{"id":32582,"date":"2021-11-30T12:07:53","date_gmt":"2021-11-30T15:07:53","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=32582"},"modified":"2021-11-30T12:07:53","modified_gmt":"2021-11-30T15:07:53","slug":"popeyes-investe-em-marketing-digital-com-big-data-e-experiencia-do-usuario-em-seu-novo-site","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2021\/11\/30\/popeyes-investe-em-marketing-digital-com-big-data-e-experiencia-do-usuario-em-seu-novo-site\/","title":{"rendered":"Popeyes investe em marketing digital com BIG DATA e experi\u00eancia do usu\u00e1rio em seu novo site"},"content":{"rendered":"<p class=\"paragraph\" style=\"margin: 0cm; text-align: justify; vertical-align: baseline;\"><span class=\"normaltextrun\"><span style=\"color: black; background: white;\">Uma das maiores redes de restaurante\u202fde frango frito\u202fdo mundo,\u202ffamosa\u202fpor\u202ftrazer\u00a0ao\u202fBrasil os sabores e temperos\u00a0da\u202fLouisiana,\u202fPOPEYES\u00ae,\u202fapresenta\u00a0o\u00a0seu novo site, com uma interface\u00a0contempor\u00e2nea\u00a0que promete oferecer\u00a0uma melhor\u00a0experi\u00eancia\u00a0ao\u00a0consumidor\u00a0com\u00a0inova\u00e7\u00f5es tecnol\u00f3gicas.<\/span><\/span><span class=\"eop\"><span style=\"color: black;\">\u00a0<\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm; text-align: justify; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; font-kerning: none;\"><span class=\"eop\"><span style=\"color: black;\">\u00a0<\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm; text-align: justify; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; font-kerning: none;\"><span class=\"normaltextrun\"><span style=\"color: black; background: white;\">Com o visual repaginado e\u00a0conte\u00fado\u00a0interativo, o\u00a0site\u00a0aposta em novas tecnologias e recursos de\u00a0Analytics\u00a0e Big Data, para\u00a0proporcionar ainda mais\u00a0ofertas e promo\u00e7\u00f5es,\u00a0segundo o interesse de cada\u00a0consumidor. Assim,\u00a0a rede de restaurantes busca\u00a0disponibilizar\u00a0flexibilidade nas aplica\u00e7\u00f5es, entregando um alto desempenho com um baixo tempo de resposta.<\/span><\/span><span class=\"eop\"><span style=\"color: black;\">\u00a0<\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm; text-align: justify; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; font-kerning: none;\"><span class=\"eop\"><span style=\"color: black;\">\u00a0<\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm; text-align: justify; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; font-kerning: none;\"><span class=\"normaltextrun\"><span style=\"color: black; background: white;\">A\u00a0nova\u00a0plataforma desenvolvida\u00a0trata-se de um\u00a0Progressive\u00a0web app (PWA), que ao\u00a0contr\u00e1rio\u00a0das\u00a0p\u00e1ginas\u00a0comuns,\u00a0se comporta como um aplicativo\u00a0de\u00a0celular,\u00a0ou seja,\u00a0todo o conte\u00fado do app do\u00a0POPEYES\u00ae\u00a0estar\u00e1 interligado com o site\u00a0da marca,\u00a0entregando\u00a0uma experi\u00eancia\u00a0Omnichannel\u00a0aos seus clientes,\u00a0padronizando e\u00a0centralizando\u00a0as informa\u00e7\u00f5es em seus canais.\u00a0<\/span><\/span><span class=\"eop\"><span style=\"color: black;\">\u00a0<\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm; text-align: justify; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; font-kerning: none;\"><span class=\"eop\"><span style=\"color: black;\">\u00a0<\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm; text-align: justify; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; font-kerning: none;\"><span class=\"normaltextrun\"><span style=\"color: black; background: white;\">\u201cO\u00a0POPEYES\u00ae\u00a0segue em uma\u00a0constante\u00a0jornada de crescimento e evolu\u00e7\u00e3o, queremos tornar a marca ainda mais conectada digitalmente com os consumidores e o lan\u00e7amento\u00a0do novo site\u00a0est\u00e1 totalmente ligado a esse objetivo. Em primeiro lugar queremos oferecer aos nossos clientes mais\u00a0praticidade\u00a0com\u00a0novas funcionalidades, tanto do ponto de vista de experi\u00eancia quanto de personaliza\u00e7\u00e3o. Sabemos que essas a\u00e7\u00f5es\u00a0endere\u00e7am a nossa acelera\u00e7\u00e3o digital para garantir que estejamos em linha com as tend\u00eancias de mercado\u201d, afirma\u00a0<\/span>Juliana Cury \u2013 Diretora de Marketing &amp; Inova\u00e7\u00e3o\u00a0da BK Brasil, m\u00e1ster franqueada do Burger King e\u00a0Popeyes\u00a0no Pa\u00eds.