{"id":11760,"date":"2019-09-18T22:03:17","date_gmt":"2019-09-18T18:03:17","guid":{"rendered":"https:\/\/www.cidademarketing.com.br\/marketing\/?p=11760"},"modified":"2019-09-18T22:03:23","modified_gmt":"2019-09-18T18:03:23","slug":"red-bull-e-riot-games-ampliam-parceria-com-lata-inedita-no-mundo-e-promocao-especial-dentro-de-league-of-legends","status":"publish","type":"post","link":"https:\/\/www.cidademarketing.com.br\/marketing\/2019\/09\/18\/red-bull-e-riot-games-ampliam-parceria-com-lata-inedita-no-mundo-e-promocao-especial-dentro-de-league-of-legends\/","title":{"rendered":"Red Bull e Riot Games ampliam parceria com lata in\u00e9dita no mundo e promo\u00e7\u00e3o especial dentro de League of Legends"},"content":{"rendered":"\n<p>Em a\u00e7\u00e3o in\u00e9dita no mundo, a Red Bull d\u00e1 energia para Campe\u00f5es de League of Legends e, a partir deste m\u00eas, lan\u00e7a as suas primeiras latas em homenagem ao game no Pa\u00eds. Com parceria da Riot, a marca estampar\u00e1 os personagens Ahri, Draven, Ezreal e Lux na vers\u00e3o cl\u00e1ssica de embalagem Energy Drink e promover\u00e1 uma a\u00e7\u00e3o especial ao p\u00fablico dentro da plataforma de LoL por meio do <a href=\"https:\/\/www.redbull.com\/br-pt\/projects\/promocao-lata-redbull-playerone\/?utm_source=earned&amp;utm_medium=pressrelease&amp;utm_campaign=playerone\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"site (abre numa nova aba)\">site<\/a>.<\/p>\n\n\n\n<p>Inspirada\nno Red Bull Player One, maior torneio mundial de LoL x1 para amadores, a edi\u00e7\u00e3o\nlimitada da embalagem est\u00e1 \u00e0 venda em todo o Brasil. Para marcar esse\nlan\u00e7amento, o produto trar\u00e1 uma oportunidade especial ao p\u00fablico: desde o\nin\u00edcio da semana, os players podem participar de uma promo\u00e7\u00e3o dentro da\nplataforma de League of Legends e concorrer a mais de 6 mil pr\u00eamios, como boxes\nde skins e experi\u00eancia exclusiva na etapa mundial do Red Bull Player One.<\/p>\n\n\n\n<p>A din\u00e2mica da promo\u00e7\u00e3o \u00e9 simples: cada lata ter\u00e1 um c\u00f3digo especial. Ao adquiri-la, o consumidor deve acessar o site <a href=\"https:\/\/www.redbull.com\/br-pt\/projects\/promocao-lata-redbull-playerone\/?utm_source=earned&amp;utm_medium=pressrelease&amp;utm_campaign=playerone\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"www.redbull.com\/playerone (abre numa nova aba)\">www.redbull.com\/playerone<\/a>\u00a0para cadastr\u00e1-lo. Em seguida, ao fazer login no LoL, a Riot identificar\u00e1 os usu\u00e1rios e criar\u00e1 um ranking, premiando os melhores competidores de cada um dos dois rounds poss\u00edveis. Vale lembrar que esse c\u00f3digo \u00e9 v\u00e1lido apenas para uma das etapas da promo\u00e7\u00e3o e, para participar do segundo round, \u00e9 necess\u00e1rio adquirir uma nova lata.\u00a0<\/p>\n\n\n\n<p>&nbsp;\u201cTanto\na promo\u00e7\u00e3o quanto a lata personalizada s\u00e3o sacadas ideais para engajar e\nincentivar a comunidade dentro e fora do game\u201d, diz Carlos Antunes, diretor de\nEsports da Riot Games Brasil.&nbsp; \u201cOs Campe\u00f5es foram escolhidos a dedo. Al\u00e9m\nde estarem entre os favoritos da comunidade brasileira, a Lux, o Ezreal, a Ahri\ne o Draven s\u00e3o personagens que incorporam o perfil da Red Bull, esbanjando\nvitalidade e vigor\u201d.<\/p>\n\n\n\n<p>Ao\nlongo do per\u00edodo de promo\u00e7\u00e3o, o p\u00fablico ser\u00e1 impactado por diversas a\u00e7\u00f5es nos\nambientes online e offline, com a\u00e7\u00f5es em pontos de venda visando, al\u00e9m do\nproduto, a entrega de uma experi\u00eancia \u00fanica ao consumidor.<\/p>\n\n\n\n<p>Parceira da Red Bull no lan\u00e7amento das latas e na organiza\u00e7\u00e3o do Red Bull Player One, a Riot promove em seus canais, desde agosto, diversos conte\u00fados acerca da competi\u00e7\u00e3o. Nesta sexta edi\u00e7\u00e3o, mais de 20 pa\u00edses est\u00e3o confirmados para a disputa da final mundial, nos dias 30 de novembro e 1 de dezembro, em S\u00e3o Paulo. As inscri\u00e7\u00f5es para as qualificat\u00f3rias brasileiras tiveram as mais de 4 mil vagas preenchidas em menos de uma semana.