{"id":27047,"date":"2021-08-09T21:52:22","date_gmt":"2021-08-10T00:52:22","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=27047"},"modified":"2021-08-10T11:31:52","modified_gmt":"2021-08-10T14:31:52","slug":"mercado-de-kiwi-no-brasil-nao-e-impactado-durante-a-pandemia-e-cresce-23","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2021\/08\/09\/mercado-de-kiwi-no-brasil-nao-e-impactado-durante-a-pandemia-e-cresce-23\/","title":{"rendered":"Mercado de kiwi no Brasil n\u00e3o \u00e9 impactado durante a pandemia e cresce 23%"},"content":{"rendered":"\n<p>Apesar do agravamento da crise da Covid-19 e dos impactos sofridos pelo setor de frutas e hortali\u00e7as, principalmente por conta da queda da atividade econ\u00f4mica e das restri\u00e7\u00f5es de comercializa\u00e7\u00e3o em 2020, o consumo de kiwi\u2013 rica fonte de vitamina C &#8211; cresceu no Brasil.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube-embed\" data-video_id=\"g5_lQWJI5lE\"><iframe title=\"Apenas 1 Zespri: 100% da Vitamina C di\u00e1ria \u2013 Zespri Vita Kiwifruit Brasil\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/g5_lQWJI5lE?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Mesmo com a alta no pre\u00e7o, decorrente do c\u00e2mbio desfavor\u00e1vel para as frutas importadas, o faturamento da Zespri, marca neozelandesa que det\u00e9m 20% do volume de kiwis vendidos no Brasil, cresceu cerca de 23% em d\u00f3lares no ano passado. Esse desempenho foi alavancado pelo aumento no consumo do Kiwi Zespri<strong>\u2122<\/strong> Vita SunGold<strong>\u2122<\/strong>, que cresceu 26%. No Brasil, o movimento foi impulsionado pela parceria com grandes redes de varejo e com a estrutura\u00e7\u00e3o r\u00e1pida do e-commerce.<\/p>\n\n\n\n<p>\u201cQuando percebemos que a pandemia poderia afetar o nosso neg\u00f3cio, buscamos nossos parceiros e levamos o <em>consumer experience<\/em> para dentro da casa dos clientes\u201d, comenta o Gerente Geral da Zespri no Brasil, Eduardo Carmagnani. Em 2020, durante um m\u00eas, a Zespri entregou mais de 30 mil amostras para clientes que faziam cestas de compras on-line nas redes P\u00e3o de A\u00e7\u00facar e Natural da Terra. \u201cA estrat\u00e9gia nos ajudou a entender como o e-commerce funcionaria para um produto delicado como o kiwi e nos surpreendemos com o resultado, tanto que estamos expandindo a nossa parceria com outras grandes redes neste ano\u201d, acrescentou o executivo.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"997\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/Green_CLASS2-Kiwi_2_CG_120719-copy-1024x997.jpg\" alt=\"\" data-id=\"27048\" data-full-url=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/Green_CLASS2-Kiwi_2_CG_120719-copy-scaled.jpg\" data-link=\"https:\/\/www.cidademarketing.com.br\/marketing\/?attachment_id=27048\" class=\"wp-image-27048\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/Green_CLASS2-Kiwi_2_CG_120719-copy-1024x997.jpg 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/Green_CLASS2-Kiwi_2_CG_120719-copy-300x292.jpg 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/Green_CLASS2-Kiwi_2_CG_120719-copy-768x748.jpg 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/Green_CLASS2-Kiwi_2_CG_120719-copy-1536x1496.jpg 1536w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/Green_CLASS2-Kiwi_2_CG_120719-copy-2048x1994.jpg 2048w, 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srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/Green_CLASS2-Kiwi_4_CG_120719-copy-917x1024.jpg 917w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/Green_CLASS2-Kiwi_4_CG_120719-copy-269x300.jpg 269w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/Green_CLASS2-Kiwi_4_CG_120719-copy-768x857.jpg 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/Green_CLASS2-Kiwi_4_CG_120719-copy-1376x1536.jpg 1376w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/Green_CLASS2-Kiwi_4_CG_120719-copy-1834x2048.jpg 1834w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/Green_CLASS2-Kiwi_4_CG_120719-copy-376x420.jpg 376w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/Green_CLASS2-Kiwi_4_CG_120719-copy-640x715.jpg 640w, 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data-full-url=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/StandPouch_ZespriVita_Green-high.jpg\" data-link=\"https:\/\/www.cidademarketing.com.br\/marketing\/?attachment_id=27057\" class=\"wp-image-27057\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/StandPouch_ZespriVita_Green-high-783x1024.jpg 783w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/StandPouch_ZespriVita_Green-high-229x300.jpg 229w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/StandPouch_ZespriVita_Green-high-768x1005.jpg 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/StandPouch_ZespriVita_Green-high-1174x1536.jpg 1174w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/StandPouch_ZespriVita_Green-high-1565x2048.jpg 1565w, 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\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"808\" height=\"1024\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6A_CG_120719-copy-808x1024.jpg\" alt=\"\" data-id=\"27061\" data-full-url=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6A_CG_120719-copy-scaled.jpg\" data-link=\"https:\/\/www.cidademarketing.com.br\/marketing\/?attachment_id=27061\" class=\"wp-image-27061\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6A_CG_120719-copy-808x1024.jpg 