<\/span><span class=\"eop\">\u00a0<\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm; text-align: justify; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; font-kerning: none;\"><span class=\"eop\"><span style=\"color: black;\">\u00a0<\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm; text-align: justify; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; font-kerning: none;\"><span class=\"normaltextrun\"><span style=\"color: black; background: white;\">O site foi desenvolvido com o apoio de\u00a0uma equipe\u00a0de profissionais especializados\u00a0em experi\u00eancia do usu\u00e1rio e tecnologia,\u00a0com mudan\u00e7as que visam\u00a0facilitar a vida dos apaixonados por\u00a0POPEYES\u00ae\u00a0e tornar a rela\u00e7\u00e3o\u00a0entre\u00a0marca\u00a0e consumidor\u00a0ainda mais pr\u00f3xima e personalizada. Agora ficou ainda mais f\u00e1cil resgatar os cupons para aproveitar o famoso frango\u00a0frito\u00a0crocante\u00a0e\u00a0marinado por\u00a012 horas\u00a0do POPEYES\u00ae.<\/span><\/span><span class=\"eop\"><span style=\"color: black;\">\u00a0<\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm; text-align: justify; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; font-kerning: none;\"><span class=\"eop\"><span style=\"color: black;\">\u00a0<\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm; text-align: justify; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; font-kerning: none;\"><span class=\"normaltextrun\"><span style=\"color: black; background: white;\">A empresa que teve seu in\u00edcio em 1972 em Nova Orleans, segue\u00a0h\u00e1\u00a0mais de 50 anos com seu card\u00e1pio inovador e com temperos inconfund\u00edveis.\u202fNo Brasil, a marca \u00e9 controlada pela\u00a0BK Brasil, respons\u00e1vel por operar no pa\u00eds os restaurantes do\u00a0Burger King.<\/span>\u202f<\/span><span class=\"eop\">\u00a0<\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm; text-align: justify; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; font-kerning: none;\"><span class=\"eop\"><span style=\"color: black;\">\u00a0<\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm; text-align: justify; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow-wrap: break-word; font-kerning: none;\"><span class=\"normaltextrun\"><span style=\"color: black; background: white;\">As mudan\u00e7as poder\u00e3o ser vistas na plataforma:\u00a0<\/span><\/span><span style=\"font-size: 9.0pt; font-family: 'Segoe UI',sans-serif;\"><a href=\"http:\/\/www.popeyesbrasil.com.br\" target=\"_blank\" rel=\"noopener\"><span class=\"normaltextrun\"><span style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; color: #4472c4; background: white;\">www.popeyesbrasil.com.br<\/span><\/span><\/a><\/span><span class=\"eop\"><span style=\"color: black;\">\u00a0<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma das maiores redes de restaurante\u202fde frango frito\u202fdo mundo,\u202ffamosa\u202fpor\u202ftrazer\u00a0ao\u202fBrasil os sabores e temperos\u00a0da\u202fLouisiana,\u202fPOPEYES\u00ae,\u202fapresenta\u00a0o\u00a0seu novo site, com uma interface\u00a0contempor\u00e2nea\u00a0que promete oferecer\u00a0uma melhor\u00a0experi\u00eancia\u00a0ao\u00a0consumidor\u00a0com\u00a0inova\u00e7\u00f5es tecnol\u00f3gicas.\u00a0 \u00a0 Com o visual repaginado e\u00a0conte\u00fado\u00a0interativo, o\u00a0site\u00a0aposta em novas tecnologias e recursos de\u00a0Analytics\u00a0e Big Data, para\u00a0proporcionar ainda mais\u00a0ofertas e promo\u00e7\u00f5es,\u00a0segundo o interesse de cada\u00a0consumidor. Assim,\u00a0a rede de restaurantes busca\u00a0disponibilizar\u00a0flexibilidade nas aplica\u00e7\u00f5es, entregando um [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[5022,33,28,26,4698,993],"class_list":["post-32582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-big-data","tag-estrategia","tag-marketing","tag-marketing-digital","tag-popeyes-2","tag-site"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Popeyes investe em marketing digital com BIG DATA e experi\u00eancia do usu\u00e1rio em seu novo site - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2021\/11\/30\/popeyes-investe-em-marketing-digital-com-big-data-e-experiencia-do-usuario-em-seu-novo-site\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Popeyes investe em marketing digital com BIG DATA e experi\u00eancia do usu\u00e1rio em seu novo site - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"Uma das maiores redes de restaurante\u202fde frango frito\u202fdo mundo,\u202ffamosa\u202fpor\u202ftrazer\u00a0ao\u202fBrasil os sabores e temperos\u00a0da\u202fLouisiana,\u202fPOPEYES\u00ae,\u202fapresenta\u00a0o\u00a0seu novo site, com uma interface\u00a0contempor\u00e2nea\u00a0que promete oferecer\u00a0uma melhor\u00a0experi\u00eancia\u00a0ao\u00a0consumidor\u00a0com\u00a0inova\u00e7\u00f5es tecnol\u00f3gicas.\u00a0 \u00a0 Com o visual repaginado e\u00a0conte\u00fado\u00a0interativo, o\u00a0site\u00a0aposta em novas tecnologias e recursos de\u00a0Analytics\u00a0e Big Data, para\u00a0proporcionar ainda mais\u00a0ofertas e promo\u00e7\u00f5es,\u00a0segundo o interesse de cada\u00a0consumidor. 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