{"id":35767,"date":"2022-04-16T21:28:55","date_gmt":"2022-04-17T00:28:55","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=35767"},"modified":"2022-04-16T21:28:55","modified_gmt":"2022-04-17T00:28:55","slug":"hershey-e-rede-de-ongs-gerando-falcoes-estao-transformando-a-pascoa","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/04\/16\/hershey-e-rede-de-ongs-gerando-falcoes-estao-transformando-a-pascoa\/","title":{"rendered":"Hershey e Rede de ONGs Gerando Falc\u00f5es est\u00e3o transformando a P\u00e1scoa"},"content":{"rendered":"<p><iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/show\/4khMKzP3FgFRWVwb73xicc?utm_source=generator&amp;t=0\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\">A\u00a0<strong><span style=\"font-family: 'Arial',sans-serif;\">Hershey<\/span><\/strong>, em parceria com a<strong><span style=\"font-family: 'Arial',sans-serif;\">\u00a0BETC HAVAS,<\/span><\/strong>\u00a0est\u00e1 transformando a P\u00e1scoa desse ano e, junto com a\u00a0<strong><span style=\"font-family: 'Arial',sans-serif;\">Rede de ONGs Gerando Falc\u00f5es<\/span><\/strong>, levando a alegria do chocolate a diversas fam\u00edlias. Durante todo o m\u00eas de mar\u00e7o, cada compra realizada no e-commerce da marca (<a href=\"https:\/\/www.hersheys.com.br\/\" target=\"_blank\" rel=\"noopener\">www.hersheys.com.br<\/a>), independentemente do produto ou do valor,\u00a0foi\u00a0convertida em uma barra de chocolate Hershey\u2019s e destinada a fam\u00edlias de comunidades assistidas pela Gerando Falc\u00f5es, na campanha\u00a0<strong><span style=\"font-family: 'Arial',sans-serif;\">Transforme a P\u00e1scoa com Hershey<\/span><\/strong>. Ao todo,\u00a0ser\u00e3o mais de 2.400 fam\u00edlias que receber\u00e3o as doa\u00e7\u00f5es at\u00e9 o domingo de P\u00e1scoa.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\">\u00a0<\/span><\/em><span style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\">\u201cA Hershey tem uma rela\u00e7\u00e3o de longa data com a Gerando Falc\u00f5es, apoiando projetos como o Choco Masters, de empreendedorismo social, que capacita os moradores da regi\u00e3o de Po\u00e1, em S\u00e3o Paulo, a produzir seus pr\u00f3prios chocolates\u201d, aponta\u00a0<strong><span style=\"font-family: 'Arial',sans-serif;\">Larissa Diniz, Gerente Geral Latam da Hershey<\/span><\/strong>. \u201cEnt\u00e3o foi muito natural essa alian\u00e7a da companhia com a institui\u00e7\u00e3o para promover uma P\u00e1scoa transformadora para essas fam\u00edlias atendidas pela ONG\u201d, completa a executiva.<\/span><\/p>\n\r\n                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<\/div>\r\n\r\n                <\/div>\r\n                \n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\">Com o conceito\u00a0<strong><span style=\"font-family: 'Arial',sans-serif;\">\u201cP\u00e1scoa Transformadora\u201d,<\/span><\/strong>\u00a0a partir das transa\u00e7\u00f5es realizadas em seu e-commerce, a Hershey tamb\u00e9m envolveu seus colaboradores na a\u00e7\u00e3o, disponibilizando a eles cupons de desconto\u00a0a serem\u00a0divulgados e compartilhados com seus amigos e familiares, para impulsionar ainda mais as doa\u00e7\u00f5es. Al\u00e9m disso, para interagir com seus consumidores, a ag\u00eancia selecionou um squad de influenciadoras engajadas com a\u00e7\u00f5es sociais para convidar o p\u00fablico a pesquisar mais sobre a campanha e a marca. Os nomes selecionados foram Michele Passa, Nina Gabriela e Josy Ramos.