{"id":15565,"date":"2020-04-28T23:10:53","date_gmt":"2020-04-29T02:10:53","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=15565"},"modified":"2020-04-28T23:11:59","modified_gmt":"2020-04-29T02:11:59","slug":"burger-king-lanca-a-rei-da-call","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2020\/04\/28\/burger-king-lanca-a-rei-da-call\/","title":{"rendered":"Burger King lan\u00e7a a &#8220;Rei da Call&#8221;"},"content":{"rendered":"\n<p>O BURGER KING\u00ae est\u00e1 sempre antenado \u00e0s principais conversas na rede. Durante o distanciamento social, alguns aplicativos para v\u00eddeo chamadas se tornaram aliados de muitas pessoas. Al\u00e9m de agilizar o dia a dia, eles possuem fun\u00e7\u00f5es que permitem manter a zoeira com os colegas de trabalho, como trocar o plano de fundo durante uma call e fingir estar em qualquer outro lugar e n\u00e3o em casa. Por isso, a rede de fast food entra na brincadeira e lan\u00e7a a \u201cRei da Call\u201d, que re\u00fane uma s\u00e9rie de planos de fundo com pe\u00e7as de OOH da marca em destaque e oferece cupons de frete gr\u00e1tis para quem pedir delivery nas lojas Burger King pelo app UberEats.<\/p>\n\n\n\n<p>A a\u00e7\u00e3o \u201cRei da Call\u201d tem in\u00edcio nesta <strong>ter\u00e7a- feira (28\/04).<\/strong> Para participar, basta acessar o Twitter da marca no Brasil (@BurgerKingBrasil), baixar uma das imagens e utiliz\u00e1-la durante uma call. Os usu\u00e1rios que fizerem um print do momento e compartilharem por meio da #ReiDaCall receber\u00e3o seu cupom de delivery do BK. Os cupons ter\u00e3o validade at\u00e9 <strong>27 de Maio de 2020<\/strong>, apenas um uso \u00fanico limitado por CPF e \u00e9 v\u00e1lido somente para pedidos realizados nas lojas Burger King pelo app UberEats com valor m\u00ednimo de R$30. Consulte restaurantes participantes em deliverybk.com.br.<\/p>\n\n\n\n<p>\u201cPensamos em uma brincadeira para divertir nosso p\u00fablico e manter nossa rela\u00e7\u00e3o com eles nesse per\u00edodo de distanciamento social. O tom da campanha e as pe\u00e7as usadas na comunica\u00e7\u00e3o, vem do conceito de hackvertising que faz parte do DNA do BK. Desta forma, mais uma vez nos conectamos com nossos consumidores participando do dia a dia deles, gerando identifica\u00e7\u00e3o e engajamento no ambiente descontra\u00eddo dos aplicativos de v\u00eddeo chamadas\u201d, declara Thais Souza Nicolau, Diretora de Marketing do Burger King Brasil.&nbsp;<\/p>\n\n\n\n<p>Desenvolvida pela ag\u00eancia DAVID, a a\u00e7\u00e3o transporta o Out of Home para o digital de um modo inusitado, levando para dentro das casas algumas comunica\u00e7\u00f5es que normalmente seriam vistas por milhares de pessoas em pontos de \u00f4nibus, entradas de metr\u00f4, no cal\u00e7ad\u00e3o da praia e em v\u00e1rios pontos tur\u00edsticos. Locais que, temporariamente, est\u00e3o com um fluxo menor de pessoas.<\/p>\n\n\n\n<p>\u201cO BK est\u00e1 sempre ligado nas tend\u00eancias, \u00e9 uma marca que ouve as pessoas e conversa com elas. Ent\u00e3o, por que n\u00e3o entrarmos nas calls que est\u00e3o acontecendo e participarmos deste momento? Al\u00e9m disso, \u00e9 uma forma de continuarmos utilizando o OOH com criatividade, ainda que virtualmente neste momento\u201d, comenta Rafael Donato, VP de cria\u00e7\u00e3o da DAVID.<\/p>\n\n\n\n<p><strong>FICHA T\u00c9CNICA<\/strong><\/p>\n\n\n\n<p><strong>Agency:&nbsp;DAVID Buenos Aires<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Campaign:&nbsp;Home of the Billboards<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Client:&nbsp;Burger King<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Product:&nbsp;Delivery<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong><u>DAVID, Buenos Aires<\/u><\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Global CCO &amp; Partner: Pancho Cassis<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Global COO: Sylvia Panico<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Executive Creative Directors: Ignacio Flotta, Nicol\u00e1s Vara, Rafael Donato<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Creative Directors: Nicolas Goldstein, Juan Pablo Tyrer, <\/strong><strong>Edgard Gianesi <\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>ACD: Rog\u00e9rio Chaves, Fabr\u00edcio Pretto<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Art Director: Pedro Mezzini<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Copy: Augusto Callegari<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Managing Director: Emanuel Abeij\u00f3n<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Group Account Director: Lucila Mengide<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Group Account Director: Stefane Rosa<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Account team: Belen Rodriguez, Julieta Altare, <\/strong><strong>Carolina Vieira, Rafael Giorgino, Juliana Chediac, Jenny Gobel, Rachel Startz<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Production: Fabiano Beraldo, Fernanda Peixoto, Andressa Cardoso, <\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Planning: Juan Manuel Jofre, Daniela Bombonato, Carolina Silva, Tabata Pimentel, <\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Media team: Marcia Mendon\u00e7a, Mateus Madureira, Felipe Braga, Let\u00edcia Defina, Renata Oliveira<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Innovation &amp; technology: Toni Ferreira, Gustavo Nanes<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Social Media: Lucas Patricio<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong><u>Burger King Argentina<\/u><\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Head of Marketing:&nbsp; Luz Fochezato<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Marketing