{"id":17891,"date":"2020-08-17T13:30:29","date_gmt":"2020-08-17T16:30:29","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=17891"},"modified":"2020-08-17T13:30:33","modified_gmt":"2020-08-17T16:30:33","slug":"sprite-cria-acao-interativa-para-aliviar-a-pressao-da-galera-em-casa","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2020\/08\/17\/sprite-cria-acao-interativa-para-aliviar-a-pressao-da-galera-em-casa\/","title":{"rendered":"Sprite cria a\u00e7\u00e3o interativa para aliviar a press\u00e3o da galera em casa"},"content":{"rendered":"\n<p>A marca de refrigerante Sprite segue firme no prop\u00f3sito de levar refresc\u00e2ncia f\u00edsica e mental para seus consumidores e estreia a\u00e7\u00e3o para aliviar a press\u00e3o da galera que t\u00e1 em casa. Na <a rel=\"noreferrer noopener\" href=\"https:\/\/freshweb.sprite.com.br?utm_source=google&amp;utm_medium=referral&amp;utm_campaign=imc-sprite2020_aws_&amp;utm_content=PR-link&amp;utm_term=release-pr-lancamento\" target=\"_blank\">Fresh Web<\/a>, criada pela Wieden+Kennedy S\u00e3o Paulo, o consumidor encontra uma dezena de conte\u00fados interativos inusitados como, por exemplo, montar seu pr\u00f3prio jardim japon\u00eas, jogar fresh pong com duas latinhas de sprite, ligar um interruptor fresh e refrescar o astral ou pintar seu pr\u00f3prio guaxinim. <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube-embed\" data-video_id=\"Pe8jQir8FaQ\"><iframe title=\"Fresh Web\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Pe8jQir8FaQ?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Al\u00e9m destes conte\u00fados, Sprite coloca no ar mais um Fresh Drop. Confira abaixo a anima\u00e7\u00e3o chamada de &#8220;Fresh Couch&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=kxjGpIGK3hs\n<\/div><\/figure>\n\n\n\n<p>Pedro Abondanza, diretor de marketing da Coca-Cola Brasil, completa: &#8220;participar deste momento delicado, contribuindo com algo que divirta as pessoas \u00e9 essencial para n\u00f3s&#8221;.<\/p>\n\n\n\n<p>Para Eduardo Lima, diretor executivo de cria\u00e7\u00e3o da W+K S\u00e3o Paulo, \u201cCom um tom irreverente, n\u00f3s trazemos uma plataforma com a ess\u00eancia da marca e queremos ligar o fresh no dia das pessoas sem que elas saiam de casa&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/1-Bata-No-Seu-Chefe-1024x576.jpg\" alt=\"\" data-id=\"17892\" data-full-url=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/1-Bata-No-Seu-Chefe-scaled.jpg\" data-link=\"https:\/\/www.cidademarketing.com.br\/marketing\/?attachment_id=17892\" class=\"wp-image-17892\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/1-Bata-No-Seu-Chefe-1024x576.jpg 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/1-Bata-No-Seu-Chefe-300x169.jpg 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/1-Bata-No-Seu-Chefe-768x432.jpg 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/1-Bata-No-Seu-Chefe-1536x864.jpg 1536w, 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class=\"wp-image-17893\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/2-Fresh-Pong-1024x576.jpg 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/2-Fresh-Pong-300x169.jpg 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/2-Fresh-Pong-768x432.jpg 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/2-Fresh-Pong-1536x864.jpg 1536w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/2-Fresh-Pong-2048x1152.jpg 2048w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/2-Fresh-Pong-747x420.jpg 747w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/2-Fresh-Pong-640x360.jpg 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/2-Fresh-Pong-681x383.jpg 