808w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6A_CG_120719-copy-237x300.jpg 237w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6A_CG_120719-copy-768x974.jpg 768w, 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src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6C_CG_120719-copy-808x1024.jpg\" alt=\"\" data-id=\"27062\" data-full-url=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6C_CG_120719-copy-scaled.jpg\" data-link=\"https:\/\/www.cidademarketing.com.br\/marketing\/?attachment_id=27062\" class=\"wp-image-27062\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6C_CG_120719-copy-808x1024.jpg 808w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6C_CG_120719-copy-237x300.jpg 237w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6C_CG_120719-copy-768x974.jpg 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6C_CG_120719-copy-1212x1536.jpg 1212w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6C_CG_120719-copy-1615x2048.jpg 1615w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6C_CG_120719-copy-331x420.jpg 331w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6C_CG_120719-copy-640x811.jpg 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6C_CG_120719-copy-681x863.jpg 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6C_CG_120719-copy-scaled.jpg 2019w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"808\" height=\"1024\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6D_CG_160819-copy-808x1024.jpg\" alt=\"\" data-id=\"27064\" data-full-url=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6D_CG_160819-copy-scaled.jpg\" data-link=\"https:\/\/www.cidademarketing.com.br\/marketing\/2021\/08\/09\/mercado-de-kiwi-no-brasil-nao-e-impactado-durante-a-pandemia-e-cresce-23\/sungold_class2-kiwi_6d_cg_160819-copy\/\" class=\"wp-image-27064\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6D_CG_160819-copy-808x1024.jpg 808w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6D_CG_160819-copy-237x300.jpg 237w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6D_CG_160819-copy-768x974.jpg 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6D_CG_160819-copy-1212x1536.jpg 1212w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6D_CG_160819-copy-1615x2048.jpg 1615w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6D_CG_160819-copy-331x420.jpg 331w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6D_CG_160819-copy-640x811.jpg 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6D_CG_160819-copy-681x863.jpg 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_6D_CG_160819-copy-scaled.jpg 2019w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"493\" height=\"1024\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_7_CG_120719-copy-493x1024.jpg\" alt=\"\" data-id=\"27065\" data-full-url=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_7_CG_120719-copy-scaled.jpg\" data-link=\"https:\/\/www.cidademarketing.com.br\/marketing\/2021\/08\/09\/mercado-de-kiwi-no-brasil-nao-e-impactado-durante-a-pandemia-e-cresce-23\/sungold_class2-kiwi_7_cg_120719-copy\/\" class=\"wp-image-27065\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_7_CG_120719-copy-493x1024.jpg 493w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_7_CG_120719-copy-144x300.jpg 144w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_7_CG_120719-copy-768x1595.jpg 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_7_CG_120719-copy-740x1536.jpg 740w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_7_CG_120719-copy-986x2048.jpg 986w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_7_CG_120719-copy-202x420.jpg 202w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_7_CG_120719-copy-640x1329.jpg 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_7_CG_120719-copy-681x1414.jpg 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_7_CG_120719-copy-scaled.jpg 1233w\" sizes=\"(max-width: 493px) 100vw, 493px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_SpoonComp_CG_12070519-1024x1024.jpg\" alt=\"\" data-id=\"27066\" data-full-url=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_SpoonComp_CG_12070519-scaled.jpg\" data-link=\"https:\/\/www.cidademarketing.com.br\/marketing\/2021\/08\/09\/mercado-de-kiwi-no-brasil-nao-e-impactado-durante-a-pandemia-e-cresce-23\/strtrk-3-4_pack-c_stack-tray-elevation-drawings-updated_250918-2\/\" class=\"wp-image-27066\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_SpoonComp_CG_12070519-1024x1024.jpg 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_SpoonComp_CG_12070519-300x300.jpg 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_SpoonComp_CG_12070519-150x150.jpg 150w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_SpoonComp_CG_12070519-768x768.jpg 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_SpoonComp_CG_12070519-1536x1536.jpg 1536w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_SpoonComp_CG_12070519-2048x2048.jpg 2048w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_SpoonComp_CG_12070519-420x420.jpg 