u00e7\u00e3o assinada pela Lew\u2019Lara\\TBWA.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #tdi_1  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/05\/BB_Ma\u0303es_01-80x60.png) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/05\/BB_Ma\u0303es_02-80x60.png) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item3 {\r\n                        background: 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https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/05\/BB_Ma\u0303es_04-768x427.png 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/05\/BB_Ma\u0303es_04-1536x854.png 1536w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/05\/BB_Ma\u0303es_04-640x356.png 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/05\/BB_Ma\u0303es_04-681x379.png 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/05\/BB_Ma\u0303es_04.png 1869w\" sizes=\"(max-width: 756px) 100vw, 756px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item5\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/05\/BB_Ma\u0303es_05.png\" title=\"BB_Ma\u0303es_05\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/05\/BB_Ma\u0303es_05-750x420.png\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/05\/BB_Ma\u0303es_05-750x420.png 750w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/05\/BB_Ma\u0303es_05-300x168.png 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/05\/BB_Ma\u0303es_05-1024x573.png 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/05\/BB_Ma\u0303es_05-768x430.png 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/05\/BB_Ma\u0303es_05-1536x860.png 1536w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/05\/BB_Ma\u0303es_05-640x358.png 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/05\/BB_Ma\u0303es_05-681x381.png 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2022\/05\/BB_Ma\u0303es_05.png 1860w\" sizes=\"(max-width: 750px) 100vw, 750px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item4\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item5\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n<p>&nbsp;<\/p>\n<p>A campanha busca criar uma conex\u00e3o com as m\u00e3es, retratando-as de maneira real e n\u00e3o romantizada. \u201cToda m\u00e3e imagina que poderia ser melhor, mas n\u00e3o d\u00e1 para imaginar m\u00e3e melhor\u201d \u00e9 o conceito. Por meio de depoimentos, o objetivo \u00e9 mostrar que a m\u00e3e se cobra sempre, acreditando que os filhos v\u00e3o achar que ela falhou, enquanto eles s\u00f3 a exaltam e refor\u00e7am que n\u00e3o teria como melhorar.<\/p>\n<p>&#8220;A campanha do BB traz vis\u00f5es contrastantes da mesma situa\u00e7\u00e3o e nos faz refletir sobre essas rela\u00e7\u00f5es de muita dedica\u00e7\u00e3o e ren\u00fancias, mas tamb\u00e9m de muito amor e boas lembran\u00e7as&#8221;, ressalta Paula Say\u00e3o, diretora de marketing e comunica\u00e7\u00e3o do Banco do Brasil e m\u00e3e de 3 filhas.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=bmJBiw4bl4Q\">https:\/\/www.youtube.com\/watch?v=bmJBiw4bl4Q<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>A campanha foi ativada nesta sexta-feira, 29, a campanha conta com TV aberta e fechada, al\u00e9m de digital e conte\u00fado nas redes sociais.<\/p>\n<p>No Dia das M\u00e3es, use seu Ourocard e capriche no presente<br \/>\nOfertas na Loja BB e promo\u00e7\u00f5es exclusivas ser\u00e3o divulgadas na pr\u00f3xima semana.