681w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/4-Fresh-Paint-1024x576.jpg\" alt=\"\" data-id=\"17895\" data-full-url=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/4-Fresh-Paint-scaled.jpg\" data-link=\"https:\/\/www.cidademarketing.com.br\/marketing\/?attachment_id=17895\" class=\"wp-image-17895\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/4-Fresh-Paint-1024x576.jpg 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/4-Fresh-Paint-300x169.jpg 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/4-Fresh-Paint-768x432.jpg 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/4-Fresh-Paint-1536x864.jpg 1536w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/4-Fresh-Paint-2048x1152.jpg 2048w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/4-Fresh-Paint-747x420.jpg 747w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/4-Fresh-Paint-640x360.jpg 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/4-Fresh-Paint-681x383.jpg 681w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/5-Jardim-Japone\u0302s-1024x576.jpg\" alt=\"\" data-id=\"17896\" data-full-url=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/5-Jardim-Japone\u0302s-scaled.jpg\" data-link=\"https:\/\/www.cidademarketing.com.br\/marketing\/?attachment_id=17896\" class=\"wp-image-17896\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/5-Jardim-Japone\u0302s-1024x576.jpg 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/5-Jardim-Japone\u0302s-300x169.jpg 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/5-Jardim-Japone\u0302s-768x432.jpg 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/5-Jardim-Japone\u0302s-1536x864.jpg 1536w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/5-Jardim-Japone\u0302s-2048x1152.jpg 2048w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/5-Jardim-Japone\u0302s-747x420.jpg 747w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/5-Jardim-Japone\u0302s-640x360.jpg 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/5-Jardim-Japone\u0302s-681x383.jpg 681w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"blob:https:\/\/www.cidademarketing.com.br\/08b640fa-9877-4b80-9163-099688fb2aa7\" data-id=\"\"\/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>AG\u00caNCIA: <\/strong>Wieden+Kennedy S\u00e3o Paulo<\/p>\n\n\n\n<p><strong>T\u00cdTULO: <\/strong>Fresh Web<\/p>\n\n\n\n<p><strong>CLIENTE: <\/strong>Coca-Cola Brasil<\/p>\n\n\n\n<p><strong>PRODUTO: <\/strong>Sprite<\/p>\n\n\n\n<p><strong>DIRETORES EXECUTIVOS DE CRIA\u00c7\u00c3O: <\/strong>Eduardo Lima | Renato Sim\u00f5es<\/p>\n\n\n\n<p><strong>REDATOR: <\/strong>Rafael Melo<\/p>\n\n\n\n<p><strong>DIRETOR DE ARTE: <\/strong>Felipe Paiva | Jos\u00e9 Ferraz<\/p>\n\n\n\n<p><strong>RTV: <\/strong>Regiani Pettinelli | Thais Bonizzi | Ricardo Barbin | Mauricio Yamashita<\/p>\n\n\n\n<p><strong>ATENDIMENTO: <\/strong>Ana Clara Grana | Isabel Rudge | Tathiana Janu\u00e1rio | Heloisa Artioli<\/p>\n\n\n\n<p><strong>PLANEJAMENTO: <\/strong>Andr\u00e9 Troster | Lais Sangalo<\/p>\n\n\n\n<p><strong>SOCIAL STRATEGY: <\/strong>Felipe Zyman<\/p>\n\n\n\n<p><strong>M\u00cdDIA: <\/strong>Aga Porada | Caio Melo | Guilherme Salgueiro | Tayna Perpetua | Carla Tassi<\/p>\n\n\n\n<p><strong>PRODUTORA DIGITAL: <\/strong>Bolha e CWI Software&nbsp;<\/p>\n\n\n\n<p><strong>APROVA\u00c7\u00c3O CLIENTE: <\/strong>Poliana Sousa |&nbsp; Pedro Abondanza | Bruno Alonso | Carla Dart | Ana Carolina Santos |&nbsp; Ana Paula Krainer | Mariana David | Carolina Silva<\/p>\n\n\n\n<p><strong>AG\u00caNCIA: <\/strong>Wieden+Kennedy S\u00e3o Paulo<\/p>\n\n\n\n<p><strong>T\u00cdTULO:<\/strong> Fresh Couch<\/p>\n\n\n\n<p><strong>CLIENTE:<\/strong> Coca-Cola Brasil<\/p>\n\n\n\n<p><strong>PRODUTO: <\/strong>Sprite<\/p>\n\n\n\n<p><strong>DIRETORES EXECUTIVOS DE CRIA\u00c7\u00c3O:<\/strong> Eduardo Lima | Renato Sim\u00f5es<\/p>\n\n\n\n<p><strong>ACD: <\/strong>Felipe Paiva | Jos\u00e9 Ferraz | Rafael Melo<\/p>\n\n\n\n<p><strong>REDATOR:<\/strong> Lucas Saicali<\/p>\n\n\n\n<p><strong>DIRETOR