420w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_SpoonComp_CG_12070519-640x640.jpg 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2021\/08\/SunGold_CLASS2-Kiwi_SpoonComp_CG_12070519-681x681.jpg 681w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Segundo dados da empresa, o Brasil responde por cerca de 1% do total de kiwis exportados pela Zespri, o que indica um grande potencial de crescimento a ser explorado. Presente nas principais cidades de todas as regi\u00f5es do Brasil, a Zespri estima que cerca de 60% a 70% do consumo dos seus kiwis venha da regi\u00e3o Sudeste. Em 2021, a estimativa \u00e9 de um crescimento, em valor, superior a 30% nas regi\u00f5es Sul e Nordeste, alavancado principalmente pelo bom desempenho do Kiwi Zespri<strong>\u2122<\/strong> Vita SunGold<strong>\u2122<\/strong>.<\/p>\n\n\n\n<p><strong>Investimentos e crescimento no e-commerce<\/strong><\/p>\n\n\n\n<p>Segundo estimativas da Ebit|Nielsen as vendas do e-commerce no Brasil em 2021 devem crescer 26%, atingindo um faturamento de R$ 110 bilh\u00f5es, impulsionado pelo crescimento no n\u00famero de consumidores, a consolida\u00e7\u00e3o de e-commerces locais, o fortalecimento dos marketplaces e a maturidade log\u00edstica do setor para agilizar a entrega em busca de efici\u00eancia operacional. O setor de alimentos e bebidas est\u00e1 entre os que mais devem crescer, impulsionados pelas compras on-line.<\/p>\n\n\n\n<p>Os investimentos da Zespri no mercado que em 2020 somaram US$ 500 mil dever\u00e3o em 2021 atingir US$ 600 mil cerca de R$ 3,2 milh\u00f5es em a\u00e7\u00f5es de trade marketing, m\u00eddia digital, parcerias e ativa\u00e7\u00f5es no e-commerce com o objetivo de estimular a experimenta\u00e7\u00e3o e gerar <em>awareness<\/em> para marca.<\/p>\n\n\n\n<p><strong>Aposta nas feiras livres com treinamento<\/strong><\/p>\n\n\n\n<p>Al\u00e9m de distribuir cerca de 50 mil amostras nos canais on-line nas grandes redes, a marca est\u00e1 realizando uma campanha com os feirantes na cidade de S\u00e3o Paulo com o objetivo de promover o delivery nesse canal. Assim a Zespri ir\u00e1 fornecer mais de 4 mil amostras para cerca de 60 feirantes entregarem como brinde aos seus clientes nas entregas em domic\u00edlio estimulando a experimenta\u00e7\u00e3o e recompra. A campanha envolve tamb\u00e9m um trabalho de treinamento com o objetivo de capacit\u00e1-los para que atuem junto aos frequentadores das feiras livres levando informa\u00e7\u00f5es relevantes a respeito do kiwi. Representantes da Zespri ir\u00e3o percorrer as feiras dos bairros de Moema, Itaim, Perdizes, Pacaembu, Cerqueira Cesar ao longo de 4 meses. A ideia \u00e9 levar para aqueles que lidam com a fruta no dia a dia um pouco mais sobre as propriedades nutricionais do kiwi, como criar impacto visual no ponto de venda, qual o ponto ideal de consumo e como garantir a qualidade da entrega\u201d, comenta Carmagnani.<\/p>\n\n\n\n<p>Desde que chegou ao pa\u00eds em 2012, a Zespri vem aumentando seus investimentos de olho no crescimento do consumo da fruta pelos brasileiros. Nos \u00faltimos 10 anos, o mercado de kiwis importados no Brasil mais do que dobrou atingindo, em 2019, US$ 43 milh\u00f5es, o equivalente a 30 mil toneladas, segundo a \u00faltima atualiza\u00e7\u00e3o do Comtrade, banco de dados de estat\u00edstica (<a href=\"http:\/\/www.comtrade.un.org\" target=\"_blank\" rel=\"noreferrer noopener\">www.comtrade.un.org<\/a>).<\/p>\n\n\n\n<p>Ano a ano, o kiwi vem sendo incorporado ao h\u00e1bito de consumo do brasileiro, principalmente das classes A e B. Uma pesquisa quantitativa realizada pela empresa com consumidores brasileiros em 2020 revelou que a frequ\u00eancia m\u00e9dia de consumo de kiwis no Brasil \u00e9 semanal, sendo mais representativo nos grupos de 20 a 40 anos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apesar do agravamento da crise da Covid-19 e dos impactos sofridos pelo setor de frutas e hortali\u00e7as, principalmente por conta da queda da atividade econ\u00f4mica e das restri\u00e7\u00f5es de comercializa\u00e7\u00e3o em 2020, o consumo de kiwi\u2013 rica fonte de vitamina C &#8211; cresceu no Brasil. Mesmo com a alta no pre\u00e7o, decorrente do c\u00e2mbio desfavor\u00e1vel [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[33,4283,28,206,2935],"class_list":["post-27047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-estrategia","tag-kiwi","tag-marketing","tag-mercado","tag-pandemia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercado de kiwi no Brasil n\u00e3o \u00e9 impactado durante a pandemia e cresce 23% - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2021\/08\/09\/mercado-de-kiwi-no-brasil-nao-e-impactado-durante-a-pandemia-e-cresce-23\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercado de kiwi no Brasil n\u00e3o \u00e9 impactado durante a pandemia e cresce 23% - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"Apesar do agravamento da crise da Covid-19 e dos impactos sofridos pelo setor de frutas e hortali\u00e7as, principalmente por conta da queda da atividade econ\u00f4mica e das restri\u00e7\u00f5es de comercializa\u00e7\u00e3o em 2020, o consumo de kiwi\u2013 rica fonte de vitamina C &#8211; cresceu no Brasil. 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