{"id":19596,"date":"2020-10-02T00:07:29","date_gmt":"2020-10-02T03:07:29","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=19596"},"modified":"2020-10-02T00:07:34","modified_gmt":"2020-10-02T03:07:34","slug":"pilao-inova-e-cria-cafe-soluvel-como-o-coado","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2020\/10\/02\/pilao-inova-e-cria-cafe-soluvel-como-o-coado\/","title":{"rendered":"Pil\u00e3o inova e cria caf\u00e9 sol\u00favel como o coado"},"content":{"rendered":"\n<p>Pil\u00e3o,\u00a0marca do caf\u00e9 forte do Brasil e\u00a0l\u00edder no setor no pa\u00eds,\u00a0lan\u00e7a\u00a0onovo\u00a0<strong>Pil\u00e3o Sol\u00favel\u00a0<\/strong>queune\u00a0a praticidade do sol\u00favel com\u00a0<em>blend<\/em>\u00a0com sabor e aroma semelhantes ao\u00a0caf\u00e9 coado.\u00a0A inova\u00e7\u00e3o tem como objetivo\u00a0aumentaro n\u00famero de consumidores\u00a0na categoria com o perfil sensorial do caf\u00e9 coado, o mais consumido pelos brasileiros (66%), de acordo com dados da Organiza\u00e7\u00e3o Internacional do Caf\u00e9 (OIC).\u00a0\u00a0<\/p>\n\n\n\n<p>Segundo levantamento feito pela Associa\u00e7\u00e3o Brasileira de Caf\u00e9 Sol\u00favel (ABICS), a categoria cresceu&nbsp;19%&nbsp;nos primeiros quatro meses deste ano tanto no consumo interno quanto nas exporta\u00e7\u00f5es.&nbsp;Entre janeiro e abril, ao todo, foram 298 mil sacas de 60kg ante 251 mil sacas no mesmo per\u00edodo do ano passado.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cA categoria de caf\u00e9s sol\u00faveis vem conquistando cada vez mais adeptos em todo o mundo, inclusive no Brasil em fun\u00e7\u00e3o da oferta de bons produtos que agregam a facilidade no preparo no dia a dia. Pil\u00e3o Sol\u00favel traz o DNA da marca, com as caracter\u00edsticas do caf\u00e9 encorpado que todo o brasileiro conhece\u201d, afirma Tina Ca\u00e7\u00e3o, diretora de Marketing da JDE (Jacobs&nbsp;Douwe&nbsp;Egberts), empresa detentora da marca Pil\u00e3o.&nbsp;&nbsp;<\/p>\n\n\n\n<p>A novidade conta ainda com um&nbsp;ponto de torra&nbsp;acentuado,&nbsp;que ajuda a manter o aroma e sabor do Pil\u00e3o&nbsp;e com a garantia da praticidade de um caf\u00e9 sol\u00favel de qualidade.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Al\u00e9m da inova\u00e7\u00e3o no sabor, o novo Pil\u00e3o Sol\u00favel traz, pela primeira vez, a embalagem em vidro (100g) para garantir que todas as propriedades do sol\u00favel sejam mantidas. Para refil, o consumidor ter\u00e1&nbsp;a op\u00e7\u00e3o&nbsp;sach\u00ea de 50g.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pil\u00e3o,\u00a0marca do caf\u00e9 forte do Brasil e\u00a0l\u00edder no setor no pa\u00eds,\u00a0lan\u00e7a\u00a0onovo\u00a0Pil\u00e3o Sol\u00favel\u00a0queune\u00a0a praticidade do sol\u00favel com\u00a0blend\u00a0com sabor e aroma semelhantes ao\u00a0caf\u00e9 coado.\u00a0A inova\u00e7\u00e3o tem como objetivo\u00a0aumentaro n\u00famero de consumidores\u00a0na categoria com o perfil sensorial do caf\u00e9 coado, o mais consumido pelos brasileiros (66%), de acordo com dados da Organiza\u00e7\u00e3o Internacional do Caf\u00e9 (OIC).\u00a0\u00a0 Segundo levantamento [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[33,28,406],"class_list":["post-19596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-estrategia","tag-marketing","tag-pilao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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