{"id":31196,"date":"2021-10-31T16:56:29","date_gmt":"2021-10-31T19:56:29","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=31196"},"modified":"2021-10-31T16:56:31","modified_gmt":"2021-10-31T19:56:31","slug":"ae-networks-america-latina-lanca-total-audience-plus","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2021\/10\/31\/ae-networks-america-latina-lanca-total-audience-plus\/","title":{"rendered":"A+E Networks Am\u00e9rica Latina lan\u00e7a Total Audience Plus"},"content":{"rendered":"\n<p><\/p><iframe src=\"https:\/\/open.spotify.com\/embed\/show\/4khMKzP3FgFRWVwb73xicc\" width=\"100%\" height=\"232\" frameBorder=\"0\" allowtransparency=\"true\" allow=\"encrypted-media\"><\/iframe>\t\n\n\n\n\n<p>A + E Networks Am\u00e9rica Latina tem o prazer de anunciar o lan\u00e7amento do Total Audience Plus, uma nova e inovadora ferramenta projetada exclusivamente para ag\u00eancias e anunciantes que permite medir a audi\u00eancia real de todas as campanhas publicit\u00e1rias que operam no ecossistema A + E Networks, que incluem as marcas A&amp;E, History, Lifetime e History 2; e assim identificar o impacto e o p\u00fablico total alcan\u00e7ado.<\/p>\n\n\n\n<p>Total Audience Plus \u00e9 uma solu\u00e7\u00e3o inteligente, amig\u00e1vel e precisa que foi validada pela prestigiosa Universidade Nacional Aut\u00f4noma do M\u00e9xico (UNAM). Esta ferramenta desenvolvida por A + E Networks exigiu mais de dois anos de pesquisa e calibra\u00e7\u00e3o e hoje \u00e9 uma singularidade entre as medi\u00e7\u00f5es de dados existentes. TA+ \u00e9 a primeira ferramenta de m\u00eddia do mercado que extrapola, padroniza, homogeniza e desduplica as audi\u00eancias das diversas plataformas e entrega os resultados de forma autom\u00e1tica por meio de um relat\u00f3rio digital transparente.<\/p>\n\n\n\n<p>\u201cSeguindo nosso mantra de adapta\u00e7\u00e3o, transforma\u00e7\u00e3o e inova\u00e7\u00e3o, hoje, juntamente com a UNAM e em colabora\u00e7\u00e3o com a Aleph Consulting &amp; Data Science, apresentamos a Total Audience Plus. Uma ferramenta \u00fanica, exclusiva, inovadora, verdadeira, eficaz e totalmente transparente que oferece medi\u00e7\u00f5es em tempo real de nossos p\u00fablicos lineares e digitais, que comp\u00f5em nosso ecossistema. N\u00e3o h\u00e1 outra empresa em nosso setor e no mercado latino-americano que ofere\u00e7a a anunciantes e ag\u00eancias uma solu\u00e7\u00e3o desta magnitude. Nosso maior orgulho \u00e9 a resposta extremamente positiva de nossos clientes e parceiros de publicidade,\u201d afirma Eduardo Eddy Ruiz, Presidente e Gerente Geral do A + E Networks Am\u00e9rica Latina.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube-embed\" data-video_id=\"-35mHDqT36o\"><iframe title=\"TOTAL AUDIENCE PLUS DE A+E NETWORKS LATIN AMERICA\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/-35mHDqT36o?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>\u201cContinuamos investindo no compromisso com nossos parceiros de neg\u00f3cios, criando as ferramentas necess\u00e1rias para que alcancem n\u00e3o s\u00f3 a efici\u00eancia, mas tamb\u00e9m a efic\u00e1cia das suas campanhas de comunica\u00e7\u00e3o\u201d, detalha Daniela Mart\u00ednez, VP S\u00eanior de Vendas Publicit\u00e1rias e Estrat\u00e9gia Corporativa do A + E Networks Am\u00e9rica Latina. E acrescenta: \u201cEstamos muito satisfeitos em sermos os pioneiros na oferta do Total Audience Plus. A primeira solu\u00e7\u00e3o de m\u00eddia em que o desempenho de campanhas em todo o ecossistema do A + E Networks (TV, web, OTT, redes sociais e outras tecnologias digitais) pode ser monitorado, planejado, otimizado e avaliado\u201d.<\/p>\n\n\n\n<p>O Total Audience Plus tamb\u00e9m conseguiu passar em todas as avalia\u00e7\u00f5es de seguran\u00e7a de dados da Ernst &amp; Young, oferecendo um ambiente seguro para processar e publicar informa\u00e7\u00f5es de m\u00eddia, ag\u00eancias e anunciantes.<\/p>\n\n\n\n<p>\u201cPudemos nos conectar automaticamente com cada uma das fontes de dados para extrair os dados e aplicar modelos estat\u00edsticos e matem\u00e1ticos, conseguindo uma extrapola\u00e7\u00e3o e, o melhor de tudo, uma desduplica\u00e7\u00e3o das informa\u00e7\u00f5es\u201d, detalha Daniela. \u201cV\u00e1rios parceiros de neg\u00f3cios j\u00e1 est\u00e3o usando a ferramenta e nos contam os benef\u00edcios em suas campanhas; por isso, continuamos trabalhando e esperamos, em breve, poder compartilhar estudos com os impactos e a contribui\u00e7\u00e3o para as campanhas em cada uma das partes do funil de marketing\u201d.<\/p>\n\n\n\n<p>A ferramenta Total Audience Plus traz benef\u00edcios exclusivos aos clientes, oferecendo diretrizes em qualquer uma das marcas e plataformas do A + E Networks: visibilidade real da entrega de p\u00fablico total; vis\u00e3o \u00fanica de desempenho em rela\u00e7\u00e3o aos KPIs; universos homologados, transpar\u00eancia e amplitude de m\u00e9tricas e vari\u00e1veis, painel de f\u00e1cil manuseio com atualiza\u00e7\u00f5es di\u00e1rias; m\u00e9tricas homogeneizadas, n\u00e3o duplicadas e validadas, bem como m\u00e9tricas de fontes espec\u00edficas; e campanha total e desempenho criativo, tanto por marca quanto por mercado e plataforma.<\/p>\n\n\n\n<p><\/p><iframe allow=\"autoplay *; encrypted-media *; fullscreen *\" frameborder=\"0\" height=\"450\" style=\"width:100%;max-width:660px;overflow:hidden;background:transparent;\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\" src=\"https:\/\/embed.podcasts.apple.com\/br\/podcast\/podcast-cidademarketing\/id1371923283\"><\/iframe>\n\n","protected":false},"excerpt":{"rendered":"<p>A + E Networks Am\u00e9rica Latina tem o prazer de anunciar o lan\u00e7amento do Total Audience Plus, uma nova e inovadora ferramenta projetada exclusivamente para ag\u00eancias e anunciantes que permite medir a audi\u00eancia real de todas as campanhas publicit\u00e1rias que operam no ecossistema A + E Networks, que incluem as marcas A&amp;E, History, Lifetime e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[4822,33,28,26],"class_list":["post-31196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-ae-networks","tag-estrategia","tag-marketing","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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