{"id":30244,"date":"2021-10-08T20:20:33","date_gmt":"2021-10-08T23:20:33","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=30244"},"modified":"2021-10-08T20:20:35","modified_gmt":"2021-10-08T23:20:35","slug":"pao-de-acucar-lanca-campanha-mulher-churrasqueira-orgulhosa-e-feliz","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2021\/10\/08\/pao-de-acucar-lanca-campanha-mulher-churrasqueira-orgulhosa-e-feliz\/","title":{"rendered":"P\u00e3o de A\u00e7\u00facar lan\u00e7a campanha \u201cMulher, churrasqueira, orgulhosa e feliz\u201d"},"content":{"rendered":"\n<p><\/p><iframe src=\"https:\/\/open.spotify.com\/embed\/show\/4khMKzP3FgFRWVwb73xicc\" width=\"100%\" height=\"232\" frameBorder=\"0\" allowtransparency=\"true\" allow=\"encrypted-media\"><\/iframe>\t\n\n\n\n\n<p>J\u00e1 reparou que quando\u00a0\u00e9 realizada uma busca pela palavra\u00a0\u201cchurrasqueiro\u201d na internet aparecem imagens de homens, mas,\u00a0quando o termo \u00e9 \u201cchurrasqueiras\u201d o resultado \u00e9 o equipamento usado para cozinhar? O universo do churrasco ainda \u00e9 um ambiente estigmatizado masculino e, para\u00a0colaborar com a\u00a0desconstru\u00e7\u00e3o desse estere\u00f3tipo, o\u00a0<strong>P\u00e3o de A\u00e7\u00facar<\/strong>\u00a0apresenta o projeto\u00a0<strong>\u2018Mulher, churrasqueira, orgulhosa e feliz\u2019<\/strong>, quetraz para o centro da categoria\u00a0mulheres especialistas em churrasco,\u00a0refor\u00e7ando mais uma vez a discuss\u00e3o sobre protagonismo feminino, al\u00e9m de convidar celebridades da m\u00fasica e da gastronomia para falar sobre misoginia e equidade de g\u00eanero.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p>Criada em parceria com a&nbsp;<strong>BETC HAVAS<\/strong>, a campanha anuncia o lan\u00e7amento da plataforma de churrasco da rede, desenvolvida exclusivamente para levar agilidade, facilidade e produtos de \u00f3tima qualidade para seus consumidores, em parceria com a Cerveza Patagonia,&nbsp;a&nbsp;Maturatta Friboi e&nbsp;a Bassi.&nbsp;A nova plataforma&nbsp;(paodeacucar.com\/especial\/churras_do_pao) re\u00fane em um \u00fanico lugar cortes de carnes, cervejas e acess\u00f3rios, al\u00e9m de oferecer dicas de harmoniza\u00e7\u00e3o e de preparo para o churrasco perfeito. &nbsp;&nbsp;<\/p>\n\n\n\n<p>Na primeira fase da a\u00e7\u00e3o,&nbsp;o P\u00e3o de A\u00e7\u00facar&nbsp;&nbsp;convidou mulheres especialistas&nbsp;do mundo do churrasco como&nbsp;<strong>Tati Bassi (@tatibassi), Larica na Brasa (@laricanabrasa), Paula Labaki (@plabaki), ChurrasDelas (@churrasdelas)<\/strong>&nbsp;e&nbsp;<strong>Julia Carvalho (@julia.carvalho)<\/strong>&nbsp;para falarem sobre o projeto nas redes sociais da marca<strong>.<\/strong>&nbsp;Nos conte\u00fados desenvolvido,&nbsp;elas contam&nbsp;sobre os desafios de seguir nessa carreira, a luta di\u00e1ria contra o machismo, a alegria em ser mulher churrasqueira&nbsp;e claro, dicas de como mandar bem no churrasco.&nbsp;<\/p>\n\n\n\n<p><strong>Confira alguns dos conte\u00fados j\u00e1 publicados<\/strong>:\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p><blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CTnj3GWlvCU\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CTnj3GWlvCU\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CTnj3GWlvCU\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por Pa\u0303o De Ac\u0327u\u0301car (@paodeacucar)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p><blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CTVF4lslXrS\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CTVF4lslXrS\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CTVF4lslXrS\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por Pa\u0303o De Ac\u0327u\u0301car (@paodeacucar)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>J\u00e1 na segunda etapa da campanha,&nbsp;a fim de aprofundar ainda mais os estigmas relacionados \u00e0s mulheres em diversos espa\u00e7os ainda considerados masculinos, grandes personalidades&nbsp;como&nbsp;<strong>Preta Gil (@pretagil), Negra Li (@negrali) e Elisa Fernandes (@elisa.fernandes)<\/strong>&nbsp;v\u00e3o interagir com suas seguidoras, pedindo que elas enviem coment\u00e1rios preconceituosos e mis\u00f3ginos, iniciando uma conversa necess\u00e1ria sobre a equidade de g\u00eanero. Em seguida, churrasqueiras profissionais e as celebridades v\u00e3o, juntas, acender o fogo da churrasqueira e queimar os coment\u00e1rios recebidos atrav\u00e9s das redes sociais, simbolizando um rompimento com essas travas colocadas para as mulheres no geral.