Manager: Mart\u00edn Gonzalez<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Marketing Analyst: Nerina Baldassarre<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong><u>Burger King, Brazil<\/u><\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Head of Marketing:&nbsp; Ariel Grunkraut<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Marketing Director: Thais Nicolau<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Marketing Manager: Filipe Botton<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Marketing Coordinator: Fernanda Harb<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Marketing Analyst: Maria Eduarda Darme<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Media: Vin\u00edcius Simon<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong><u>Burger King, Global<\/u><\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Marketing Officer Global Chief: Fernando Machado <\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Head of Global Marketing: Diego Suarez <\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Sr Brand Manager Global Marketing: Rachel Kellerman<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong><u>Burger King North, America<\/u><\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>President, Burger King North America: Chris Finazzo <\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Head of Marketing North America: Marcelo Pascoa <\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Head of Marketing North America: Renato Rossi <\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Director of Marketing Communications: Rogelio Magana <\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Manager, Advertising: Rachel Williams <\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Director, Media &amp; Social Channels: Jorge R. Oliveira<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Social Media Digital Marketing: Flavia Guetter<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Sr. Analyst, Media: Richardson, Rebecca<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>Manager, Mobile App: Preston Nix <\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong><u>Social Agency<\/u><\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>MullenLowe US<\/strong><strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O BURGER KING\u00ae est\u00e1 sempre antenado \u00e0s principais conversas na rede. Durante o distanciamento social, alguns aplicativos para v\u00eddeo chamadas se tornaram aliados de muitas pessoas. Al\u00e9m de agilizar o dia a dia, eles possuem fun\u00e7\u00f5es que permitem manter a zoeira com os colegas de trabalho, como trocar o plano de fundo durante uma call [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[111,33,28],"class_list":["post-15565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-burger-king","tag-estrategia","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Burger King lan\u00e7a a &quot;Rei da Call&quot; - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2020\/04\/28\/burger-king-lanca-a-rei-da-call\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burger King lan\u00e7a a &quot;Rei da Call&quot; - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"O BURGER KING\u00ae est\u00e1 sempre antenado \u00e0s principais conversas na rede. 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Al\u00e9m de agilizar o dia a dia, eles possuem fun\u00e7\u00f5es que permitem manter a zoeira com os colegas de trabalho, como trocar o plano de fundo durante uma call [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cidademarketing.com.br\/marketing\/2020\/04\/28\/burger-king-lanca-a-rei-da-call\/\" \/>\n<meta property=\"og:site_name\" content=\"CidadeMarketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/portalcidademarketing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/thalesbrandao\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-29T02:10:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-29T02:11:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2020\/04\/Rei-da-Call-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thales Brand\u00e3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/www.twitter.com\/thalesbrandao\" \/>\n<meta name=\"twitter:site\" content=\"@CidadeMarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thales Brand\u00e3o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2020\\\/04\\\/28\\\/burger-king-lanca-a-rei-da-call\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2020\\\/04\\\/28\\\/burger-king-lanca-a-rei-da-call\\\/\"},\"author\":{\"name\":\"Thales Brand\u00e3o\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#\\\/schema\\\/person\\\/02daff9f18bd9378c9e01eb6b2db155f\"},\"headline\":\"Burger King lan\u00e7a a &#8220;Rei da Call&#8221;\",\"datePublished\":\"2020-04-29T02:10:53+00:00\",\"dateModified\":\"2020-04-29T02:11:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2020\\\/04\\\/28\\\/burger-king-lanca-a-rei-da-call\\\/\"},\"wordCount\":722,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2020\\\/04\\\/28\\\/burger-king-lanca-a-rei-da-call\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Rei-da-Call-scaled.jpg\",\"keywords\":[\"Burger King\",\"estrat\u00e9gia\",\"marketing\"],\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2020\\\/04\\\/28\\\/burger-king-lanca-a-rei-da-call\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2020\\\/04\\\/28\\\/burger-king-lanca-a-rei-da-call\\\/\",\"url\":\"https:\\\/\\\/www.cidademarketing.com.br\\\/marketing\\\/2020\\\/04\\\/28\\\/burger-king-lanca-a-rei-da-call\\\/\",\"name\":\"Burger King lan\u00e7a a \\\"Rei da Call\\\" - 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