{"id":30601,"date":"2021-10-18T13:30:41","date_gmt":"2021-10-18T16:30:41","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=30601"},"modified":"2021-10-18T13:30:43","modified_gmt":"2021-10-18T16:30:43","slug":"cadence-apresenta-novas-embalagens-e-acao-com-influenciadora-digital","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2021\/10\/18\/cadence-apresenta-novas-embalagens-e-acao-com-influenciadora-digital\/","title":{"rendered":"Cadence apresenta novas embalagens e a\u00e7\u00e3o com influenciadora digital"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><\/p><iframe src=\"https:\/\/open.spotify.com\/embed\/show\/4khMKzP3FgFRWVwb73xicc\" width=\"100%\" height=\"232\" frameBorder=\"0\" allowtransparency=\"true\" allow=\"encrypted-media\"><\/iframe>\t\n\n\n\n\n<p>A Cadence, marca do Grupo Newell Brands e refer\u00eancia na fabrica\u00e7\u00e3o de eletroport\u00e1teis e produtos para cuidados pessoais, reinventou suas embalagens com o conceito \u201cSim.pli.fi.que\u201d, seu novo mote de campanha. \u00a0<\/p>\n\n\n\n<p>Depois de se assumir como uma marca mais jovem, aut\u00eantica e colorida, a Cadence desenvolveu novas embalagens que levassem essa mensagem ao p\u00fablico. De acordo com Fl\u00e1via Di Celio, gerente de Marketing e Trade Marketing da Cadence, \u201cnosso objetivo foi criar embalagens completas e atrativas, que estivessem alinhadas ao nosso novo posicionamento, mas que ao mesmo tempo fossem pr\u00e1ticas para o consumidor, durante sua jornada de compra. Ent\u00e3o, apostamos em uma din\u00e2mica mais comunicativa, que estreitasse o relacionamento entre a marca e o cliente\u201d.<\/p>\n\n\n\n<p>A mudan\u00e7a refor\u00e7a o posicionamento da Cadence, de continuar buscando maneiras de simplificar a vida dos consumidores. As embalagens t\u00eam um design exclusivo, mais informativo em rela\u00e7\u00e3o ao produto, e trazem dicas de uso. Tamb\u00e9m est\u00e3o mais atraentes, coloridas e transmitem a mensagem de divers\u00e3o que a marca busca. Alguns produtos j\u00e1 receberam a caixa com o novo design a partir de junho, mas a mudan\u00e7a ser\u00e1 feita gradativamente, at\u00e9 o final do ano.<\/p>\n\n\n\n<p>Para divulga\u00e7\u00e3o das novas embalagens, a ag\u00eancia Brain Story, do Grupo RPMA Comunica\u00e7\u00e3o, produziu uma estrat\u00e9gia de marketing de influ\u00eancia voltada para o Instagram. O objetivo da a\u00e7\u00e3o com os influenciadores, al\u00e9m da divulga\u00e7\u00e3o das embalagens, \u00e9 ter uma pegada sustent\u00e1vel e incentivar a reutiliza\u00e7\u00e3o da caixa.&nbsp;<\/p>\n\n\n\n<p>Para isso, foi feita uma parceria com a influenciadora R\u00e1isa Guerra, do perfil @maniadedecora\u00e7\u00e3o, que vai dar dicas de como transformar as embalagens em objetos de decora\u00e7\u00e3o que possam ser utilizados em diversos ambientes dentro de casa. At\u00e9 dezembro ser\u00e1 divulgado um v\u00eddeo de \u201cFa\u00e7a Voc\u00ea Mesmo&#8221;, por m\u00eas, nos canais da Cadence (@cadence_brasil) e da influenciadora. Ao longo da a\u00e7\u00e3o, tamb\u00e9m ser\u00e3o realizadas novas a\u00e7\u00f5es de digital, envolvendo influenciadores e conte\u00fado para as redes sociais.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p><blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CU-FOJDA2SR\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CU-FOJDA2SR\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CU-FOJDA2SR\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por Cadence Brasil (@cadence_brasil)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<p>O primeiro v\u00eddeo da parceria da Cadence com a influenciadora R\u00e1isa Guerra.<\/p>\n\n\n\n<p><\/p><iframe allow=\"autoplay *; encrypted-media *; fullscreen *\" frameborder=\"0\" height=\"450\" style=\"width:100%;max-width:660px;overflow:hidden;background:transparent;\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\" src=\"https:\/\/embed.podcasts.apple.com\/br\/podcast\/podcast-cidademarketing\/id1371923283\"><\/iframe>\n\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Cadence, marca do Grupo Newell Brands e refer\u00eancia na fabrica\u00e7\u00e3o de eletroport\u00e1teis e produtos para cuidados pessoais, reinventou suas embalagens com o conceito \u201cSim.pli.fi.que\u201d, seu novo mote de campanha. \u00a0 Depois de se assumir como uma marca mais jovem, aut\u00eantica e colorida, a Cadence desenvolveu novas embalagens que levassem essa mensagem ao p\u00fablico. De [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[4177,223,225,2578,28],"class_list":["post-30601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-cadence","tag-design","tag-embalagem","tag-influenciadora-digital","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cadence apresenta novas embalagens e a\u00e7\u00e3o com influenciadora digital - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2021\/10\/18\/cadence-apresenta-novas-embalagens-e-acao-com-influenciadora-digital\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cadence apresenta novas embalagens e a\u00e7\u00e3o com influenciadora digital - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"A Cadence, marca do Grupo Newell Brands e refer\u00eancia na fabrica\u00e7\u00e3o de eletroport\u00e1teis e produtos para cuidados pessoais, reinventou suas embalagens com o conceito \u201cSim.pli.fi.que\u201d, seu novo mote de campanha. \u00a0 Depois de se assumir como uma marca mais jovem, aut\u00eantica e colorida, a Cadence desenvolveu novas embalagens que levassem essa mensagem ao p\u00fablico. 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