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2019\/09\/redbull_02-1024x582.jpg\" alt=\"\" class=\"wp-image-11762\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2019\/09\/redbull_02-1024x582.jpg 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2019\/09\/redbull_02-300x170.jpg 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2019\/09\/redbull_02-768x436.jpg 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2019\/09\/redbull_02-739x420.jpg 739w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2019\/09\/redbull_02-640x364.jpg 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2019\/09\/redbull_02-681x387.jpg 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2019\/09\/redbull_02-1021x580.jpg 1021w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2019\/09\/redbull_02.jpg 1213w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2019\/09\/redbull_01-1024x674.jpg\" alt=\"\" class=\"wp-image-11763\" srcset=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2019\/09\/redbull_01-1024x674.jpg 1024w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2019\/09\/redbull_01-300x197.jpg 300w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2019\/09\/redbull_01-768x505.jpg 768w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2019\/09\/redbull_01-638x420.jpg 638w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2019\/09\/redbull_01-640x421.jpg 640w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2019\/09\/redbull_01-681x448.jpg 681w, https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2019\/09\/redbull_01.jpg 1210w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Saiba mais sobre as latas:<\/strong><\/p>\n\n\n\n<p>Colecion\u00e1veis,\nas latas com os Campe\u00f5es de League of Legends integram um grupo privilegiado e\nexclusivo de grandes personalidades que estamparam a embalagem do produto ao\nredor do mundo, como o craque Neymar Jr, os campe\u00f5es ol\u00edmpicos Alison e Bruno e\nos pilotos Marc M\u00e1rquez e Max Verstappen.\n\n\n\nEntre os mais de 100 Campe\u00f5es do game, os quatro\nescolhidos trazem valores admirados pela marca. Ezreal, por exemplo, traz\ncoragem e bom-humor; Ahri traz o lado m\u00edstico e uma fome de aventuras; Draven\nvai al\u00e9m do comum, pois n\u00e3o fica conformado com o normal; enquanto Lux tem uma\npersonalidade bem aut\u00eantica. Al\u00e9m disso, o quarteto tamb\u00e9m est\u00e1 entre os mais\nfamosos Campe\u00f5es de League of Legends.&nbsp;\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em a\u00e7\u00e3o in\u00e9dita no mundo, a Red Bull d\u00e1 energia para Campe\u00f5es de League of Legends e, a partir deste m\u00eas, lan\u00e7a as suas primeiras latas em homenagem ao game no Pa\u00eds. Com parceria da Riot, a marca estampar\u00e1 os personagens Ahri, Draven, Ezreal e Lux na vers\u00e3o cl\u00e1ssica de embalagem Energy Drink e promover\u00e1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[758,506,2455,28,574],"class_list":["post-11760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-games","tag-gamificacao","tag-lol","tag-marketing","tag-red-bull"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Red Bull e Riot Games ampliam parceria com lata in\u00e9dita no mundo e promo\u00e7\u00e3o especial dentro de League of Legends - CidadeMarketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cidademarketing.com.br\/marketing\/2019\/09\/18\/red-bull-e-riot-games-ampliam-parceria-com-lata-inedita-no-mundo-e-promocao-especial-dentro-de-league-of-legends\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Red Bull e Riot Games ampliam parceria com lata in\u00e9dita no mundo e promo\u00e7\u00e3o especial dentro de League of Legends - CidadeMarketing\" \/>\n<meta property=\"og:description\" content=\"Em a\u00e7\u00e3o in\u00e9dita no mundo, a Red Bull d\u00e1 energia para Campe\u00f5es de League of Legends e, a partir deste m\u00eas, lan\u00e7a as suas primeiras latas em homenagem ao game no Pa\u00eds. Com parceria da Riot, a marca estampar\u00e1 os personagens Ahri, Draven, Ezreal e Lux na vers\u00e3o cl\u00e1ssica de embalagem Energy Drink e promover\u00e1 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cidademarketing.com.br\/marketing\/2019\/09\/18\/red-bull-e-riot-games-ampliam-parceria-com-lata-inedita-no-mundo-e-promocao-especial-dentro-de-league-of-legends\/\" \/>\n<meta property=\"og:site_name\" content=\"CidadeMarketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/portalcidademarketing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/thalesbrandao\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-18T18:03:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-18T18:03:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cidademarketing.com.br\/marketing\/wp-content\/uploads\/2019\/09\/redbull_.jpg\" \/>\n\t<meta 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