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\">\u201cA P\u00e1scoa de Hershey, esse ano, foi idealizada com muito carinho e desenvolvida com total dedica\u00e7\u00e3o para ser, de fato, algo transformador\u201d, afirma\u00a0<strong><span style=\"font-family: 'Arial',sans-serif;\">Camila Ribeiro, Head de Marketing Latam da companhia<\/span><\/strong>. \u201cCom muito chocolate e uni\u00e3o, a Hershey quer transformar essa data especial em um momento para compartilhar felicidade e sorrisos, levando a alegria da P\u00e1scoa a fam\u00edlias com pouco acesso\u201d, finaliza Camila.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\">Ficha\u00a0T\u00e9cnica\u00a0<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\">Ag\u00eancia: BETC HAVAS<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\">Cliente: Hershey<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\">Produto: Hershey P\u00e1scoa\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\">CCO: Erh Ray<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\">CBO: Daniel Jotta<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\">VP de Cria\u00e7\u00e3o: Alexandre Vilela (X\u00e3)<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\">Diretor de Cria\u00e7\u00e3o: Marcelo Ribeiro\u00a0e\u00a0Victor Castelo<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\">Cria\u00e7\u00e3o:\u00a0Pedro Mendonca de Almeida Arvati<strong><span style=\"font-family: 'Arial',sans-serif;\">,<\/span><\/strong>\u00a0Fernando Cury e Fernando Fregate\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\">Marcas &amp; Neg\u00f3cios: Giovana Pagliarini, Fabiane Veiga, Rebecca Nociti e Sofia Mancini<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\">Canais &amp; Engajamento: Jairo Soares, Halph Silva, Leonardo Gardezani, Rodrigo Nikki e Milena Oliveira<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\">Conte\u00fado: Daniela Lima, Yasmin Ribeiro e Carina Nascimento<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\">Estrat\u00e9gia:\u00a0\u00a0Agatha Kim, Patrick Sert\u00e3, Renata Barbosa, Melanie Swidrak e Gabriela Souza<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\">Produ\u00e7\u00e3o: Juliana Arantes, Andrea Carmassi e Cindy Cardoso<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\">Aprova\u00e7\u00e3o do Cliente: Luiz Zanuto e Jo\u00e3o Henrique Davanso<\/span><\/p>\n<p><iframe style=\"width: 100%; max-width: 660px; overflow: hidden; background: transparent;\" src=\"https:\/\/embed.podcasts.apple.com\/br\/podcast\/podcast-cidademarketing\/id1371923283\" height=\"450\" frameborder=\"0\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u00a0Hershey, em parceria com a\u00a0BETC HAVAS,\u00a0est\u00e1 transformando a P\u00e1scoa desse ano e, junto com a\u00a0Rede de ONGs Gerando Falc\u00f5es, levando a alegria do chocolate a diversas fam\u00edlias. Durante todo o m\u00eas de mar\u00e7o, cada compra realizada no e-commerce da marca (www.hersheys.com.br), independentemente do produto ou do valor,\u00a0foi\u00a0convertida em uma barra de chocolate Hershey\u2019s e destinada [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[33,4695,28,177,107],"class_list":["post-35767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-estrategia","tag-hershey","tag-marketing","tag-marketing-social","tag-pascoa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hershey e Rede de ONGs Gerando Falc\u00f5es est\u00e3o transformando a P\u00e1scoa - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2022\/04\/16\/hershey-e-rede-de-ongs-gerando-falcoes-estao-transformando-a-pascoa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hershey e Rede de ONGs Gerando Falc\u00f5es est\u00e3o transformando a P\u00e1scoa - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"A\u00a0Hershey, em parceria com a\u00a0BETC HAVAS,\u00a0est\u00e1 transformando a P\u00e1scoa desse ano e, junto com a\u00a0Rede de ONGs Gerando Falc\u00f5es, levando a alegria do chocolate a diversas fam\u00edlias. 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