DE ARTE:<\/strong> Ana Blanes | Luiza Lopes | Paula Essig<\/p>\n\n\n\n<p><strong>RTV: <\/strong>Regiani Pettinelli | Thais Bonizzi | Ricardo Barbin | Mauricio Yamashita<\/p>\n\n\n\n<p><strong>ATENDIMENTO: <\/strong>Ana Clara Grana | Isabel Rudge | Tathiana Janu\u00e1rio | Heloisa Artioli<\/p>\n\n\n\n<p><strong>PLANEJAMENTO:<\/strong> Andr\u00e9 Troster | Lais Sangalo<\/p>\n\n\n\n<p><strong>SOCIAL STRATEGY: <\/strong>Felipe Zyman<\/p>\n\n\n\n<p><strong>M\u00cdDIA: <\/strong>Aga Porada | Caio Melo | Guilherme Salgueiro | Tayna Perpetua | Carla Tassi<\/p>\n\n\n\n<p><strong>PRODUTORA VIDEO:<\/strong> Zombie Studio<\/p>\n\n\n\n<p><strong>DIRETOR DE CENA:<\/strong> Paulo Garcia<\/p>\n\n\n\n<p><strong>DIRETOR DE ANIMA\u00c7\u00c3O<\/strong>: Daniel Salles<\/p>\n\n\n\n<p><strong>DIRETOR DE CGI:<\/strong> Wallan Oliveira<\/p>\n\n\n\n<p><strong>SUPERVISOR DE CGI: <\/strong>Isaac Buzzola<\/p>\n\n\n\n<p><strong>PRODUTOR EXECUTIVO: <\/strong>Natalia Gouv\u00eaa | Stefanie Dias<\/p>\n\n\n\n<p><strong>PRODUTOR: <\/strong>Andr\u00e9 Carvalho | Nayla Kols<\/p>\n\n\n\n<p><strong>PRODUTORA DE SOM:<\/strong> Evil Twin Music<\/p>\n\n\n\n<p><strong>TRILHA \u2013 PRODU\u00c7\u00c3O:<\/strong> Andr\u00e9 Faria | Murilo Faria | Jimmy Gressler<\/p>\n\n\n\n<p><strong>FINALIZA\u00c7\u00c3O E SFX:<\/strong> Rafael Vieira | Jimmy Gressler<\/p>\n\n\n\n<p><strong>ATENDIMENTO:<\/strong> Juliana Tangary | Carolina Couto<\/p>\n\n\n\n<p><strong>APROVA\u00c7\u00c3O CLIENTE: <\/strong>Poliana Sousa |&nbsp; Pedro Abondanza | Bruno Alonso | Carla Dart | Ana Carolina Santos |&nbsp; Ana Paula Krainer | Mariana David | Carolina Silva<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A marca de refrigerante Sprite segue firme no prop\u00f3sito de levar refresc\u00e2ncia f\u00edsica e mental para seus consumidores e estreia a\u00e7\u00e3o para aliviar a press\u00e3o da galera que t\u00e1 em casa. Na Fresh Web, criada pela Wieden+Kennedy S\u00e3o Paulo, o consumidor encontra uma dezena de conte\u00fados interativos inusitados como, por exemplo, montar seu pr\u00f3prio jardim [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[65,33,28,2935,499],"class_list":["post-17891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-campanha","tag-estrategia","tag-marketing","tag-pandemia","tag-sprite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sprite cria a\u00e7\u00e3o interativa para aliviar a press\u00e3o da galera em casa - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2020\/08\/17\/sprite-cria-acao-interativa-para-aliviar-a-pressao-da-galera-em-casa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sprite cria a\u00e7\u00e3o interativa para aliviar a press\u00e3o da galera em casa - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"A marca de refrigerante Sprite segue firme no prop\u00f3sito de levar refresc\u00e2ncia f\u00edsica e mental para seus consumidores e estreia a\u00e7\u00e3o para aliviar a press\u00e3o da galera que t\u00e1 em casa. Na Fresh Web, criada pela Wieden+Kennedy S\u00e3o Paulo, o consumidor encontra uma dezena de conte\u00fados interativos inusitados como, por exemplo, montar seu pr\u00f3prio jardim [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cidademarketing.com.br\/marketing\/2020\/08\/17\/sprite-cria-acao-interativa-para-aliviar-a-pressao-da-galera-em-casa\/\" \/>\n<meta property=\"og:site_name\" content=\"CidadeMarketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/portalcidademarketing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/thalesbrandao\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-17T16:30:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-17T16:30:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/08\/3-Carinho-No-Fura\u0303o-scaled.jpg\" \/>\n\t<meta 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