&nbsp;Ao final, o projeto contar\u00e1 com uma web s\u00e9rie especial no IGTV do P\u00e3o de A\u00e7\u00facar, tamb\u00e9m desenvolvida pela ag\u00eancia, no qual a hist\u00f3ria de cada uma das participantes ser\u00e1 evidenciada como s\u00edmbolo de resist\u00eancia e coragem para diversas outras mulheres na luta contra preconceitos e quebra de paradigmas.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Tempo de Mulheres&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p>O P\u00e3o de A\u00e7\u00facar tem estimulado o tema de protagonismo feminino h\u00e1 dois anos pela plataforma #TempoDeMulheres, evidenciando o papel das mulheres em todos os espa\u00e7os e destacando em campanhas importantes o protagonismo feminino, como a a\u00e7\u00e3o de&nbsp;especialistas em cervejas no&nbsp;Dia Internacional da Mulher&nbsp;(#Elafazacervejadela) deste ano, e no ano passado ao dar luz \u00e0 trajet\u00f3ria de empreendedorismo das Mulheres Baniwa, da Terra Ind\u00edgena Alto Rio Negro (bacia do Rio I\u00e7ana), que produzem a Pimenta Jiquitaia, parte do programa Caras do Brasil, em 2020.&nbsp;&nbsp;<\/p>\n\n\n\n<p>&#8220;Com a frente #TempoDeMulheres queremos dar voz para as mulheres que dominam esse universo e arrasam na churrasqueira, al\u00e9m de fortalecer nosso neg\u00f3cio e diferencia\u00e7\u00e3o, j\u00e1 que o P\u00e3o de A\u00e7\u00facar \u00e9 refer\u00eancia quando falamos de carnes, com cortes nobres e iniciativas de rastreabilidade e bem-estar animal\u201d, comenta Camila Assis, Gerente de Marketing do P\u00e3o de A\u00e7\u00facar.&nbsp;Ela complementa: \u201cJustamente por ainda ser um ambiente estigmatizado masculino e termos for\u00e7a nessa categoria, a frente #TempoDeMulheres refor\u00e7a o protagonismo feminino nesse universo e fortalece outras mulheres a se colocarem nesse mercado\u201d.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong><u>Ficha T\u00e9cnica<\/u><\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<p>Ag\u00eancia: BETC HAVAS&nbsp;&nbsp;<\/p>\n\n\n\n<p>Cliente: P\u00e3o de A\u00e7\u00facar&nbsp;&nbsp;<\/p>\n\n\n\n<p>Produto: Churrasco&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>CCO: Erh Ray&nbsp;&nbsp;<\/p>\n\n\n\n<p>CBO: Marcos Lacerda (Mala)&nbsp;&nbsp;<\/p>\n\n\n\n<p>VP de Cria\u00e7\u00e3o: Alexandre Vilela (X\u00e3)&nbsp;&nbsp;<\/p>\n\n\n\n<p>Diretora de Cria\u00e7\u00e3o: Paula Junqueira&nbsp;&nbsp;<\/p>\n\n\n\n<p>Cria\u00e7\u00e3o: Paula Junqueira, Daniel Zappa e Carlos Gouveia&nbsp;&nbsp;<\/p>\n\n\n\n<p>Marcas &amp; Neg\u00f3cios: Raquel Hipolito, Thiago Xavier, Fabio Morita e Flavia Silva&nbsp;&nbsp;<\/p>\n\n\n\n<p>Canais &amp; Engajamento: Ariane Finavaro, Thyago Azevedo, Alexandre Lopez e Natalie Bezerra&nbsp;&nbsp;<\/p>\n\n\n\n<p>Estrat\u00e9gia: Dannyllo Silveira e Milena Nakata&nbsp;&nbsp;<\/p>\n\n\n\n<p>Produ\u00e7\u00e3o Gr\u00e1fica: Carlos Vieira e Gilmar Souza&nbsp;&nbsp;<\/p>\n\n\n\n<p>Aprova\u00e7\u00e3o cliente: Elizabete Ponce, Camila Assis, Vict\u00f3ria Alexandre, Camila Molezine e Jennifer Leite\u00a0\u00a0<\/p>\n\n\n\n<p><\/p><iframe allow=\"autoplay *; encrypted-media *; fullscreen *\" frameborder=\"0\" height=\"450\" style=\"width:100%;max-width:660px;overflow:hidden;background:transparent;\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\" src=\"https:\/\/embed.podcasts.apple.com\/br\/podcast\/podcast-cidademarketing\/id1371923283\"><\/iframe>\n\n","protected":false},"excerpt":{"rendered":"<p>J\u00e1 reparou que quando\u00a0\u00e9 realizada uma busca pela palavra\u00a0\u201cchurrasqueiro\u201d na internet aparecem imagens de homens, mas,\u00a0quando o termo \u00e9 \u201cchurrasqueiras\u201d o resultado \u00e9 o equipamento usado para cozinhar? 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