<\/p>\n<p>FICHA T\u00c9CNICA<br \/>\nAg\u00eancia: LEW\u2019LARA\\TBWA<br \/>\nCliente: Banco do Brasil<br \/>\nProduto: Dia das M\u00e3es<br \/>\nCEO: Marcia Esteves<br \/>\nVice-Presid\u00eancia Executiva: Andr\u00e9 Gola, Elise Passamani, Raquel Messias e Vicente Varela<br \/>\nDire\u00e7\u00e3o Geral: Duda Guedes<br \/>\nDire\u00e7\u00e3o Executiva de Cria\u00e7\u00e3o: Rodrigo Tortima<br \/>\nDire\u00e7\u00e3o de Arte: Jailma Ribeiro<br \/>\nReda\u00e7\u00e3o: Guilherme Branco<br \/>\nNeg\u00f3cios: Daniela Rios<br \/>\nEstrat\u00e9gia: Hugo Costa, Yasmim Dias, Giovanna Molinari<br \/>\nOpera\u00e7\u00f5es: Fran David<br \/>\nM\u00eddia: Luisa Sotero, Thales Marques, Gustavo Lima, Anderson Cabral, Paloma Souza<br \/>\nBI: Luisa Sotero, Fernanda Gamarski, Paula Vieira<br \/>\nProjetos: Henrique Salvadori, Cesar Matias e Ana Gaudencio<br \/>\nProdu\u00e7\u00e3o Gr\u00e1fica: Rodrigo Giammarino, Juliano Oliveira e Simone Camacho<br \/>\nProdu\u00e7\u00e3o de RTV: Izabel Soares e Wilza Godoy<br \/>\nProdutora de Filme: Delicatessen<br \/>\nDire\u00e7\u00e3o: Joana Jabace<br \/>\nProdu\u00e7\u00e3o Executiva: Luciana Mattar, Tathi Pires<br \/>\nLine Producer: Marcella Kaulino<br \/>\nCoordena\u00e7\u00e3o de produ\u00e7\u00e3o: Grayce Felix<br \/>\nProdu\u00e7\u00e3o: Juliana Salviano<br \/>\nMontagem: Caroline Leone<br \/>\nCoordena\u00e7\u00e3o de P\u00f3s: Vivi Torre<br \/>\nFinalizador: Rafa Hernandes<br \/>\nAssist\u00eancia de p\u00f3s produ\u00e7\u00e3o: Gabriela Viseu e Daniel Beew<br \/>\nFinaliza\u00e7\u00e3o: Space Gorilla<br \/>\nCor: Clandestino<br \/>\nProdutora de Som: Sonido<br \/>\nProdu\u00e7\u00e3o Executiva: Alessandra Ferreira<br \/>\nProdu\u00e7\u00e3o musical e mixagem: Mateus Latge<br \/>\nDire\u00e7\u00e3o Musical:Lucas Duque<br \/>\nLocu\u00e7\u00e3o: Manuela Thomas<br \/>\nAprova\u00e7\u00e3o Cliente: Paula Say\u00e3o, Ana Carolina Castro, Elvis Kleber, Rafael Prandina, Simara Monteiro, Thiago Jorge Lemos, Camila Lessa e Anna Carolina Campelo<\/p>\n<p><iframe style=\"width: 100%; max-width: 660px; overflow: hidden; background: transparent;\" src=\"https:\/\/embed.podcasts.apple.com\/br\/podcast\/podcast-cidademarketing\/id1371923283\" height=\"450\" frameborder=\"0\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para uma data t\u00e3o importante e festiva, como o Dia das M\u00e3es, o Banco do Brasil foge do \u00f3bvio e lan\u00e7a campanha que faz refletir sobre o estere\u00f3tipo de m\u00e3e perfeita. A mensagem &#8220;n\u00e3o d\u00e1 para imaginar m\u00e3e melhor\u201d vem como desdobramento do posicionamento \u201cpara tudo que voc\u00ea imaginar\u201d, com comunica\u00e7\u00e3o assinada pela Lew\u2019Lara\\TBWA. &nbsp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[576,167,65,1737,33,66,181],"class_list":["post-36006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-banco-do-brasil","tag-bb","tag-campanha","tag-dia-das-maes","tag-estrategia","tag-propaganda","tag-publicidade"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BB apresenta campanha de Dia das M\u00e3es - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/05\/02\/bb-apresenta-campanha-de-dia-das-maes\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BB apresenta campanha de Dia das M\u00e3es - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"Para uma data t\u00e3o importante e festiva, como o Dia das M\u00e3es, o Banco do Brasil foge do \u00f3bvio e lan\u00e7a campanha que faz refletir sobre o estere\u00f3tipo de m\u00e3e perfeita. 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